Sat.Aug 31, 2019 - Fri.Sep 06, 2019

article thumbnail

40% response rate to Snail Mail in Medtech?

Medical Device Success

Reading time: 4 – 6 minutes. Does Snail Mail have a place in today’s medtech internet and email dominated marketing world? I have to admit that for the longest time I have emphatically said, “No!”. However, under special circumstances and executed correctly, you may get an excellent response rate. The key words here are “under special circumstances and executed correctly”.

article thumbnail

Innovative contracting in Europe – a Trojan horse?

pharmaphorum

Overview With pricing of drugs at the centre of political and social debate, the market access and pricing environment in Europe has become increasingly challenging over the years. Innovative contracting has since become a common route to overcome these challenges and ensure timely access for patients. Focus Join us on Monday 2nd September from 15:00-16:00 BST as we discuss the future of innovative contracting with our panel of European payers.

article thumbnail

6 Tips to Help Your Salespeople Consult with Risk-Averse Buyers

The Brooks Group

Risk-averse buyers present a unique challenge for your salespeople, especially in a complex sale where there’s a large financial investment at stake. When a bad purchasing decision risks large portions of budget as well as the reputations of decision makers, status quo is often your sellers’ biggest competitor. Help your salespeople overcome risk aversion and shorten the sales cycle by coaching them with these 6 tips.