Sat.Jul 31, 2021 - Fri.Aug 06, 2021

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DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. Cost is not that big of an issue for people who have health insurance. It’s more about weighing the benefit against the potential side effects. TV spots are the number one way people learn about new pharma products.

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Episode 57 – MedScout – Helping Your Sales Team Prospect and Sell, A Revenue Intelligence Platform

Medical Device Success

Reading time: 2 – 4 minutes. You all know that data, properly configured can help your sales team. However, this data can be very expensive and may not be configured in a way that is easy for your sales team to use. Enter MedScout, a revenue intelligence platform for Life Science companies. Skylar Talley, CEO, MedScout joins us today to share how they go about pulling together and presenting procedural data, prescription data and firmographic information and then present it in a unique

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5 ???? ?????????? ????? ???? ??? ???? ??? ???? ?????-Top 5 Drug Disaster’s You Should Know About

Teachntest

5 ड्रग डिजास्टर्स के बारे में आपको पता होना चाहिए दवा आपदा (Drug Disaster), एक दवा के रोगियों के लिए ब&#

Pharma 52
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SPIN Selling – The most effective strategy to become an elite medical sales professional

Every Ancillary

Anyone who is familiar with the Pareto Principle (aka “the 80/20 rule”) knows that the relationship between inputs and outputs is not balanced. At the far end of the distribution curve, the elite 1% in any field often outperform and the bottom half combined. How is it that some medical sales professionals consistently outsell their competition? Why do some reps consistently earn over $1M/year while others struggle to make a modest living?

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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Health literacy is a huge problem

World of DTC Marketing

SUMMARY: The states struggling the most with covid-19 infections also have the least healthy populations. About two out of five American adults are obese, according to the CDC. Mostly because they don’t understand how what they eat effects their health. Only 23% of people get enough exercise and only one in ten eats enough fruit and vegetables, says the CDC.

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Learn all about our private digital ad exchange, EHSx

Pharma Marketing Network

EHSx can connect your brand with your target audiences on over 4,000 quality whitelist healthcare publishers, and 10,000 pharma-safe, non-endemic properties. Download our EHSX one-pager to learn more! Name *. First. Last. Email *. Title Company Hidden Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - TrendMD Conference/Trade Show Date Connected on LinkedIn Domains D

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Even on social media “listen to the doctor”

World of DTC Marketing

SUMMARY : People are anxious because of the resurgence of COVID. Unfortunately, there is a lot of false and bad information online. To get accurate information, follow one of the many physicians online. They can provide answers based on science and their experience. The amount of critical health information online is an enormous problem. The media still hasn’t, for example, differentiated between testing positive for COVID and getting sick from COVID.

Media 253
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Corporate politics and eMarketing: Mismatched

World of DTC Marketing

SUMMARY: The biggest barrier to great healthcare marketing is corporate politics. As more companies merge or are bought out big bureaucratic processes run counter to what online marketing is all about. Those people who are willing to disrupt pharma cultures will have a great career but it takes time, effort, and empathy for patients to make changes.

Pharma 269
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Clarify Health acquires Apervita’s Value Optimization Business

Clarify Health

Clarify Health is excited to announce that we have acquired Apervita’s Value Optimization business. This acquisition bolsters our integrated healthcare analytics platform for end-to-end value-based contract design, payments reconciliation, clinical performance assessment, and reporting. Our Value Solution combines the industry’s most robust clinical performance and utilization benchmarks with precise financial insights into a single [.].

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Change of leadership is needed badly at the FDA and CDC

World of DTC Marketing

SUMMARY: It’s almost impossible for the average person to get accurate and reliable information from the media. Even vaccine booster shots are being debated by HCPs and Pfizer. We need to follow the science. Physiican trust in the FDA is decling as well. The best way to get accurate health information may be to follow noted physicians on social media.

FDA 290
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.