Sat.Mar 28, 2020 - Fri.Apr 03, 2020

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Covid-19 – Tradeshows and Events – How Medtech can Respond

Medical Device Success

Reading time: 2 – 3 minutes Season One – Covid-19 – How Medtech companies can respond in marketing, sales and operations. Episode 1 of the season – Covid-19 – How to respond to epic changes in tradeshows and events. In this episode, Lisa Bichsel, Bichsel Medical Marketing Group, joins me to discuss how medical device companies can respond to the drastic changes to the tradeshow and events components of the marketing plan caused by Covid-19.

Medical 100
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Adjusting Your Sales Approach- Questions Your Clients Have Right Now

Integrity Solutions

In the midst of a global crisis, adjusting your sales approach is key to not just surviving but thriving. Every company started 2020 with a plan—in many cases a well-thought-out and carefully crafted blueprint outlining expected progress on a month-by-month basis, complete with year-end targets for revenue, employees, products, clients and profitability.

Sales 89
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Adjusting Selling Strategy: Teledetailing during COVID-19

The Marketing Advantage

April 3, 2020 Although social distancing in the midst of COVID-19 means pharma, biotech and medical device sales representatives have been asked to stay home, that does not mean that the selling process has to stop. Instead, life sciences companies can alter their selling strategies and adapt to the current landscape by engaging in virtual selling, namely teledetailing.

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How to Design an Effective Sales Compensation Plan in the Midst of COVID-19

The Marketing Advantage

April 1, 2020 COVID-19 is so unprecedented that a number of the sales incentive compensation strategies adopted in the past—even those designed to address unanticipated marketplace conditions—will unfortunately not be enough to mitigate its impact. Instead, pharma, biotech and medical device companies must adopt a completely new sales compensation plan designed exclusively for COVID-19 that is unlike anything they have ever done before.

Sales 52
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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.