World of DTC Marketing
APRIL 14, 2022
Over 70% of people have been exposed to medical or health-related misinformation. Of those exposed, almost half are not confident in their ability to discriminate between accurate health information and misinformation. Social media is cited as the most common source of misinformation. People on the right use social media to purposely hurt family members who lost loved ones to Covid.
Medical Device Success
APRIL 10, 2022
Reading time: 2 – 3 minutes. I will start with a Question – Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways. Today we continue with the subject of Artificial Intelligence. What is different is that we approach the subject from the view of a company that helps MedTech companies create AI based software that assist their clients products in one of thr
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clarivate
APRIL 14, 2022
At Clarivate , we are committed to supporting the researcher community in Ukraine, including displaced researchers, during and beyond ongoing attacks on the country from Russia. Our research shows that Ukraine has contributed more than 5,000 scientific publications towards the UN Sustainable Development Goals since 2017, including on peace and justice initiatives (SDG-16).
Map My Customers
APRIL 14, 2022
Most likely, you’re throwing your money away on ineffective sales coaching. And you’re not alone. When it comes to coaching a sales team, it takes intentionality and strategy to help your sales reps sell effectively and become as successful as possible. According to research from CSO Insights, 75% of sales organizations waste resources due to random and informal coaching approaches.
Advertisement
Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
Clear Pivot
APRIL 13, 2022
Let's start with a question. How far in advance should you plan out your medical device company's marketing strategy? Take your time. You can expect to scratch your head a little here.
Medico Reach
APRIL 13, 2022
Physicians lead hectic lives attending to patients and handling treatments. They usually don’t have the time to check emails or digital ads. So, if you’re a healthcare marketer, you need to send personalized emails to grab their attention. You have to launch a targeted campaign with catchy subject lines and crisp emails. That’s the only way to reach out to physicians and promote your services.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Contrarian Sales Techniques
APRIL 12, 2022
Suggestive selling also called upselling, is the process of influencing a guest's purchase by tempting them with a specific offer, such as a discount on the next purchase. Basically, it is a sales strategy to see if the server can convince the customer to order more with suggestions. What Is Suggestive Selling? Suggestive selling is a sales technique that encourages employees to get customers to include additional (usually cheaper) items in their purchases.
pharmaphorum
APRIL 12, 2022
In today’s competitive global market, pharmaceutical companies cannot afford to waste time or resources on strategies that do not fit patient needs or generate scripts. Interconnectivity between all stakeholders and a 360° view of everything that touches the patient are essential when mapping each patient’s and HCP’s unique and differentiated journey.
Prognos Health
APRIL 11, 2022
During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices for leveraging real-world data (RWD) to target, educate, and engage with healthcare providers (HCPs) to commercialize their drug therapies. The session titled How to determine your next best action for every HCP engagement , was moderated by Prognos Health and included distinguished panelists from: Novartis – Bharti Rai, VP Commercial Operations, Dat
Map My Customers
APRIL 12, 2022
The goal of most businesses, especially from the sales side, is to turn as many leads as possible into customers. Many different things have an impact on that goal during different stages of your sales process. One of the best ways to optimize your company’s sales efforts is to pinpoint where opportunities for improvement lie. Analyzing your sales pipeline with sales deal tracking software is a great source for pinpointing these opportunities.
Advertisement
Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Contrarian Sales Techniques
APRIL 12, 2022
The following information can help you develop a successful sales strategy and increase your sales conversion rate. We are happy to provide you with relevant industry knowledge to build your next company or to establish a brand. It is useful for any new business to take the time to understand what a sales strategy is, why it needs to complement your marketing efforts, and how to set up successful ones.
Pharma Marketing Network
APRIL 12, 2022
Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi , who shared his insights on making modular content work and why pharma is the perfect candidate for it. The post Ep. 21: Pharma & Modular Content: A Deeper Dive appeared first on Pharma Marketing Network.
