Sat.Aug 16, 2014 - Fri.Aug 22, 2014

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What's the Difference Between Price, Budget and Perceived Value?

The Brooks Group

In many of our sales training programs, attendees will ask us: "What's the Difference Between Price, Budget and Perceived Value?" When it comes to the concept of price in sales, there are actually three principles that guide customer behavior: Price. Budget, and. Perceived value. What's the Difference Between Price, Budget and Perceived Value? The differences between price, budget and perceived value in the minds of your prospects are important to understand if you want to succeed in positioning