World of DTC Marketing
MAY 4, 2022
A 2015 Commonwealth Fund brie f showed that — before the major provisions of the Affordable Care Act were introduced — the United States had worse outcomes and spent more on health care, primarily because of greater use of medical technology and higher prices, compared to other high-income countries. The United States ranks last overall, despite spending far more of its gross domestic product on health care.
Medical Device Success
MAY 1, 2022
Reading time: 2 – 3 minutes. In 2021, Episode 55 was the most downloaded podcast of the year. It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay. Most of my podcasts are evergreen. One difference is that today in the show notes I do have an unlisted link to the RAW YouTube video of this episode.
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Healthcare Success
MAY 2, 2022
As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, “Do we even need press releases anymore?” . The answer is an unequivocal “Yes.” Consumers and journalists still view press releases as one of the most trustworthy sources of brand-related information.
Integrity Solutions
MAY 6, 2022
Ask any accomplished business leader today and they will agree that a passion for continued self-development is crucial to personal and professional success. And for those in the sales profession, sales books are one easily accessible way to engage in continual learning, even when you’re on the road. Whether you’re looking for tips and strategies or want to address some of the inner obstacles that might be holding you back from reaching your full potential, there are plenty of sales
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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
World of DTC Marketing
MAY 3, 2022
Biogen announced that CEO Michel Vounatsos is being replaced as the big biotech undergoes a restructuring of the pipeline. It’s long overdue but kind of like putting smoke detectors in a house that has burnt down. From the beginning, Aduhelm was doomed to fail. There was outrageous pricing along with data that, at best, was highly questionable.
Clear Pivot
MAY 6, 2022
Emails are one of the oldest tools available in digital marketing. The first email was sent in 1971, and by 1978, the first email campaign was delivered to 400 mailboxes, resulting in $13 million in sales. Then, with new technology came new ways to reach prospective buyers. Digital ads, content marketing, and social media are just a few examples.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Quantified
MAY 5, 2022
Since the pandemic disrupted in-person sales interactions, sales organizations have had to shift their strategies without much supporting technology. McKinsey found that 80-90% of sales are now done remotely. Video and phone calls and emails don’t immediately lend themselves as well as in-person visits when it comes to building trust and relationships, yet most salespeople have little training as to how to adjust their techniques to accommodate a different interaction.
Referral MD
MAY 4, 2022
Today’s consumers have grown accustomed to digital experiences that increasingly personalize their interaction with any brand. The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want.
Medico Reach
MAY 4, 2022
As medical devices have become advanced with digital transformation, securing these devices has become an absolute must. Most of these devices deal with sensitive patient data and medical information. So, medical device cyber security aims to safeguard the data from breaches. Hospitals and healthcare facilities across the globe are focusing more on protecting the data and controlling unauthorized access.
Clarify Health
MAY 4, 2022
Population health management is best supported by a data-driven approach with a structured analytics process driven by skilled and competent healthcare leaders and clinicians. Reports estimate that the healthcare analytics market size is expected to grow to $75.1 billion by 2026. Although there are many analytical tools for population health management , healthcare organizations face significant challenges in leveraging them.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Storyvine
MAY 4, 2022
We’ve worked with several nonprofits and political campaigns who want to use video to raise awareness, fundraise, or educate. Our video templates perfectly lend themselves to these types of replicable stories. But time and resources can be scarce for nonprofits, so we put together this list of Best Practices to fully prepare you as you begin your filming program.
Verb
MAY 4, 2022
Welcome back to this blog series' third and final installment, highlighting important legal and compliance issues in the direct sales space. If you need a refresher about what we’ve been talking about, look at parts one and two.
Healthcare Success
MAY 2, 2022
As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, "Do we even need press releases anymore?" . The answer is an unequivocal "Yes.". Consumers and journalists still view press releases as one of the most trustworthy sources of brand-related information.
Clarify Health
MAY 4, 2022
Population health management is best supported by a data-driven approach with a structured analytics process driven by skilled and competent healthcare leaders and clinicians. Reports estimate that the healthcare analytics market size is expected to grow to $75.1 billion by 2026. Although there are many analytical tools for population health management , healthcare organizations face significant challenges in leveraging them.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
KBK Communications
MAY 3, 2022
If you want to drive outstanding sales performance, we have found a sales process is vital to the success of business growth. It's the roadmap that tells you what to do and when to do it. There's the art of the sale and the science of the sale.
