World of DTC Marketing
DECEMBER 3, 2021
LEAD-IN: Yesterday I had a long talk with someone who has been in the industry for over 25 years. She has decided to leave the pharma industry because she said, “patients have been reduced to numbers on an excel spreadsheet” and “I am tired of trying to get coworkers to see them as people with real needs.” According to my WordPress stats, I have over 100 readers a day.
New to Medical Device Sales
NOVEMBER 29, 2021
You can listen here: [link] You can watch here: [link] I have a lot of people who reach out to me who say, “I’m ready to break into medical device sales”. Some are, but majority aren’t. I say this because the majority of people don’t know what it requires. They just hear about the potential money that can be made and the lifestyle, but that’s as far as they look.
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Salesforce
DECEMBER 1, 2021
Building strong relationships is the key to successful sales. In the healthcare and life sciences industries, those relationships have traditionally developed in person. Over the past decade, however, regulations have sharply cut back on personal contact. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff.
Clarivate
DECEMBER 3, 2021
We’re proud of the powerful roles that women at Clarivate have played in addressing COVID-19. In this continuing series , we share their stories. More than half of the colleagues in the science organization at Clarivate are women. Their achievements are invaluable to our contributions to innovation and customer success, as evidenced in the roles women researchers and scientists have played in addressing COVID-19 during the past two years.
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World of DTC Marketing
DECEMBER 1, 2021
OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” This is one side effect that stands out when your target audience watches your spot along with “serious heart rhythm problems” and “new cancers have happened during treatment.” I understand that DTC marketers are in love with TV even though it’s becoming less effective.
Pharma Marketing Network
DECEMBER 2, 2021
Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuticals and Jennifer Ginest, Digital Marketing Manager of PMN discuss how digital is being used to engage and personalize the CX experience in pharma.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
LEVO Health
NOVEMBER 30, 2021
As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. To fully optimize the benefits of social media , it is crucial to stay on top of the latest trends to reach a greater number of patients. Social media trends in 2022 may look a bit different for healthcare practices, but here’s everything you need to know to stay ahead of the curve.
World of DTC Marketing
DECEMBER 2, 2021
GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Since when is consumer behavior ever scientific? According to Science Direct “participants who saw exaggerated images (in DTC ads) were more likely than those who saw no image or accurate images to overestimate efficacy.
The Marketing Advantage
NOVEMBER 30, 2021
December 1, 2021 The discovery of the Omicron variant of the coronavirus last week sent shockwaves across a number of institutions, from the stock market seeing one of its worst days this year to the introduction of new mandates and travel restrictions. The severity and impact of the Omicron variant is still being assessed, forcing biopharma companies to grapple with immense uncertainty during one of the most important planning periods of the year, including 2022 sales incentive compensation pla
Pharma Marketing Network
NOVEMBER 30, 2021
If the last two years have taught us anything, it’s that everything can change in an instant, and in order to keep moving forward we need to adapt quickly to meet the new challenges head-on. Coming in January; join the Pharma Marketing Network and industry experts for a fire-side talk on hot topics around what has changed and how to align your pharma marketing strategies accordingly.
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Storyvine
NOVEMBER 29, 2021
Problem: Ongoing trends in healthcare were already making sales rep access to HCPs challenging, but COVID has made access to HCPs nearly impossible. Moving forward, no one expects a return to open access, and pharmaceutical companies are seeking ways to pitch their products in a digital landscape. As one of our clients at a major pharma company recently said, “Virtual is here to stay,” which is why they engaged Storyvine to improve their sales via an alternative, but still personal, method of en
World of DTC Marketing
NOVEMBER 29, 2021
SUMMARY: When it comes to reaching health care professionals, there is only one choice as far as I am concerned, and that’s Medscape. Working with them has always been a pleasure, and we can always “list match” targeted physicians. Health care professionals are going digital, and if you want to reach them, the options are growing. Lately, there has been a lot of talk about Doximity, but as the data below indicates, Medscape has much more traffic.
Med Device Careers
NOVEMBER 28, 2021
In this episode, we speak with Beth Davenport, MSN, RN, CNML, and Amy Tucker, BSN, RN, CCDS of Sanger Heart & Vascular Institute in Charlotte, North Carolina, U.S. Beth serves as the Clinical Director of Virtual Care and Cardiac Device Clinics, and Amy is an Advanced Cardiac Device Nurse in their cardiac rhythm device clinic and remote monitoring center.
Pharma Marketing Network
NOVEMBER 30, 2021
Register Today. If the last two years have taught us anything, it’s that everything can change in an instant, and in order to keep moving forward we need to adapt quickly to meet the new challenges head-on. On December 9th at 12:30 PM EST, join the Pharma Marketing Network and industry experts from Novartis, Boehringer Ingelheim, Karyopharm Therapeutics and more, for a fire-side talk on hot topics around what has changed and how to align your pharma marketing strategies accordingly.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Progressive Medical
DECEMBER 1, 2021
You must be a registered user to view this information. The post Monthly Employee Portal Updates | November 2021 appeared first on Progressive Medical, Inc.
Zymewire
DECEMBER 3, 2021
Machine learning. Artificial intelligence. Predictive analytics.
Clarivate
DECEMBER 1, 2021
Clarivate experts share takeaways from the 2021 American Heart Association Scientific Sessions (AHA21) , with insights on how findings may impact patient care. As part of our Drugs to Watch series, which reviews therapies expected to have significant impact on healthcare markets, Clarivate experts have selected their top picks from the AHA21 Scientific Sessions.
Salesforce
DECEMBER 2, 2021
Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. But when the pandemic forced them to deliver care in new virtual ways, EHR systems showed their limitations. Providers needed a better way to integrate their clinical and non-clinical information to understand their patients’ needs and preferences. Without it, clinicians risk losing patients whose expectations around access and communication have risen dramatically.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
World of DTC Marketing
NOVEMBER 30, 2021
OPENING: In an era of media sensationalism, I have come to appreciate good journalism. When it comes to healthcare, my number one choice is STAT News, but I have also found the Financial Times and The Economist to be excellent sources. Below is a summary of an in-depth article from the F inacial Times on Pfizer and their COVID vaccine. It’s beyond damning; it’s a reflection of an industry that values profits above all else.
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