World of DTC Marketing
JANUARY 27, 2021
SUMMARY: Pharma has not embraced a content strategy when the number of online health seekers is climbing. A content management strategy can lead to a better brand-patient relationship and turn customers into brand ambassadors. I’m not a huge believer in content strategy for CPGs. I feel that there is so much content already out there that people don’t have the time to read it all.
Integrity Solutions
JANUARY 28, 2021
It’s important to understand what it’s really going to cost you when you lose a sales rep — and what steps you can take to minimize your turnover rates. Every sales leader can relate to that pit-in-the-stomach feeling when a star sales rep says they’re moving on. There goes the talent, the institutional knowledge, the continuity of relationships, the momentum.
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Pharma Marketing Network
JANUARY 27, 2021
2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. Some Key Discussion Topics Include: What have we learned about how to create connection within this new paradigm? Which recent innovations are poised to become the best practices that will create measurable impact in 2021? Tune in to listen to the Pharma Marketing Network and leading experts from GSK, Otsuka & Bayer as we navigate these trends and discuss what you need to know to
Rep-Lite
JANUARY 27, 2021
Rep-Lite has been recognized as the “Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020” by GHP magazine in its fifth annual Healthcare & Pharmaceutical Awards. Jan. 8, 2021, Alpharetta, GA. Rep-Lite, a noted provider of quality medical sales talent to medical companies, has been recognized as the most pioneering hybrid medical contract sales and services enterprise for the year 2020 by Global Health & Pharma (GHP) magazine, a global information-sharing platform
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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
World of DTC Marketing
JANUARY 25, 2021
SUMMARY: The LinkedIn team had a unique take on measuring ROI. “77% of marketers measure ROI within the first month of their campaign, knowingly trying to “prove ROI in a shorter amount of time than their typical sales cycle., while only 4% of marketers even measure ROI over a six-month period or longer.” So how should DTC marketers really measure ROI?
Every Ancillary
JANUARY 27, 2021
In the wake of COVID, practices are eager to get patients back into their offices. Many patients have avoided getting preventive testing done or had their visits done virtually. What can be provided virtually is limited, particularly when it comes to diagnostic testing. Equipment gives practices a reason to call up their patients and invite them back into their office.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
The Marketing Advantage
JANUARY 26, 2021
January 26, 2021 It is not uncommon to hear from sales compensation plan designers that approximately 10% to 15% of the pharma sales force should finish a plan period without having earned a bonus payout. The reasoning behind this idea is that when sales representatives do not earn bonuses, they will work harder next plan period to ensure that they do earn a bonus.
World of DTC Marketing
JANUARY 26, 2021
SUMMARY: Digital is a way of thinking; it’s not a tactic. To many going digital can mean a ton of opportunities but if you move too quickly you can lose sight of the end goal. Is your organization digital ready? It’s a question that I ask all of my clients at a time when more people are going online for health information. But let’s start at the beginning… 1ne: What’s the purpose of your product website?
Every Ancillary
JANUARY 25, 2021
The medical industry presents one of the most challenging arenas to be a successful sales rep. Selling to. highly educated buyers with limited time to spare means you must make the most of your. opportunities. There are countless books and articles that have been written with tips how to succeed in medical sales, each helpful in perfecting your game.
World of DTC Marketing
JANUARY 29, 2021
SUMMARY: The future of healthcare involves digital transformation but moving too fast in a matrix management environment can cause problems and set digital back months. Most of us know the importance of digital when to comes to healthcare. The pandemic has accelerated digital transformation, but organizations need to be careful about moving too fast without getting company influencers’ buy-in.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
World of DTC Marketing
JANUARY 28, 2021
SUMMARY: The current state of healthcare is unsustainable. Please read that again. There are too many players who are taking too much money in profits while adding little if any value. At first thought, people might be thanking pharma companies for developing COVID-19 vaccines and they would be partly right. The truth is that these companies are going to make billions of dollars.
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