Sat.Apr 23, 2022 - Fri.Apr 29, 2022

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Cardiologists say information on wearables isn’t always useful.

World of DTC Marketing

Gadget firms — starting with Apple and now Fitbit, which Google owns — are selling wearable devices that check heartbeat rhythms and alert users when something is out of sync, according to KHN.com. Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Notifications from the devices aren’t definitive diagnoses.

Doctors 231
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Episode 87 – Narrow Podcasting for MedTech Marketing and Sales

Medical Device Success

Reading time: 2 – 2 minutes. What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales. I do use slides. If you want a copy of the slides let me know.

Marketing 100
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Leaders from Boston Children’s Hospital, Google Cloud, MedCity News, Edgilty Inc, and Clarify Health discuss the future of AI in healthcare

Clarify Health

Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. Reports indicate that AI can help the U.S. health system realize $150 billion in savings by 2026. Alongside its impact on healthcare cost savings, AI is poised to support care delivery, [.].

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How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them

Modus

You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you a model that keeps your food cold. Price: $845.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales

PharmaKinnex

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. PharmaK. Over the past few years, rare disease drugs have seen an increase in research and development from the big pharmaceutical companies. Some of the many reasons for this are that rare disease drugs benefit from speedier clinical development timelines, lower commercialization costs, higher market valuation, and financial inflows for improving diagnosis and treatment approaches.

Sales 52
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Medical Sales Executive Requirements

Contrarian Sales Techniques

We’ll go through a brief overview of the requirements for medical sales executive (also known as MSE or Medical Executive or ME in short) and its job description. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical executive can work with customers or suppliers with whom they’re connected to. 3 Strategies To Fa

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Scott Burrows, Inspirational Healthcare Speaker

Scott Burrows

Overcoming the Sense of Overwhelm Long before I became an inspirational healthcare speaker, my affection for the healthcare community was sealed after the accident where I went from being a martial artist and Division 1 football player to a quadriplegic.

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5 Sales Funnel Template Examples To Visualize Your Buyer’s Journey

Map My Customers

For any business that is selling products or services, its buyers go through a journey that takes them from having never heard of the company to being loyal customers. But do you know exactly what that journey looks like for your business? Visualizing the stages your customers go through, in what is known as the sales funnel, can offer your sales team significant benefits.

Sales 52
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Designing an Effective Biopharma Payout Curve – Part 2: Best Shape for Different Compensation Designs

The Marketing Advantage

May 9, 2022 Designing the right payout curve for a biopharma sales force is critical to driving sales force motivation and overall sales. This element of sales compensation planning is so important and multifaceted that we are dedicating a three-part series to payout curve design, the first of which outlined the six core payout curve shapes: linear, convex, concave, s-shape, reverse s-shape and step.

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Leaders from Boston Children’s Hospital, Google Cloud, MedCity News, Edgilty Inc, and Clarify Health discuss the future of AI in healthcare

Clarify Health

Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. Reports indicate that AI can help the U.S. health system realize $150 billion in savings by 2026. Alongside its impact on healthcare cost savings, AI is poised to support care delivery, increase evidence-based decisions, and shift care delivery towards a more proactive approach.

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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Self-Development For Sales Manager

Contrarian Sales Techniques

Self-development for sales manager focuses on developing of attitudes, skills and knowledge that help the manager grows personally and professionally. The (ASK – Attitude, Skill, Knowledge) are important because they enable you to better understand your strengths and weaknesses, that contribute to the overall competency. In this article, I’ll describe some of the most important self-development skills for you, who manage a sales team, that can help you become more capable and confident in your c

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Plan, Activate, and Optimize Precision HCP Marketing | Prognos Health

Prognos Health

Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals. Luckily, end-to-end solutions such as the Prognos Factor RWD analytics platform work to streamline and support precision marketing efforts across the entire patient journey.

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4 tips for getting your promotional review committee on the same page

Vodori

Your promotional review committee, or your PRC, is that cross-departmental team that reviews, identifies accuracy and compliance concerns, and approves every piece of ad/promo content your life sciences company creates. In a highly-regulated industry with the FDA paying close attention, the PRC has become a non-negotiable, integral part of any pharmaceutical, biotechnology, medical device, and diagnostics organization.

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Healthcare Litigation Loans – What are They?

