World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. I also found an abundance of medication misinformation based on personal experiences and hearsay. In conjunction with leading consumer magazine I worked on a study to determine why people were using social media for information on prescription drugs and to examine and quantify what they were sharing

Media 294

Media Prescription Side effects Medical 294

Dominic Tyer

APRIL 8, 2021

The latest episode of the pharmaphorum podcast takes a post-COVID look at the discovery and commercialisation of new vaccines with GlaxoSmithKline’s Philip Cruz.

Biopharma 130

Biopharma Pharma 130

Medical Device Success

APRIL 7, 2021

Reading time: 3 – 5 minutes Covid may have caused some sleepless nights for Arnoud in 2020. But his response with the use of Demand Generation Tactics and Learning Management Systems set Eaglet Eye up for a strong second half of the year and a strong start to 2021. Arnoud proves it can be done very economically. The result is that it creates a very positive high technology impression despite the size of the company.

Management 100

Management Medical Doctors Training 100

Integrity Solutions

APRIL 5, 2021

As the economy picks up steam, organizations are seeing the next 12 to 24 months as a unique opportunity to capture increased market share and margin growth. This begs the question: Does your team have the confidence and skill to take advantage of these complex sales opportunities? By Bruce Wedderburn. You don’t have to tell your salespeople that selling in the current business environment has become increasingly challenging.

Sales 68

Sales Management Competition Consulting 68

Advertisement

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

World of DTC Marketing

APRIL 5, 2021

QUICK READ: The nation’s largest for-profit hospital chains saw higher profits , and some more than tripled their net income compared to last year. Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. As bigger corporations acquire smaller hospitals, this trend is accelerating. Maria has been an ER nurse in Southern California for almost 22 years.

Healthcare 188

Healthcare Healthcare Patients Insurance 188

Dominic Tyer

APRIL 7, 2021

In the year since the UK went into its first COVID-19 lockdown the country’s health service has transformed its approach to digital health.

Pharma 130

Pharma 130

Medical Sales News

APRIL 9, 2021

Hiring managers in the medical sales industry are looking for enthusiastic, prepared and productive sales reps. The biggest mistake that you can make in a medical sales interview is to miss the opportunity to demonstrate that you are passionate about sales, that you will exceed expectations, and you can show your true self. A vast majority of hiring managers are looking to see if you have “it”.

Medical sales 52

Medical sales Medical Sales Management 52

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Bob Bradway of Amgen bagged a $20.1 million compensation package in 2020, a slight increase from his $19.6 million total the previous year. Pfizer CEO Bourla’s Pay Climbed 17% to $21 Million in 2020 and Gilead Sciences CEO Daniel O’Day earned a $19 million take home.

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

Pharma Marketing Network

APRIL 9, 2021

This content is password protected. To view it please enter your password below: Password: The post Protected: Digital TV: A Boon for Pharma Marketers appeared first on Pharma Marketing Network.

Marketing 52

Marketing Pharma Networking 52

Atrivity

APRIL 7, 2021

The post-Covid-19 reality has drawn a new present and future, full of new challenges for companies in the Consumer Electronics sector. One of the main pains has been facing the sharp increase in demand for different products and the impact on the management of market supply for both B2B and B2C. Companies must adapt to this new behaviour in a digital context to increase sales by making the most of distribution channels to position the brand in a highly competitive market.

Retail 52

Retail Sales Electronics Distribution 52

Advertisement

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Clarify Health

APRIL 6, 2021

In a full digitized future, biopharmaceutical companies should be able to process and analyze medical disparities and Real-World Evidence data to crystallize patient care journeys across any therapeutic areas – in minutes. However, the reality today is that the industry is just beginning to embark on its technological transformation. According to a Deloitte/ MIT Sloan Management Review survey , only 20 percent of biopharma companies are “digitally mature” and maximizing the v

Patients 52

Patients Transportation CRM Pharma 52

The Marketing Advantage

APRIL 6, 2021

April 6, 2021 The biopharma industry rightfully places a great deal of emphasis on the importance of having a sales compensation plan that pays for performance. However, paying for performance is a rather complex concept that can be both difficult to design—in terms of what level of pay-for-performance a plan should have—and difficult to measure—in terms of how to statistically determine whether a plan is paying for performance.

Sales 52

Sales Biopharma Marketing Specialization 52

Pharma Marketing Network

APRIL 7, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. .

Media 40

Media Digital Media Networking Marketing 40

Source Explorer

APRIL 8, 2021

[link].

Healthcare 52

Healthcare Healthcare 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Clarify Health

APRIL 6, 2021

In a full digitized future, biopharmaceutical companies should be able to process and analyze medical disparities and Real-World Evidence data to crystallize patient care journeys across any therapeutic areas - in minutes. However, the reality today is that the industry is just beginning to embark on its technological transformation. According to a Deloitte/MIT Sloan Management [.].

Patients 52

Patients Management Medical 52

World of DTC Marketing

APRIL 6, 2021

QUICK READ: Changes are on the horizon for healthcare and pharma, yet very few pharma companies are prepared for the changes that are coming. People within the pharma industry are still caught in back-to-back meetings that last all day, and decision-making, even for simple things, can take weeks and months. Last fall, as a client was getting ready to launch a new drug with DTC, we spent months trying to determine who would be the brand’s face in TV spots and on the web.

Pharma 183

Pharma Sales Management Healthcare 183

Salesforce

APRIL 7, 2021

Peter Schwartz and Mick Costigan contributed to this article. After a month-long drop in global COVID-19 cases earlier this year, cases have risen 66% since February. We now face a severe new threat that we will not vaccinate enough people globally in enough time to outrun the spread of new strains, compounding business uncertainty. That’s why German Chancellor Angela Merkel has described this as “basically a new pandemic.” Business leaders need to recognize that recovery may b

Prospecting 52

Prospecting Management Government Marketing 52