Star OUTiCO
MAY 3, 2022
Every page of every website has a URL (Uniform Resource Locator – who knew?!). This is a collection of numbers and letters, which is unique to that page, and your LinkedIn profile page is no exception. Customising your URL on LinkedIn profile is a good idea as it’ll make it simpler for you to be found on LinkedIn if you’re looking to increase people’s awareness of your employment, are open to job offers, and – regardless of your reasons – will give your profile a more professional ed
Scott Burrows
MAY 3, 2022
This is the Year of Customer Engagement: Will You Be There for Them? There is no secret that 2022 is the year of customer engagement. In my motivational speeches to dental and medical sales people, I show that coming off the COVID-19 pandemic, both dental and medical practices expect a patient surge.
Clarify Health
MAY 2, 2022
As the shift to value-based payments accelerates, there is an increasing need for healthcare analytics that can help improve the health of populations. Dr. Ines Vigil , GM, SVP, Provider Solutions at Clarify, co-authored the textbook “Population Health Analytics” to prepare healthcare’s future workforce to leverage healthcare analytics for better outcomes.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Pharma Marketing Network
MAY 2, 2022
Tune in and watch the Pharma Marketing network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part series on engagement. This PMN DTC Engagement Summit focused on DTC engagement throughout the following panels: Marketing at the Speed of Digital: Patient Engagement. Effective Use of Data in DTC Marketing.
Contrarian Sales Techniques
MAY 1, 2022
Psychologists have proposed different ways of thinking about motivation, including considering whether motivation comes from the outside (extrinsic) or inside (intrinsic) of the individual including sales staff. I have a real interest in psychology and wanted to gain a better understanding of this particular topic. Researchers have found that both types have a positive effect on the quality of life and on their performance in a variety of tasks.
Scott’s Directories
MAY 6, 2022
The health industry is rapidly expanding, especially after the recent pandemic. The healthcare sector is enhancing its ways of searching for the right businesses to team up with, making it more challenging to acquire leads. If a company wants to survive in the healthcare industry, it should have a strong understanding of the art and science behind lead generation.
Clarify Health
MAY 6, 2022
The Clarify Health Institute (CHI) is a source of truth on the quality and efficiency of the US healthcare system, and a driver of transparency across the industry. Nishta Giallorenzo, Chief Marketing Officer, Clarify Health met with Niall Brennan, Chief Analytics and Privacy Officer, Clarify Health to discuss the mission, goals, and purpose of the Clarify Health Institute.
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When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.
Progressive Medical
MAY 2, 2022
You must be a registered user to view this information. The post Monthly Employee Portal Updates | April 2022 appeared first on Progressive Medical, Inc.
Contrarian Sales Techniques
MAY 1, 2022
Eid Mubarak to those who celebrate. It's Eidul Fitri, Syawal 1st 1443 Hijri (2nd May 2022). Be grateful, and have a good one all!
Scott’s Directories
APRIL 30, 2022
The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. However, thousands of brands compete with each other for every cent the industry has to offer. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need.
Clarify Health
MAY 2, 2022
As the shift to value-based payments accelerates, there is an increasing need for healthcare analytics that can help improve the health of populations. Dr. Ines Vigil , GM, SVP, Provider Solutions at Clarify, co-authored the textbook “Population Health Analytics” to prepare healthcare’s future workforce to leverage healthcare analytics for better outcomes.
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Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.
Clarivate
MAY 6, 2022
Highly Cited Researchers are making a significant impact in sustainability research, with many doing outstanding work towards the United Nations’ Sustainability Development Goals (SDGs). As part of our ongoing blog series, we shine a spotlight on top researchers contributing to Good Health and Well-Being (SDG 3) and Quality Education (SDG 4). The third and fourth SDGs have clear and critical aims.
World of DTC Marketing
MAY 2, 2022
The top executive at McKinsey & Company appeared before Congress to answer for the consulting firm’s role in fanning the opioid crisis and came under intense criticism from lawmakers. One likened the firm’s earnings from advising Purdue Pharma and other pharmaceutical companies to “blood money” from drug traffickers. Yet, pharma continues to be aligned with MBA spreadsheet consulting.
Clarify Health
MAY 5, 2022
Recognition for Clarify’s Value Solution follows recent Series D funding round and strategic acquisition to unlock the promise of value-based care. Clarify Health, a leading cloud analytics and value-based payments platform company, announced today that its Value Solution has been selected as “Best Overall Healthcare Data Analytics Platform” in the sixth annual MedTech Breakthrough Awards , an independent market intelligence organization that recognizes the top companies, technologies, and produ
Clarify Health
MAY 5, 2022
Recognition for Clarify’s Value Solution follows recent Series D funding round and strategic acquisition to unlock the promise of value-based care Clarify Health, a leading cloud analytics and value-based payments platform company, announced today that its Value Solution has been selected as “Best Overall Healthcare Data Analytics Platform” in the sixth annual MedTech Breakthrough Awards , an independent market intelligence organization that recognizes the top companies, technologies, and produc
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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