World of DTC Marketing

JUNE 23, 2025

It’s a common misconception in pharma marketing that the goal is to “sell” a medication like you’d sell a soda or smartphone. But prescription drugs aren’t consumer goods—they are interventions in people’s health, often at critical moments in their lives. Patients aren’t looking for a sales pitch. They’re looking for trust, clarity, and reassurance that the treatment being suggested is truly proper for them.

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Side effects Patients Sales pitches Marketing 186

MedCity News

JUNE 25, 2025

Novavax’s partnership with Sanofi allows the pharma giant to explore potential combinations of assets from both companies, and it’s a blueprint for the kinds of alliances the vaccine developer is pursuing. Rather than commercializing vaccines, Novavax aims to turn its research into business development deals, R&D executive Ruxandra Draghia-Akli said.

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Pharma Biopharma 336

Fierce Pharma

JUNE 27, 2025

The FDA has removed the REMS requirements for currently approved BCMA- and CD19-directed CAR-T therapies and reduced certain post-infusion restrictions.

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FDA 260

PharmaVoice

JUNE 23, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss the most important voices in pharma Let PharmaVoices free newsletter keep you informed on what industry leaders are saying, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Voices Q&A Profiles Biotech Spotlight First 90 Days Opinions Topics Biotech Commercialization Leadership Manufacturing Patient Pharma Policy & Regulation Research & Deve

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Pharma Marketing Side effects Medical 147

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

World of DTC Marketing

JUNE 27, 2025

Physicians’ engagement with clinical trial data about potential new drugs varies significantly based on factors such as their specialty, practice setting, interest, and time constraints. Some specialists do want updates, but they want data, not sales information slanted to the potential label. 1. Specialists vs. General Practitioners : Specialists (e.g., oncologists, neurologists, cardiologists) typically follow clinical trials closely because their practice heavily depends on emerging tr

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Physicians Medical science Medical Education 244

MedCity News

JUNE 23, 2025

In Phase 1/2 results for 12 patients at least one year after receiving the cell therapy, zimislecel, Vertex Pharmaceuticals reported all participants achieved blood glucose in the target range and 10 of the 12 were free of exogenous insulin as of the data cutoff. Vertex expects to complete enrollment in the pivotal portion of the study this summer, paving the way for potential regulatory submissions next year.

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PharmaVoice

JUNE 24, 2025

J&J’s former head of R&D, now CEO of Parabilis Medicines, aims to remain above the biotech fray by taking on unique targets from which others have steered clear.

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Medicine Pharma 130

World of DTC Marketing

JUNE 26, 2025

In biotech and pharma, a strong Vice President (VP) of Medical Affairs can significantly impact a company’s path to clinical success and market credibility. This isn’t a figurehead position—it’s a linchpin role that bridges science, strategy, and storytelling. But what exactly makes a VP of Medical Affairs truly effective in this high-stakes space? Here’s a breakdown of the key traits, capabilities, and mindsets that set the best apart from the rest. 1.

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Medical Ethics Marketing Training 170

MedCity News

JUNE 24, 2025

Healthcare doesn’t reward shortcuts. It rewards outcomes. AI will play a critical role in shaping those outcomes — but only if leaders measure what truly matters. The best AI implementations elevate expertise, improve quality and create space for innovation. The post How Smarter Metrics Can Unlock AI’s Potential in Healthcare appeared first on MedCity News.

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Healthcare Healthcare 294

Fierce Pharma

JUNE 23, 2025

Roche has demonstrated the power of combining two of oncology's hottest modalities—bispecifics and antibody-drug conjugates—in a Lunsumio-Polivy regimen in large B-cell lymphoma.

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Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

PharmaVoice

JUNE 26, 2025

Proposed cuts to public funding for early science have led to an outcry in scientific circles. For biopharma leaders, the effects are still up in the air.

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Biopharma 147

World of DTC Marketing

JUNE 25, 2025

For biotech startups, success isn’t just about innovative science or groundbreaking technology. Equally crucial is having the strategic leadership to effectively commercialize innovations and transform scientific potential into market reality. Enter the Chief Commercial Officer (CCO)—a role that goes beyond just sales and marketing. A great CCO can shape your startup’s trajectory, ensure competitive positioning, and drive sustainable revenue growth.

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Competition Marketing Ethics Management 164

MedCity News

JUNE 26, 2025

The widespread investment in AI furthers economists’ optimism about a “roaring 20’s” of worker productivity on the horizon. However, this will not take place in health care without accompanying systemic and organizational actions that rethink what we financially incentivize, how we integrate new technologies, how we shift tasks, and how we prepare the workforce.

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Healthcare Healthcare Education Patients 286

Fierce Pharma

JUNE 26, 2025

Approved eight months ago for a certain class of patients with both hemophilia A or B, Pfizer’s Hympavzi has demonstrated its effectiveness in another group of patients with the bleeding disorder.

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Patients 223

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Evolve Your Success

JUNE 23, 2025

How to Land Your Dream Medical Sales Job in 2025. 1. Understand the Emerging Trends in Medical Sales To stand out as a medical sales candidate in 2025, it’s essential to understand the industry’s evolving trends. Some key areas to focus on include: Digital Health and Telemedicine : The rise of digital health tools and telemedicine means that sales reps will need to be knowledgeable about virtual healthcare solutions.

