World of DTC Marketing

NOVEMBER 24, 2020

SUMMARY : In a 2019 Pew Research Center poll, more Americans said they consider made-up news a bigger problem than terrorism, illegal immigration, racism, and sexism. And 68% said disinformation greatly impacts people’s confidence in government institutions. No matter the form, inaccurate health information is a danger to public health. While psychological factors leave people unguarded against misinformation, people in the U.S. are particularly vulnerable to health misinformation because the l

Media 277

Media Sales tools Pharma Government 277

Integrity Solutions

NOVEMBER 23, 2020

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do. Culture isn’t just about one function or department or role.

Sales 130

Sales Training Marketing Management 130

Medical Device Success

NOVEMBER 22, 2020

Reading time: 2 – 3 minutes This is part three in our series of helping sales with Demand Generation. Once again, Jeannette Casta?eda, Chief Email Geek at Inbox P.I., joins us to help with the details of a case study. Last week she gave us the framework of successful email campaigns. This week we go deeper into details. Results speak. In her short stint as an email specialty agency, she has added a cumulative $15 million in revenue to her clients’ bottom lines.

Doctors 100

Doctors Medical Sales 100

Rep-Lite

NOVEMBER 24, 2020

2020, what a crazy year we have all experienced. We have all had a number of various occurrences this year, most of them not something we would like to remember or even want to be thankful for. However, we now find ourselves at the Thanksgiving holiday already! Thanksgiving to me is a very special day as it seems to bring the best out of people. It is my belief that if you are reading this you have a reason to be thankful for something.

Specialization 52

Specialization Food 52

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Distribution

World of DTC Marketing

NOVEMBER 27, 2020

SUMMARY: Business by press release has made pharma executives a lot of money but we still haven’t seen any over reviewed data on COVID 19 vaccines. A report released Thursday by the University of California at Los Angeles researchers said that 66 percent of Los Angeles health-care workers who responded to an online questionnaire (not a randomized sample) said they would delay taking a vaccine.

Pharma 208

Pharma Food Safety Management 208

MobileLocker

NOVEMBER 25, 2020

Find out how some simple customization techniques can help your sales presentations connect with clients and prospects. The post Personalized Presentations Give Pharma and Med Tech Reps the Edge to Beat the Competition appeared first on MobileLocker.

Competition 52

Competition Sales presentations Pharma Prospecting 52

World of DTC Marketing

NOVEMBER 23, 2020

SUMMARY: Pfizer’s ad in newspapers around the U.S. shows that they are ready to lead the fight against COVID-19 and in the process establish that their vaccine is safe and has been well tested. Pfizer ran an ad today that is superb. The ad, for it’s COVID-19 vaccine, has a headline that says “courage” and details that 43,661 people tested their vaccine and ends with “science will win” This ad send out a reassurance to vaccine skeptics who have come to believe

Distribution 188

Distribution FDA Pharma Leads 188