Referral MD

A medical litigation loan is offered if you’re injured due to malpractice such as neglect. The loan is also known as a technical or legal medical malpractice loan. The idea is that if the plaintiff cannot afford to pay their attorney’s fees, they will be able to do so with this type of financing. This can be especially useful with cases that need a lot of money.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Medical Sales Executive Job Description

Contrarian Sales Techniques

Here’s a brief overview of the job description for medical sales executive (also known as MSE or Medical Executive) and its requirements. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical executive can work with customers or suppliers with whom they connect.

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Plan, Activate, and Optimize Precision HCP Marketing

Prognos Health

Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals. Luckily, end-to-end solutions such as the Prognos Factor RWD analytics platform work to streamline and support precision marketing efforts across the entire patient journey. Using our suite of solutions, pharma companies can utilize RWD to methodically and precisely target HCPs at the top of the funnel to drive brand awareness through the bottom of the funnel, intercep

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A fireside chat with the co-authors of the textbook, “Population Health Analytics”

Clarify Health

Ines Maria Vigil , MD, MPH, MBA, GM and SVP of Provider Solutions at Clarify, recently sat with her co-author Martha Sylvia, PhD, MBA, RN, Associate Professor at the Medical University of South Carolina College of Nursing, to talk about their textbook, “Population Health Analytics.” Watch the fireside chat here. Video Transcript: Dr. Ines Vigil : I’m super excited to sit with my co-author and co-editor of the “Population Health Analytics” textbook, Dr.

Doctors 52
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ICSs - an opportunity to improve Patient & Market Access at a local level

pharmaphorum

Join us on Tuesday 26th April for a webinar, bought to you in association with IQVIA, where key industry figures from IQVIA and Boehringer Ingelheim, along with Integrated Care System Strategy experts, will be discussing the future of the Health and Care Bill and the importance of collaborations between ICS leaders to address system readiness to improve population health.

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Self-Improvement In Sales

Contrarian Sales Techniques

Self-improvement in sales focuses on the development of skills, attitudes and knowledge that help a salesperson to grow personally and professionally. These are important aspects because they enable you to better understand your strengths and weaknesses, that contribute to the overall competency. In this article, I’ll describe some of the most important skills for self-improvement that can help you become more capable and confident in your journey.

Sales 52
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An Overview of Geo Targeting Ads

Scott’s Directories

Driving Sales with Location-Based Ads. Most businesses ensure that internet users can access their websites from around the world. For instance, a business person in China can access a small eCommerce site in Denver. Even if the website is an English-only site, it could become an international business by default. Therefore, many marketers take advantage of the location in their marketing and sales campaigns.

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10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

Healthcare Success

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020 —and it’s easy to understand why. . Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear.

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How to Effectively Use Storytelling in Sales

Integrity Solutions

If you’ve seen the show “Ted Lasso,” you no doubt remember the darts game from early on in the series. While his opponent had assumed Ted was surely going to be an easy mark, instead he hits bullseye after bullseye. And as he does, he tells this story: Shape Copy You know Rupert, guys have underestimated me my entire life, and for years I never understood why.

Sales 78
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Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

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Digital Health Companies: How to choose a business model to bring your consumer-centric care to the market

Nixon Gwilt Law

The rapid evolution of digital health technology coupled with the relaxation of many regulatory barriers relating to virtual care over the last two years has super-charged innovation in healthcare—in health technology, products, services, partnerships, and even in the legal and regulatory strategy healthcare innovators leverage. On a macro scale, the industry is preparing for a world in which healthcare is decentralized, personalized, and delivered wherever a consumer may be, often via some form

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How to Select the Best AI-Powered Sales Training

Quantified

Technology, specifically artificial intelligence (AI), could be the ally you need to create effective training and coaching experiences at scale for your sales representatives. Even though not all AI sales training solutions perform the same, the power of AI will undoubtedly lead to better results for both individuals and teams. According to Gartner , “By 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes (…) Creating a high-

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10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

Healthcare Success

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020 —and it’s easy to understand why. . Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear.

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The 6 Best Sales Funnel Software Tools to Categorize Your Prospects and Customers

Map My Customers

Digital marketing is becoming more important every day, so the need for the right sales funnel software to manage analytics and customer information is more important than ever. A sales funnel is a tool to help sales teams and leaders visualize the customer's buying journey through the sales cycle. Different stages in the sales funnel represent steps toward purchase and loyalty.

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Deliver Fast, Flexible Clinical Trial Insights with Spotfire

Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.