Pharma Marketing Network
JULY 7, 2020
Great digital should be personal. As the Covid-19 environment continues to cause brands to shift more heavily toward digital and increase their non-physical tactics, it is important to remember this. We must work hard to keep these interactions personal. Personalization of content, experiences, and support services is already a mainstay of ecommerce and retail.
The Marketing Advantage
JULY 7, 2020
July 7, 2020 When market circumstances—such as pre-launch planning or, as we’re seeing now, rising COVID-19 infection rates and delayed reopening plans—leave sales-based incentive compensation plans an unviable option, companies often implement plans that compensate sales representatives according to management by objectives, or MBOs. However, most MBO scoring models have significant limitations that frequently result in an apathetic response from the sales force.
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