4 Ways Sales Leaders Can Make or Break the Company Sales Culture
The Brooks Group
MARCH 17, 2016
Lou Gerstner, retired CEO of IBM once said, “Fixing culture is the most critical – and the most difficult – part of a corporate transformation.”. Uncovering your sales organization’s most effective sales culture may seem like a daunting task, but it can be achieved with just a few thoughtful shifts in behavior. The work of cultural change is less about doing different things and more about doing things differently. .
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