4 Ways to Make Sure Your Sales Kickoff Meeting Isn’t a Waste of Money
The Brooks Group
OCTOBER 13, 2016
The New Year is right around the corner and there’s a good chance you’re in full planning mode for your 2017 sales kickoff meeting. Organizations dedicate huge amounts of time and money to this annual event, but does the event itself really generate the value and sales performance improvements necessary to justify the investment? Even the most well-planned events don’t count for anything if salespeople don’t improve their performance afterwards—and maintain that lift for the remainder of the yea
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