Sat.May 03, 2025 - Fri.May 09, 2025

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Is Your Medical Sales Pitch 2025-Ready? Here's What Doctors Actually Want to Hear

Contrarian Sales Techniques

Not too long ago, medical sales pitches were pretty straightforward: list the features, show a flashy brochure, and hope the doctor had a few minutes to spare. Fast forward to 2025, and the rules of the game have changed big time. Doctors today are busier, more skeptical, and have less patience for long-winded sales talks. What they really want isnt another product rundown.

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Americans’ Trust in the Healthcare System Is Plummeting. How Can It Be Repaired?

MedCity News

Trust in the U.S. healthcare system is eroding, but experts say rebuilding it is possible. They say this will require both payers and providers to prioritize empathy, transparency and personalized communication. The post Americans Trust in the Healthcare System Is Plummeting. How Can It Be Repaired? appeared first on MedCity News.

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With TV ads under threat, here’s how pharma can leverage social media

PharmaVoice

RFK Jr.’s plan to ban TV advertising may shift more marketing attention to online platforms.

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UK trumpets a trade deal with India - but pharma isn't happy

pharmaphorum

Various industries have welcomed news of a trade deal between the UK and India, but Britain's pharma sector isn't among them

Pharma 101
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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PharmaTimes Clinical Researcher of the Year – The Americas Awards

PharmaTimes

Demonstrate your skill and prowess by entering this year's awards!

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More Trending

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Alnylam keeps pushing the rare disease paradigm as RNAi promises even wider indications

PharmaVoice

With another rare disease approval under its belt, Alnylam is still revving up the R&D engines for new indications.

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Shionogi aims to buy tobacco giant's pharma unit for $1bn

pharmaphorum

Shionogi has reached a $1.

Pharma 93
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Solve FSHD to invest in Armatus Bio for ARM-201 development

Pharmaceutical Technology

Venture philanthropy organisation Solve FSHD has announced an investment of $3m in Armatus Bio to support the development of ARM-201.

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AI’s Next Act: New Medicines

MedCity News

We may be on the eve of the next breakthrough: a new combination of old algorithms that promises to radically accelerate the discovery and development of new medicines. The post AIs Next Act: New Medicines appeared first on MedCity News.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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On tariffs and pricing, Big Pharma CEOs are waiting out the storm while planning for the worst

PharmaVoice

Chief executives at the largest drugmakers in the world are confident tariffs and pricing measures won’t be a major problem. But they’re still poised for change.

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FDA announces generative AI pilot and rapid rollout plans

pharmaphorum

FDA announces generative AI pilot and rapid rollout plans Jonah.

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Eli Lilly signs $415m deal for Alchemab’s ALS therapy  

Pharmaceutical Technology

The deal builds on an existing research collaboration between Eli Lilly and Alchemab to discover new ALS drugs.

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So What’s the Deal with ICHRA?

MedCity News

The number of US employees offered ICHRAs continues to grow. Yet, headwinds including competition, individual coverage market uncertainty, and complexity may hamper the ICHRA opportunity. The post So Whats the Deal with ICHRA? appeared first on MedCity News.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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With compounders out of the way, Lilly and Novo go after each other

PharmaVoice

The two obesity leaders are pulling on all levers to stay on top of the market.

Marketing 165
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New data could move Enhertu into early breast cancer

pharmaphorum

AstraZeneca and Daiichi Sankyo's Enhertu has been shown to provide a benefit in a phase 3 trial in early-stage breast cancer for the first time

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Amgen’s Tepezza granted marketing authorisation in the UK

PharmaTimes

Teprotumumab approved as first targeted treatment for thyroid eye disease

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How 4 Employers Are Supporting Workers Through Challenging Times

MedCity News

During a recent panel, several employers shared the strategies they’ve implemented to support employees, including direct contracting and virtual support groups. The post How 4 Employers Are Supporting Workers Through Challenging Times appeared first on MedCity News.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Industry Outlook 2025: European Political Impacts on the Supply Chain

PharmaTech

The PharmTech Group interviewed Edwin Stone, CEO of Cellular Origins, about how geopolitical instability in Europe, and beyond, has impacted the bio/pharmaceutical supply chain.

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AI trained on NHS data 'may predict ill health in advance'

pharmaphorum

An AI model is being piloted at a national scale for the first time, but will it be able to predict future health risks reliably?

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iOnctura starts randomised phase 1/2 trial in lung cancer treatment

PharmaTimes

Study explores whether PI3K targeting could combat resistance

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Patient-Centricity is Reliant on Representative Clinical Studies

MedCity News

Recent FDA guidance aims to improve research inclusivity and the generalizability of clinical findings by ensuring diverse participant representation its about better science, improved patient outcomes, and equitable healthcare access. The post Patient-Centricity is Reliant on Representative Clinical Studies appeared first on MedCity News.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Innovative CAR T therapy could deliver in broader therapeutic settings, research suggests

European Pharmaceutical Review

A next-generation CAR T cell therapy has shown promise for treatment-resistant B-cell lymphoma, new research shows. Results from the Phase I clinical trial found that the treatment reduced cancer in 81 percent of patients, and enabled complete remission in 52 percent of patients. These findings are notable, because over half of lymphoma patients given currently available CAR T therapies, a form of personalised immunotherapy, do not experience long-term remission, the researchers explained.

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GSK reveals data behind linerixibat for PBC 'relentless itch'

pharmaphorum

GSK reveals the data behind its linerixibat for itching associated with autoimmune liver disease PBC as it anticipates first approvals for the drug.

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Chiesi partners with Wirral Primary Care to improve COPD detection

PharmaTimes

New initiative aims to accelerate diagnosis and ease NHS pressures

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Hospitals’ Costs Are Soaring: 3 Stats to Know

MedCity News

Hospitals’ costs are climbing steadily driven by chronic underpayments from payers, growing administrative requirements and increasing labor costs, according to a new report from the American Hospital Association. The post Hospitals Costs Are Soaring: 3 Stats to Know appeared first on MedCity News.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How to Nurture Leaders from Within Your Organization

Scott Burrows

In a thriving organization, leadership isnt just reserved for top executivesit should be nurtured at every level. Developing leaders from within builds a culture of trust, innovation, and growth while preparing your team to tackle challenges with confidence. Heres how to identify, support, and empower emerging leaders: 1. Spot Potential Early Leadership starts with potentialthose who take initiative, solve problems, and help others succeed.

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Pharma still in waiting mode after UK-US trade agreement

pharmaphorum

Hopes that the UK-US trade agreement would give some clarity on the situation for pharmaceuticals proved optimistic.

Pharma 66
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Understanding the Variability in Bioburden Test Results in Biomanufacturing

PharmaTech

This article explores the impact of test volume, microbial distribution, and dilution errors on bioburden testing variability. It presents statistical approaches to estimate percentage error and discusses strategies to optimize microbial enumeration techniques in biopharmaceutical quality control.