Why the VP of Sales Should Care About Marketing and Sales Alignment
The Brooks Group
SEPTEMBER 22, 2015
It used to be that the marketing department lived in the world of branding and brochures and the sales department operated in a silo with little to no contact with them. Things have changed, however. Because prospects and customers have more control over who they see and when they see them as it relates to purchasing products and services, the level of effectiveness of the marketing department can either make or break the chances sales has of getting in front of the buyer.
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