World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. To make matters worse, a former executive at Cerebral, a well-funded online mental health startup, claims in a labor lawsuit that the company fired him after he complained that the company was too quick to prescribe powerful stimulant drugs.

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Medical Device Success

MAY 22, 2022

Reading time: 3 – 5 minutes. Do you know what a CXO is? Do you know how a CXO can contribute to a company’s prelaunch or commercial launch success? By the end of this podcast you will have answers to both of those questions. Today’s episode is about an important new kind of service organization to MedTech and HCPs. It is called a CXO. You have heard of CROs.

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Clarivate

MAY 26, 2022

This is our ultimate guide on how to write a narrative literature review. It forms part of our Research Smarter series. . How do you write a narrative literature review? Researchers worldwide are increasingly reliant on literature reviews. That’s because review articles provide you with a broad picture of the field, and help to synthesize published research that’s expanding at a rapid pace.

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eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. Increasing client retention rates by just 5% can increase earnings by up to 95%. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts.

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

Vodori

MAY 27, 2022

Creating digital and video content is becoming a necessity for life sciences companies. . The pandemic has shaken the pharma sales channel and required companies to rethink their digital patient and HCP marketing strategies. A study from late 2020 says the pandemic accelerated pharma’s digital transformation two years in a two-month span. Healthcare providers and sales reps alike had to get word out under unprecedented constraints, and digital fit the bill.

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pharmaphorum

MAY 27, 2022

Accelerating the Discovery, Translation & Large-Scale Manufacturing of Exosomes & EVs. With 3 days of unrivaled content and two dedicated tracks, this year’s summit will be putting the spotlight on cutting-edge strategies from discovery, translation, and clinical development of modified and unmodified exosomes and EVs, to accelerate this emerging field forward.

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Manufacturing Pharma 52

Integrity Solutions

MAY 26, 2022

Our founder used to tell a story about an early prospect who once said, “Well which one is it, integrity or selling…because it can’t be both.” Thankfully, some of those old stereotypes about selling have gone by the wayside. But while a sizable number of Fortune 500 companies claim “integrity” as one of their core values, in reality it remains conceptual.

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Star OUTiCO

MAY 26, 2022

The mass investment by the pharma and medical devices industry in digital marketing has meant that candidates in that field are more in-demand than ever. If you’re looking for a new challenge within pharma, devices, or life sciences, make sure you choose a recruitment team best equipped to help you find the perfect role. According to a report [1] by Veeva, 70% of healthcare providers would become ‘digital natives’ by the end of 2021.

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pharmaphorum

MAY 27, 2022

The 13 th Annual World Multispecific Summit will deliver a greater scope and penetration of innovative technical content than any other meeting. This year’s re-imagined agenda will cover unique target discovery, mechanistic diversity and translational science as well as novel formats, product design and manufacturability challenges faced in the bispecific field.

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Clarivate

MAY 26, 2022

Drug and device makers face daunting odds in seeking to bring a product from Phase I clinical trials through to market approval – according to the Massachusetts Institute of Technology’s Project Alpha, a mere 10.5% make it to market. [1]. A new report from Clarivate offers some steps life science companies can take to de-risk their clinical trials and improve their odds of market approval.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Verb

MAY 25, 2022

There’s no question that today’s world is more mobile than ever. In fact, we are past the tipping point in terms of digital media—the number of global mobile users now exceeds desktop users, and the average adult spends almost three hours a day on a mobile device. So, how has an industry like direct sales, which has thrived for decades on belly-to-belly, in-person efforts, adapted to this increasingly digital world?

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Legacy MEDSearch

MAY 25, 2022

Invenio Imaging, the leader in intraoperative fresh tissue imaging, announced the CE Mark for the NIO Glioma Reveal image analysis module. NIO Glioma Reveal is based on deep learning and allows neurosurgeons to identify areas of cancer infiltration in patients undergoing primary treatment of a diffuse glioma. With the CE mark, neurosurgeons in the European Union can now use NIO Glioma Reveal to inform intraoperative decisions. “By streamlining intraoperative tissue imaging, the NIO Laser I

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Recruitment Medical Management Networking 52

MedReps

MAY 25, 2022

Working in medical sales requires a number of important skills. In addition to these skills, you also need to be able to be both competitive and professional in order to meet your sales goals. Balancing Your Competitive and Professional Sides as a Sales Rep. This is a tricky balancing act that requires you to be on your toes regarding the competition, and at the same time, always make sure that you don’t behave in an unprofessional manner.

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Pharma Marketing Network

MAY 24, 2022

Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into what’s ahead for 1st and 3rd party data, insights, analytics & digital data. The post What’s Ahead for 1st and 3rd party data, Insights, Analytics & Digital Data Video appeared first on Pharma Marketing Network.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Rep-Lite

MAY 24, 2022

Having an excellent sales team is crucial to the success of medical, surgical, and pharmaceutical companies. If you’re looking for the best-tailored contract salesforce solutions, Rep-Lite is here to help you. Our innovative people management solution allows numerous businesses to establish highly competent sales teams with fewer risks and lower expenses.

