Sat.Jul 23, 2022 - Fri.Jul 29, 2022

Amazon’s big gamble

World of DTC Marketing

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake?

Digital Engagement is Only as Good as the First-Party Data It Provides


First-party insights bridge marketing and sales to deliver better HCP experiences.

Sales 100

Personalizing the Cancer Patient Journey

Pharma Marketing Network

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points.

Entrance of novel therapies will drive Niemann-Pick type C disease market growth

Pharmaceutical Technology

According to GlobalData’s recent Niemann-Pick Type C (NPC): Opportunity Analysis and Forecast to 2031 report, the NPC market is expected to see significant growth during 2021–31.

The continued shame of pharma

World of DTC Marketing

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses.

Pharma 215

Lupus discovery lends clues to the fight against long COVID


So far, pharma has yet to provide an answer for long COVID. But award-winning lupus research by Yale professor Akiko Iwasaki help lead the way

Leads 97

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Do generics producers have what it takes to tackle complex and specialty drugs?

Pharmaceutical Technology

With decreasing margins on the horizon, pharma manufacturers have long shown an interest in specialty generics, which is only expected to rise in the future.

PBMs and insurers want your prescription money

World of DTC Marketing

A federal appeals court rejected Pfizer’s challenge to a U.S. anti-kickback law that the drugmaker said prevented it from helping heart failure patients, many with low incomes, afford the medicine that costs $225,000 annually.

Democrats think they've found a balance between drug innovation and pricing negotiation


A look at Congress’ push to pass drug pricing reform and why the latest attempt could actually succeed


6 Important Messages When Marketing Healthcare to Gen Z


A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives.

Pfizer reports 53% operational growth in Q2 2022 revenues

Pharmaceutical Technology

Pfizer has reported a 53% operational growth in revenues to $27.7bn in the second quarter (Q2) of 2022 compared to $18.9bn in the same quarter last year. The rise in revenues was chiefly driven by robust contributions from Covid-19 therapies Paxlovid and Comirnaty.

Press Ganey on New Healthcare Consumer Experience Trends

Referral MD

The earlier the better: New consortium leverages infant screening to accelerate treatment


Inozyme Pharma has joined a genomic sequencing program developing a novel rapid test for 388 genetic diseases

Using Behavioral Science to MOVE—Not Nudge—Patients to Take Their Medications


Increased adherence to medication represents the single biggest opportunity for the pharmaceutical industry to help improve patient outcomes while also growing revenues and reducing health costs across the wider system.

FDA accepts to review ImmunityBio’s BLA for bladder cancer treatment

Pharmaceutical Technology

The Food and Drug Administration (FDA) has acc epted to review ImmunityBio’s Biologics License Application (BLA) for N-803 to treat Bacillus Calmette-Guérin (BCG)-unresponsive non-muscle-invasive bladder cancer (NMIBC) carcinoma in situ (CIS) patients with or without Ta or T1 disease.

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

Healthcare Success

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume.

Behind Pfizer's new quest to target a 'transformation' in pharma


A combined venture with Roivant — called Priovant Therapeutics — is looking to be a forerunner in the burgeoning autoimmune disease market

Improving Patient Portal Engagement with Pharma Content


Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement.

Can a nasal spray tackle agitation in autism?

Pharmaceutical Technology

The rate at which children are being identified with autism spectrum disorder (ASD) has tripled in the past two decades. While the prevalence was 1 in 150 children in 2000, it reached the rate of 1 in 44 in 2018, in the US, according to the Centers for Disease Control and Prevention.

Face Mask Deactivates SARS-CoV-2 Spike Protein


Researchers at the University of Kentucky created a novel membrane that can enzymatically degrade the SARS-CoV-2 spike protein, rendering the virus inactive.

