World of DTC Marketing

NOVEMBER 19, 2020

People who stay with a company just because of their salary and benefits are not the kind of people that are needed to make the leap from good to great. This week a friend and colleague I have known for over ten years decided to leave her current position where she was a top performer for a position where her expertise would be more valued. No one tried to stop her from leaving or asked if there was anything they could do to keep her.

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Medical Device Success

NOVEMBER 15, 2020

Reading time: 2 – 2 minutes This is the 2 nd in our series on Demand Generation. Jeannette Castañeda, Chief Email Geek at Inbox P.I. guides us through the success factors for effective email campaigns. This is not only important to marketing, it is also important to sales who need better qualified leads in this Covid era. If your open rate is below 30% and your click through rate is below 10%.

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Silver Line CRM

NOVEMBER 20, 2020

Reading time: 4 minutes Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise.

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Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19. Here are 3 key sessions from the conference: How Technology is Changing the Patient-Physician Relationship.

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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World of DTC Marketing

NOVEMBER 17, 2020

SUMMARY : Searching for online health information has become more complicated and is often wrought with bad health information. Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx.

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MedTechVets

NOVEMBER 19, 2020

Medical sales is increasingly becoming an area of interest for veterans transitioning to civilian careers. Many would do exceptionally well because the nature of sales jobs entails being a good communicator, process-oriented, a team player, and perseverant, all of which are incorporated into military training. The issue that often arises for veterans is the lack of a strong professional network, required licenses for a job, and no clear pathway from the military to a mid-to-high-skill civilian j

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Medical sales Medical Sales Training 52

LEVO Health

NOVEMBER 17, 2020

In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. While having your own website is a great start, it is only the foundation of your online presence. The real key to getting found and followed on the internet lies in search engine optimization , or SEO.

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Tribeca Knowledge

NOVEMBER 17, 2020

A ny fears that COVID-19 might stem the flow of new drug approvals in 2020, depleting or diverting resources at regulatory agencies and their pharmaceutical clients, appear largely premature.

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MobileLocker

NOVEMBER 17, 2020

Learn about proven and cost effective ways to test your marketing and sales messaging in real time during these fast-changing times. The post A Proven and Cost-Effective Way for Pharma and Med Tech Firms to Instantly Improve Their Messaging appeared first on MobileLocker.

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Clarify Health

NOVEMBER 19, 2020

Executives from across the industry joined conversations on the topic of "healthy data" at this year's HLTH VRTL conference. Leaders from Horizon BlueCross BlueShield of New Jersey, Abbvie, Kaweah Delta, and Clarify Health hosted a series of table talk discussions to unpack the concept of healthy data and to understand how leading organizations from [.].

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Pharma Marketing Network

NOVEMBER 19, 2020

The COVID-19 pandemic has undoubtedly accelerated disruption within the digital world. Out of this heavy disruption comes an opportunity for companies to become more innovative-focused and show how quickly they can pivot under pressure. Right now, the pharmaceutical industry is adapting faster than ever before in their marketing strategies due to reduced drug rep access, a (mostly) digital shift, and new and emerging digital and virtual platforms.

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World of DTC Marketing

NOVEMBER 16, 2020

SUMMARY: The numbers game for COVOD-19 vaccine makers has started but what most of the public, and the media, don’t understand is that the preliminary numbers don’t mean a damn thing until they are peer-reviewed. Moderna said their Covid vaccine is more effective than Pfizer’s, with nearly 95% efficacy. The problem is that until the data is viewed by scientists and physicians outside the industry their claim should be viewed with a high dose of skepticism.

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Media Side effects Distribution Physicians 203

Clarify Health

NOVEMBER 19, 2020

Executives from across the industry joined conversations on the topic of “healthy data” at this year’s HLTH VRTL conference. Leaders from Horizon BlueCross BlueShield of New Jersey, Abbvie, Kaweah Delta, and Clarify Health hosted a series of table talk discussions to unpack the concept of healthy data and to understand how leading organizations from across the healthcare landscape plan to implement a healthy data strategy.

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