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Medical sales Sales Medical Medical sales reps 52

Map My Customers

MAY 24, 2022

In the world of sales and marketing, there are many terms that companies use to describe what is happening in everyday business, and keeping it all straight can often leave your head spinning. Two terms that are often used are sales pipeline and sales funnel. They describe and help breakdown both the customer journey and the sales activities into different stages to making a sale or purchase, and when used properly can have significant benefits.

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Quantified

MAY 24, 2022

At its core, sales coaching focuses on getting the best out of an organization’s sales reps. It involves continuously supporting sales reps’ teams in their crucial revenue-generating tasks. But it has no real “endpoint”- leaders complete employee onboarding , and there’s always more training and coaching to do. Even if your sales reps are well trained to the point where they have mastered the landscape, including all sales tools in the tech stack, it is never the en

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Legacy MEDSearch

MAY 24, 2022

When many people start to work with a recruiter, they have no idea what our jobs really entail. Lots of candidates like to assume that we only work on one position opening at a time, talk to a few select candidates, and then place one. This often leads well-meaning candidates to do things like leave us frequent voicemails, expect constant communication updates, and know every detail of their resume and work history without being told.

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Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

FDA

Clarivate

MAY 24, 2022

Recent policy and regulatory moves have begun to sketch out a framework for rare disease drug approvals in the country, but obstacles to approvals and patient access remain. Mainland China has taken significant steps toward improving access to treatment for its estimated 20 million rare disease patients in recent years. [1] However, these conditions remain widely underdiagnosed and treated.

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Pharma Marketing Network

MAY 23, 2022

Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into what’s ahead for 1st and 3rd party data, insights, analytics & digital data. The post Bharti Rai, Novartis VP & Head of Commercial Acceleration on What’s Ahead for 1st and 3rd party data, Insights, Analytics & Digital Data appeared first on Pharma Marketing Network.

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Cesare Ferrari

MAY 22, 2022

Suppose you want to grow your business as a medical device distributor or as a sales rep; you need to have a predictable sales pipeline. Likewise, if you are working in marketing or sales for a medical device company, one of your goals is to help your sales force build a strong pipeline. In my years in Medtech, I found out that Sales Lead Qualification is a vital process companies should use to determine which prospects are the best sales targets and is a critical part of a well-constructed sale

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Legacy MEDSearch

MAY 23, 2022

A recent history of arthroscopy by Dr. James S. Williams, Jr., and Dr. Asheesh Gupta reports that while there have been numerous incremental advances in arthroscopic camera technology over the last half-century, the current systems remain largely unchanged. Surgeons are tethered to the surgical tower by a power cable and by a light cord that is often implicated in OR fires and patient burns.

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When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

Specialization

Scott Burrows

MAY 24, 2022

Fold or Go Forward: The Choice is Yours “Resilience is knowing that you are the only one that has the power and the responsibility to pick yourself up.” ?

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World of DTC Marketing

MAY 27, 2022

According to the National Institutes of Health, people with a mental health diagnosis committed less than 5 percent of gun-related homicides between 2001 and 2010. Mental health experts, including representatives from the American Psychological Association, have called it “unfounded” to blame mass shootings on mental illness in place of considering other possible factors, such as hate, bigotry, and access to assault weapons.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind.

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MedReps

MAY 23, 2022

Working in medical sales can be a bit tricky. You might spend evenings and early mornings at appointments with your clients, taking advantage of any timeslots they have available. Since you’ll be working outside of standard office hours, it may seem as though you’re on call 24/7, always available to respond to emails and phone calls from your boss.

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Safety

Medical Sales Authority

MAY 24, 2022

2022 is a strange time. The world is in a constant state of flux and this is impacting nearly every industry. Inflation is the highest it has been in forty years. The cost of fuel is at an all time high. Supply chain disruptions from the Covid-19 pandemic are still relevant. The cost of borrowing money is increasing and the travel industry has still not recovered from the pandemic.

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World of DTC Marketing

MAY 25, 2022

Gun violence isn’t just a criminal justice issue; it’s a public health issue. There was nearly a 30 percent increase in homicides between 2019 and 2020, making it the most significant one-year increase in six decades. The number of gun deaths in 2021 climbed even higher and is approaching the previous peaks in gun death rates in the early 1970s and early 1990s. .

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Curzon Consulting

MAY 23, 2022

23rd May 2022 5 Minutes. We are delighted to announce that we are a finalist, in the 2022 #MCAAwards @TheMCA_UK, representing the very best of our consulting business. Established by the Management Consultancies Association , the #MCAAwards demonstrate the transformational work the sector has undertaken during the last challenging twelve months. This remarkable achievement marks the eighth consecutive year that Curzon Consulting has been a finalist at these prestigious awards.

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Veeva

MAY 23, 2022

One of the biggest challenges for MSLs is finding accurate, real-time information on KOLs in the healthcare industry. This is particularly important due to the high value of an interaction between medical science liaisons (MSLs) and (key opinion leaders) KOLs. MSLs who provide timely and relevant scientific information with a problem-solving attitude are greatly appreciated by KOLs.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing