The Best Strategies for Overcoming Objections in Sales
The Brooks Group
SEPTEMBER 12, 2017
Today’s buyers are more discerning than ever. They have knowledge about competitors’ products and services at their fingertips, which means it’s critical that your salespeople are able to overcome sales objections quickly and confidently. What Objection Handling Is—and Isn’t. Objection handling means responding to the client or prospect in a way that changes their perspective or alleviates their concerns.
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