Sat.Jan 23, 2016 - Fri.Jan 29, 2016

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Pharma Selling: What Doctors expect from Medical Sales Reps?

MaBiCo

Pharma Selling: What Doctors expect from Medical Sales Reps? Sales representatives in the healthcare industry are expected to manage their “territories” as if they were running their own business. That’s the very reason top performing medical sales Reps have entrepreneurial mindset. To be successful in your sales territory its important to know which customers drive you more business, what their “buying” style is; so that you can match your selling style to it, have a investment budget, and also

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Predicting success: How advanced analytics should underpin your brand strategy

pharmaphorum

The current market research climate in the pharmaceutical industry is one of “doing more with less”. At the same time the number of healthcare professionals engaging with market research is on the decline. So how do marketing teams cope with these two challenges and continue to produce good business intelligence for big brand decisions? Cello Health Insight’s quantitative team, IQ, argues that this is an ideal environment in which to start making greater use of advanced analytics techniques to m

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How to Build a Best-In-Class Sales Recruitment Strategy

The Brooks Group

According to the Harvard Business Review , a high performer can deliver 400% more productivity than the average performer. Using that math, the simple equation to growing your business would be to focus your efforts on talent selection, and only let top performers into your sales organization. In order to do that, you need to have a solid recruitment strategy that aligns to your sales strategy, and ensure that it’s endorsed by senior leadership.