Mylan Laboratories Ltd-Walk-In Drive for Injection Manufacturing Dept. On 30th July 2022

Pharma Pathway

Mylan Laboratories Ltd-Walk-In Drive for Injection Manufacturing Dept. On 30th July 2022. Job Description. Walk-In Drive for Injection Manufacturing Dept. On 30th July 2022 @ Mylan Laboratories Ltd. Viatris). Department: Injection Manufacturing. Designation: Executive/ Officer.

Personalized data could bring PhysIQ to the forefront of clinical trial evolution


The digital medicine company’s chief strategy officer, John Varaklis, explains how its analytic predictive platform could lead to safer and quicker clinical trials

EMA task force begins review of Veru’s sabizabulin for Covid-19

Pharmaceutical Technology

The Emergency Task Force (ETF) of the European Medicines Agency (EMA) has commenced the review of Veru’s sabizabulin to treat hospitalised Covid-19 patients at increased acute respiratory distress syndrome (ARDS) risk.

Digital Content Council on the Impetus InSite Platform®: A Customer Story

Impetus Digital

Using a mix of several synchronous (real-time) and asynchronous (over-time, anytime) virtual tools, all available on the same, comprehensive online collaboration platform, our client hosted a 10-month-long Digital Content Council with 8 headache specialists from across the US.

Optimus Drugs Pvt. Ltd.-Walk-In Interview for QA/ QA/ PPIC/ Production On 30th July 2022

Pharma Pathway

Optimus Drugs Pvt. Walk-In Interview for QA/ QA/ PPIC/ Production On 30th July 2022. Job Description. Optimus Drugs Pvt. Ltd was Established in the year 2004 as Custom synthesis laboratory by a team of Technocrats.

Woman of the Week: Applied BioMath's Katie Williams


The 2022 president of Women in Bio is equal parts math and gender parity evangelist


Embracing digitalization in the pharmaceutical supply chain

Pharmaceutical Technology

The COVID-19 pandemic triggered significant changes to the way healthcare operates. Digitalization is now in full swing as medical care integrates with ICT to take the patient experience to the next level.

VR Medical Application Platform Case study on Winning sales using MedicoReach’s Data

Medico Reach

Client Background. The client is a Healthcare and Wellness Management company that owns a flagship voice-enabled virtual healthcare assistant platform with 150 years of combined medical experience in the industry.

Appcure Labs Pvt. Ltd-Walk-In Interviews for Analytical Development/ Formulation Development On 30th July to 13th August 2022

Pharma Pathway

Appcure Labs Pvt. Ltd-Walk-In Interviews for Analytical Development/ Formulation Development On 30th July to 13th August 2022. Job Description.

Scott Burrows, Financial Services Speaker

Scott Burrows

Don’t Forget Customers are People As a national financial services speaker who started his career in the financial services and insurance industries, I am familiar with the problems facing advisors and their firms. We live in the new age of digitization and data.

Schizophrenia trials continue to test drug candidates as Covid-19 pandemic continues

Pharmaceutical Technology

Schizophrenia Awareness Day, marked on 25 July, is a national observance that aims to raise awareness about this mental illness. Schizophrenia is a chronic brain disorder that affects a person’s ability to function, such as thinking and feeling.

A 'total waste'? Drug developers worry if two decades of Alzheimer's research were pointed at the wrong targets


The latest trial failures in Alzheimer's have shown cracks in the foundation of ingrained theories like amyloid plaque clearance. What will it take to move forward


Aurobindo Pharma-Walk-In Interviews for FRD/ FARD-OSD Departments On 30th July’ 2022

Pharma Pathway

Aurobindo Pharma-Walk-In Interviews for FRD/ FARD-OSD Departments On 30th July’ 2022. Company Profile: Aurobindo Pharma Ltd’ (APL). APL is a growing India multinational pharmaceutical manufacturing firm with turnover of over US$2.8

Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help


Preventive care is critical to improving outcomes in chronic diseases—including heart disease, diabetes, and cancer—which kill 7 in 10 Americans annually, data from the Centers for Disease Control and Prevention shows.