Prognos Health
APRIL 11, 2022
During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices for leveraging real-world data (RWD) to target, educate, and engage with healthcare providers (HCPs) to commercialize their drug therapies.
Referral MD
APRIL 11, 2022
Modern healthcare has made leaps and bounds over the past fifty years. Even the past decade has seen advances emerge that were once considered the realm of science fiction. Many of these breakthroughs have been the direct result of technology. Here are six technologies that have directly contributed to a revolution in healthcare delivery. In order to stay relevant, healthcare has had to embrace technology and the consumerization of healthcare. 1.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Contrarian Sales Techniques
APRIL 13, 2022
Selling Additional Products Or Services Using Suggestive Selling Or Add-On Selling Selling additional products or services to an existing customer can be achieved by certain sales techniques like suggestive selling, also known as add-on selling. This is a sales technique in which you ask a customer if they want to include an additional purchase or you recommend an upgrade for a fraction of the original price.
Star OUTiCO
APRIL 11, 2022
This month we welcome Mary Traynor to the Recruitment Team. We sat down to talk about working in the NHS as a Registered Nurse, the value of LinkedIn for candidates, and her love of trying new things. Welcome to Star OUTiCO, Mary! First, tell us a little bit about you and the areas you’ll be recruiting in for Star OUTiCO. Hi there! I’m very excited to be starting with Star OUTiCO.
BlueNovius
APRIL 11, 2022
Digitalization in the Life Sciences industry has been shy in its growth. Technology companies, however, have been fast in exploiting the potential of digital platforms. So, now is the time for Life Sciences to take the lead and pave the way for collaboration. Facilitating the collection of data, digital platforms offer Life Sciences the opportunity […].
Scott’s Directories
APRIL 15, 2022
Software as a service (Saas) is an innovation where software is accessed online through subscription. It is a software licensing and delivery method that doesn’t require software to be installed on a computer. At the moment, the SaaS market looks promising. Statistics show it has an estimated 18% annual growth rate, with about 99% of businesses adopting at least one SaaS solution.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Salesforce
APRIL 12, 2022
Virtual care has grown from an occasional phone call to a full-blown virtual operation. We now have the ability to deliver complex, trusted patient care from anywhere. Before the Covid-19 pandemic, virtual care adoption was slow going and represented less than 1% of overall health care volume. However, the past two years have proven that the need for healthcare beyond the doctor’s office is not only a “nice to have,” but a necessity.
Evolve Your Success
APRIL 12, 2022
Have you ever wanted to provide a certain therapy or treatment, but there is just no patient demand for it? Zed Williamson and Clark Wiederhold are the people hired by private practices and med-tech to capture that demand. In this episode, they join Samuel Gbadebo to share how they are helping many healthcare providers give the procedures they want to do and see the patients they want to see.
PharmaKinnex
APRIL 13, 2022
Pharma Marketing Solutions That Help Address Whitespace April 13, 2022. PharmaK. Whitespace in pharma marketing refers are areas where pharma companies don’t add a field salesforce presence in because of the lack of ROI caused by smaller population size and lower sales potential for each physician. Inside Sales – Unlimited Possibilities. Inside sales provide significant advantages over field sales in pharma marketing.
Scott’s Directories
APRIL 13, 2022
Lead generation is essential for any business to grow. This involves catching the attention span of potential customers early enough. However, the attention span of many consumers when searching for information online is pretty short. This is because of the availability of information on the Internet. Based on this, many businesses find it challenging to convert potential customers to their business.
Advertisement
When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.
World of DTC Marketing
APRIL 12, 2022
(FT.COM) The U.S. healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. We have access to the most cutting-edge treatments. We also have a system in which two-thirds of the people who declare bankruptcy do so partly because of medical costs, even after the Affordable Healthcare Act (aka Obamacare).
Expert insights. Personalized for you.
218 
Let's personalize your content