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Medical sales Sales Medical Customer Relationship Management 130

World of DTC Marketing

JUNE 21, 2025

It’s a basic principle: the healthcare system exists to serve patients. Yet, astonishingly, the very institutions tasked with protecting and managing our healthcare can sometimes become a threat to patient safety. When incompetence infiltrates government agencies overseeing healthcare—through bureaucratic inertia, outdated policies, or poorly informed decisions—it’s patients who ultimately pay the price.

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Safety Pharma Patients Government 156

MedCity News

JUNE 23, 2025

Several insurers, such as UnitedHealthcare, Aetna and Cigna, pledged to improve prior authorization. These changes include streamlining decision timelines and increasing transparency. The post More Than 50 Health Plans Commit to Simplifying Prior Authorization appeared first on MedCity News.

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Insurance Medical 281

Fierce Pharma

JUNE 24, 2025

Amarin has forged a licensing deal with Italian pharma Recordati to commercialize its fish oil-derived heart pill Vascepa. Recordati will pay Amarin $25 million upfront to market the product to 59 European countries.

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Pharma Marketing 198

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

pharmaphorum

JUNE 26, 2025

Skip to main content Thursday 26 June 2025 BlueSky linkedin youtube rss User account menu Subscribe Channels Channels Digital Market Access Oncology Patients R&D Sales & Marketing Spotlight on Content type Content type Digital -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Market Access -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Oncology -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -W

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Media Marketing Sales Pharma 82

World of DTC Marketing

JUNE 22, 2025

The American healthcare system stands at a pivotal intersection. On one path lies a vision of accessible, affordable care that prioritizes patients over profits. On the other hand, we persist in a status quo marked by soaring medical costs, heartbreaking choices between medication and necessities, and millions of people suffering because healthcare remains unaffordable.

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Healthcare Healthcare Ethics Medical 138

MedCity News

JUNE 27, 2025

The FDA has eliminated a safety monitoring requirement and eased certain restrictions that had been in place since CAR T-therapies first reached the market in 2017. The agency and financial analysts say the changes should improve patient access to these personalized cancer treatments. The post FDA Just Made Some Key Regulatory Changes to Make Cancer Cell Therapies More Accessible appeared first on MedCity News.

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FDA Safety Marketing Patients 179

Fierce Pharma

JUNE 24, 2025

The FDA has blessed AstraZeneca and Daiichi Sankyo’s Datroway to treat patients with locally advanced or metastatic epidermal growth factor receptor-mutated non-small cell lung cancer.

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FDA Patients 152

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

pharmaphorum

JUNE 26, 2025

Scientists behind a study suggesting GSK's RSV vaccine may be protective against dementia have said the adjuvant used in it may be responsible

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Pharmaceutical Technology

JUNE 26, 2025

Skip to site menu Skip to page content Switch language: translate --> PT Menu Search Sections Home News Analysis Features Comment & Opinion Projects Data Insights Sectors Clinical Trials Drug Manufacturers Therapy Area Cardiovascular Central Nervous System Immunology Infectious Disease Oncology Respiratory Pricing and Market Access Themes Artificial Intelligence Corporate Governance Cloud Cybersecurity Environmental Sustainability Internet of Things Robotics Social Responsibility Covid-19 Insigh

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Training Healthcare Healthcare Manufacturing 86

MedCity News

JUNE 25, 2025

Two digital health companies have gone public this year: Hinge Health and Omada Health. During a recent panel discussion, venture capitalists shared lessons learned about health tech in the public markets. The post What VCs Have Learned About Health Tech in the Public Markets appeared first on MedCity News.

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Marketing 283

Fierce Pharma

JUNE 27, 2025

With a first-in-class approval in China, Eli Lilly’s GLP-1 development engine has delivered yet again on the obesity front—although local biopharma outfit Innovent Biologics will be the one to reap the rewards in the near term.

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Biopharma Engineering 193

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

pharmaphorum

JUNE 24, 2025

The alliance between Novo Nordisk and telehealth firm Hims & Hers for the distribution of GLP-1 agonist weight-loss therapies has ended in acrimony.

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Distribution 84

PharmaVoice

JUNE 26, 2025

New members of the ACIP panel raised questions about the evidence supporting COVID vaccines, and signaled plans to look at other established shots, like those for measles and hepatitis B.

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MedCity News

JUNE 27, 2025

The conference will explore ethical considerations for AI in healthcare, how the healthcare industry is managing the teething challenges of AI “hallucinations”, practical concerns such as efficacy and ROI, and more. Register today! The post Who is Speaking About AI at MedCity INVEST Digital Health in Dallas? appeared first on MedCity News.

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Ethics Healthcare Healthcare Management 249

Fierce Pharma

JUNE 27, 2025

UCB’s Fintepla has been approved to treat seizures associated with two epilepsy disorders and now has posted data that could pave the way for its use in another epilepsy condition. A phase 3 trial of Fintepla treating patients with the ultra-rare CDKL5 deficiency disorder has achieved its primary endpoint.

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Patients 131

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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