The Top Sales Coaching Posts of 2016
The Brooks Group
NOVEMBER 10, 2016
Most sales leaders know they should be coaching their reps more. But sales coaching is a broad idea—and its interpretation is often left to chance. According to the Sales Management Association , formal sales coaching strategies tend to be poorly executed or non-existent. The association’s recently published research report, Best Practices for Supporting Sales Coaching , highlighted several key points of interest: More than half (55%) of all the firms surveyed have ineffective coaching programs.
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