The 5 Step Formula for Handling Price Objections Like a Pro
The Brooks Group
OCTOBER 4, 2016
“Your price is too high.”. The dreaded reply that can trip up even the most seasoned salesperson and cause them to lose the sale—or worse yet—sacrifice margin. Sales always has been and always will be a function of margin. That’s why it’s so crucial for your salespeople to be able to handle price objections effectively and sell on value every time. Give your salespeople this 5 step formula for handling price objections and they’ll be able to avoid a price war, maintain healthy margins, and build
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