World of DTC Marketing
AUGUST 9, 2021
SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Doximity was flagged for having anti-vaccine information.
Medical Device Success
AUGUST 8, 2021
Reading time: 2 – 2 minutes. “If you point me at a target, I’ll get there’’ says Jeff. That includes succeeding at his first job in the life sciences as CEO of the startup, Advanced Scanners. This is a very interesting interview about a revolutionary technology and a leader with a “different” yet meaningful career. Unlike most of us, until he took this role, Jeff had no experience in MedTech.
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Integrity Solutions
AUGUST 13, 2021
Great sales team coaching takes specific knowledge and functional expertise to build a successful team. On their own, these aren’t enough to bring out the best in their sales teams and help them achieve their full performance potential. By adding Emotional and Social Intelligence to the coaching model, sales team coaches can discover amazing success.
Pharma Marketing Network
AUGUST 11, 2021
Tune in with the Pharma Marketing Network for an insightful conversation with R.J. Lewis and Diane Bartoli, VP and General Manager of epocrates, as she shares her background with eCME, how COVID-19 has been driving it’s rapid growth, the other digital channels that have come into play, the term “snackable eCME” and how we can expect eCME to trend in a post-COVID sense.
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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
World of DTC Marketing
AUGUST 13, 2021
SUMMARY: Treating Americans with diabetes now costs more than the U.S. Navy’s annual budget. And the world’s richest nation is losing this battle — even before COVID. 85 percent of people with diabetes are overweight. While not all diabetes cases are linked to weight gain, overeating and eating too much is still the main cause of type 2 diabetes.
LEVO Health
AUGUST 13, 2021
The sales process involves identifying a prospective buyer and selling them your product or service. Think of the sales process that you encounter when considering solar panels, a new roof, or other other goods or services. Though the sales process is not often associated with healthcare, there has been a shift in the medical industry to a sales-centric approach.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Pharma Marketing Network
AUGUST 13, 2021
Sunny drives the promotion of global brands for pharmaceutical, biotech and medical. device. She founded Xavier Creative House (XCH), a healthcare marketing agency that. builds BOLD and EVOCATIVE designs, pushing the edge of creativity. Sunny is the point person for positioning your brand into a “Powerhouse.” As, CEO, she leads Operations and Client Management utilizing a wealth of experience gained from her roles in communications, compliance, and sales in rapid-growth companies.
World of DTC Marketing
AUGUST 10, 2021
SUMMARY : Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying controversy about vaccines and propagating unproven cancer treatments. Therefore, health misinformation on social media urgently requires greater action from those working in public health research and practice.
Happy Living Medical Sales
AUGUST 12, 2021
As we age, different things happen to our bodies and affect our health that can affect our mobility down the line. Losing your freedom and autonomy through personal movement is not something to take lightly. While you may not yet need an arsenal of power wheelchairs to get around, even being limited to a cane, walker, or other home medical equipment can be a drag.
KBK Communications
AUGUST 12, 2021
We frequently work with healthcare companies on website updates or redesigns and are asked for recommendations related to website content management system (CMS) functionality. There are many options you can choose from including WordPress , Drupal , SquareSpace , Wix , HubSpot , Shopify , Sitecore , Joomla , Magento , and many more.that is overwhelming!
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
MedTechVets
AUGUST 8, 2021
MedTechVets is hosting their third annual Networking Event this year! After every Academy, MedTechVets hosts a virtual networking event to give their current and former Academy Graduates the opportunity to introduce themselves to our corporate sponsors and community partners, all renowned biotech, MedTech, Pharma, and Life Science companies. Their last one on May 18th was a tremendous success—and they carried this success through to their second one.
World of DTC Marketing
AUGUST 8, 2021
SUMMARY: Pharma marketing is in a funk. Somewhere over the last decade, the passionate people who believed that helping patients was the first step in excellent marketing have been replaced with people who want to know the ROI of everything. We need to hire people who have a passion for learning, exploring, and implementing great patient-centered marketing.
Clarify Health
AUGUST 12, 2021
Clarify Health is the proud recipient of Frost & Sullivan’s 2021 New Product Innovation Award. Our real-world evidence (RWE) solutions for the life sciences industry were chosen for their ability to deliver on-demand precision insights, exceptional customer experience, and greater return on investment. “Clarify’s RWE cloud platform is modernizing how life sciences organizations realize precision [.].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Veeva
AUGUST 13, 2021
Imagine what a pharma rep will look like in 10 years. Will they still be out driving all the time? Maybe they’ll just be using their phones. Or perhaps they’ll be engaging with doctors in virtual reality. While we can’t say for sure what the future will hold, we can try to make educated guesses. In a recent forum, 84% of life sciences CIOs polled agreed that field activity would continue to shift towards digital over the next two years. 1 These numbers match a growing trend amo
World of DTC Marketing
AUGUST 11, 2021
SUMMARY: DTC metrics change by product life cycle and DTC managers usually have to justify their budgets. Never report just raw numbers. You should tell a story on the value of your marketing using metrics that senior managers understand. That which you can’t measure shouldn’t be done? That’s what most DTC marketers believe because management wants concrete results.
The Marketing Advantage
AUGUST 10, 2021
August 10, 2021 The launch phase of a new product is one of the most critical components—if not the most critical component—of a product’s life cycle. The ability to maximize the new product as quickly as possible as well as ensure its endurance in the marketplace is largely contingent upon a successful product launch. One of the most important components of a successful product launch is targeting.
World of DTC Marketing
AUGUST 12, 2021
SUMMARY: Health misinformation, especially around COVID vaccines, leads to too many people deciding that the vaccine is really a way to control us. When people get violent at others who want mask mandates to protect children in school and when a whole pharma company fights for a drug that almost all medical professionals say doesn’t work, it’s time to rethink what our job really is.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
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