World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. Here’s my list: 1ne: DTC should focus more on providing health information about advertised medications and less on “selling.” The overwhelming majority of consum

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Medical Sales Guru

JANUARY 8, 2021

There is ONE THING that medical sales representatives MUST do to be relevant and SELL MORE in 2021… Medical sales professionals had their world turned upside down in 2020. Sure, some things are the same, but most HCPs are viewing their jobs through a different lens. This can be bad news for medical reps who just keep working the territory as before, but… Medical reps who know, understand and leverage the strategy that’s discussed here will find more opportunities in their terri

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Medical Device Success

JANUARY 2, 2021

Reading time: 9 – 15 minutes Over 14,500 downloads! A BIG THANK YOU to all the podcast listeners and contributors!! 35 podcasts were produced in our inaugural year of 2020. The MDS audience came from 99 countries including Mongolia, Kazakhstan, Zambia and Uruguay! And, several times this past year we almost cracked the top 100 management podcasts in the USA.

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Clarity Engagement Solutions

JANUARY 6, 2021

Most of us don’t like change or are resistant to it. Just thinking about change causes us stress! We prefer to maintain things as they are vs the unknown of the future caused by change. We might deceive ourselves and say we embrace change, but in reality, it’s a much different story. If 2020 has shown us anything, it is that change is inevitable whether we like it, are prepared for it or not.

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World of DTC Marketing

JANUARY 8, 2021

SUMMARY: Pfizer and Moderna will sell $28 billion of Covid-19 vaccines this year. Pharma companies will make an estimated $40 billion on the global COVID-19 vaccine market this year, which will be split between Johnson & Johnson, AstraZeneca, Novavax, and others. Wall Street has been speculating for a long time on which pharma company is going to make the most from the development of a Covid-19 vaccine.

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Pharma Marketing Network

JANUARY 6, 2021

Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned how to adapt to these trends and are prepared to take on new opportunities in 2021. Five trends that will shape the pharma marketing industry in 2021 include media and tech, location independence, relationships despite digital congestion, questioning systems and doubt in institutions, and feelings around trust and wellness.

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Clarity Engagement Solutions

JANUARY 6, 2021

Why do most of us fight change? . We are all biased towards maintaining the present versus taking a step into the unknown future. Evolution has made us that way. We might often say we embrace change but in reality, it’s a different story. You are not alone…. Not that long ago our ancestors could actually die trying out something new. So, no wonder cautious people now dominate the earth.

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World of DTC Marketing

JANUARY 7, 2021

MINUTE READ: Big pharma should take a good, hard look at small biotech companies and try to better understand how they succeed and are able to make strategic decisions faster without multi-levels of bureaucracy. This week a person with whom I have the highest level of respect because of her emotional and marketing intelligence landed a position with a small biotech company as Global Marketing Director.

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Clarify Health

JANUARY 8, 2021

Enhancing diversity, equity, and inclusion (DEI) in healthcare is essential. Unfortunately, the healthcare industry is no different from the many other sectors persistently challenged to prioritize and improve diversity and cultural competence in healthcare – which is responding appropriately to people of varying backgrounds in a way that recognizes differences and allows individuals to feel respected and valued.

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MedTechVets

JANUARY 7, 2021

In 2016, A center For a New American Security released a study that said 60% of veterans felt that their skills and experiences were more advanced than the requirements of their job. That same study stated that 18.7% of veterans left their job because of this mismatch in skills. There’s a clear disconnect between what military trained folks believe they can do, and what hiring managers believe they can do.

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Sales Pilot Medical Sales Performance

JANUARY 6, 2021

The post The ONE Strategy to OWN THE TERRITORY in 2021 first appeared on MEDICAL SALES TRAINING.

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World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Speculation or buying into the temporary changes brought on by the pandemic are unrealistic. I just finished reading the latest edition of MedAd News and besides being really dip pointed with the content I was extremely put back by the section on agency people speculating on the changes brought on by the pandemic.

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Clarify Health

JANUARY 8, 2021

Enhancing diversity, equity, and inclusion (DEI) in healthcare is essential. Unfortunately, the healthcare industry is no different from the many other sectors persistently challenged to prioritize and improve diversity and cultural competence in healthcare – which is responding appropriately to people of varying backgrounds in a way that recognizes differences and allows individuals to feel respected [.].

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Clarify Health

JANUARY 6, 2021

Whether you’re sizing the addressable market for a specific disease area or refining your pricing assumptions for a potential new asset, you need analytics that can give you on-demand, precise inputs, fast. That is why we created our analytics software, Clarify Portfolio , to help business development and licensing (BD&L) teams make better investment decisions.

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Clarify Health

JANUARY 6, 2021

Whether you’re sizing the addressable market for a specific disease area or refining your pricing assumptions for a potential new asset, you need analytics that can give you on-demand, precise inputs, fast. That is why we created our analytics software, Clarify Portfolio, to help business development and licensing (BD&L) teams make better investment decisions.

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Marketing 40

World of DTC Marketing

JANUARY 5, 2021

HEY NOW : Cardiovascular disease costs $351 billion annually in health care spending and lost productivity, while diabetes costs $327 billion annually. These costs are largely because 71% of Americans are overweight and 42.5% are obese. It’s more of a national emergency than Covid, but you won’t find it in the news. According to CNBC, Whole Foods CEO John Mackey says the key to keeping people healthy in the United States is for people to eat better and live healthier lives. 

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World of DTC Marketing

JANUARY 6, 2021

IN SUMMARY: The Democrats control the Senate now, A poll last April shows that 69 percent of registered voters support Medicare for All, a plan that would create a national health insurance plan available for all Americans. (The poll was conducted by the Washington, D.C. newspaper The Hill and the market research company HarrisX). But are we asking the right questions in these polls?

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