Top Pharma Rep Focus Pharmaceutical products Specialization Content for Week of Sep 03

Sat.Sep 03, 2016 - Fri.Sep 09, 2016

Detailing to Pharmacies

MaBiCo

SEPTEMBER 9, 2016

Detailing to Pharmacies. An increasing number of sales managers in Greece report to their companies incidents of pharmacists who “switch” doctors’ prescriptions and bypass their recommendations. In these cases the patients end up buying a competitive product recommended by the pharmacists instead of those recommended by the doctors. As a result the company invests in the doctors’ line but doesn’t achieve the anticipated ROI.

Doctors

Doctors Prescription Sales Competition

Measuring the cost of the right interventions in diabetes

pharmaphorum

SEPTEMBER 8, 2016

Diabetes is one of the most prevalent and most costly conditions worldwide – with a prevalence equating to 8.5% of the global population. Due to the complex nature of diabetes, with numerous co-morbidities and its asymptomatic nature, accurately modelling and therefore discerning which interventions are most effective, in terms of cost and patient impact is an equally complicated process.

Healthcare

Healthcare Healthcare Pharma Patients

Sat.Sep 03, 2016 - Fri.Sep 09, 2016

Detailing to Pharmacies

Measuring the cost of the right interventions in diabetes

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