World of DTC Marketing

MARCH 4, 2021

SUMMARY: COVID-19 has killed many people worldwide, but how many really died from COVID, and how many died because they had an underlying chronic health problem as a major factor? We may never know, but we can not afford to do anything while our population becomes more obese and unhealthy. According to CNN “a team examined mortality data from Johns Hopkins University (JHU) and the World Health Organization (WHO) and found that of 2.5 million Covid-19 deaths reported by the end of February,

Insurance 197

Insurance Prescription Leads Pharma 197

Medical Device Success

FEBRUARY 28, 2021

Reading time: 2 – 3 minutes Stephanie knows the leadership profile necessary to contribute to the success of a new venture. Her education, mentoring and networking program has provided the support necessary to give birth to dozens of life science startups. We will talk about leadership and her popular “Global Online Entrepreneurship Class”. The spring 2021 cohort of this class starts March 31.

Management 100

Management Doctors Medical Education 100

Pharma Marketing Network

MARCH 1, 2021

[link]. Blockchain technology has become an increasing tool for life science organizations. How is this technology being implemented, and what value does it offer? Join Darshan Kulkarni as he talks with guest Jim Nasr about the function of blockchain, and how distributed ledger technologies such as blockchain are making an impact on healthcare. The post DarshanTalks: Blockchain & Information Technology</br> – March 1, 2021 appeared first on Pharma Marketing Network.

Distribution 97

Distribution Networking Pharma Healthcare 97

Clarify Health

MARCH 2, 2021

The strategy function is critical for the future of hospitals and health systems. The hospital strategy team anticipates and plans for changing market dynamics, competitive pressures, consumer behaviors, technological advances, evolving regulations, and macro and micro factors that impact health. For many hospitals in 2020, strategy had to take a backseat.

Physicians 52

Physicians Recruitment Marketing Competition 52

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? A quick check of three open positions found that they “were on hold” due to budget constraints. Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. The open positions for emarketing people seem to be everywhere, but almost every industry is adding more digital marketing people as people shift to buyin

Pharma 180

Pharma Marketing Management Media 180

Salesforce

MARCH 1, 2021

Yoav Schlesinger contributed reporting to this article. The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. When it comes to patient and community safety, the concern goes beyond ensuring adequate supply or appropriate scheduling tools. We now have to look at how to enable wider access to technology to schedule vaccination appointments, as well as how to ensure equitable distribution of the vaccine to underserved communities.

Ethics 52

Ethics Management Distribution Specialization 52

Clarify Health

MARCH 2, 2021

The strategy function is critical for the future of hospitals and health systems. The hospital strategy team anticipates and plans for changing market dynamics, competitive pressures, consumer behaviors, technological advances, evolving regulations, and macro and micro factors that impact health. For many hospitals in 2020, strategy had to take a backseat.

Competition 52

Competition Marketing 52

World of DTC Marketing

MARCH 1, 2021

SUMMARY: Trust is earned every day. Today, because of the Internet, a lot of attention is placed on day-to-day activities. Pharma has to undress, and that trust is an ongoing process, and leaders cannot rest on the work they have completed, like developing vaccines. More support and improvement of processes are needed. The employees at J&J are saying, on LinkedIn, how proud they are that their company developed a COVID vaccine.

Pharma 180

Pharma Education Management Leads 180

World of DTC Marketing

FEBRUARY 28, 2021

SUMMARY: Pharma companies, like J&J, have received criticism for engaging in illegal activities, such as providing kickbacks and bribes, knowingly shipping adulterated or contaminated drugs to pharmacies, and marketing drugs for unapproved uses. Johnson & Johnson has paid $2.7 billion in penalties. Can a COVID-19 vaccine approval suddenly erase that?

Pharma 180

Pharma Ethics Management Pharmaceutical 180

World of DTC Marketing

MARCH 3, 2021

SUMMARY: According to Pew Internet “Despite antibiotics’ vital role in cancer care, companies have abandoned their development in favor of more profitable drugs. A pull strategy is needed with financial incentives to repair the broken market for antibiotics and make it worthwhile for the pharma industry to bring promising drugs to market. Drug resistance is a silent threat that could end up killing as many as 10m people in 2050.

Pharma 174

Pharma Marketing Patients Pharmaceutical manufacturing 174

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

World of DTC Marketing

MARCH 5, 2021

SUMMARY: Your product website is a window between your brand and target audience. You might not be able to talk to one another, but what your audience does behind that window can tell you a lot about how they’re thinking about your brand. I really don’t care about website visitors when I examine analytics because they don’t mean that much.

Marketing 155

Marketing Prescription 155

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative?

Patients 52

Patients Physicians Insurance Pharma 52