Sat.Dec 05, 2020 - Fri.Dec 11, 2020

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A new normal for digital health?

World of DTC Marketing

SUMMARY : According to Harvard Business Review, “digital health solutions and technology will play a crucial role in the difficult work of optimizing processes and systems for greater efficiency, financial viability, and enhanced outcomes. While this is true digital health won’t go anywhere unless there is a renewed effort on the user experience.

Doctors 245
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Conversation with Badger Maps CEO Steve Benson on Selling During and After COVID-19

Medical Sales Guru

Steve Benson is the founder and CEO of Badger Maps, an incredible software that allows outside sales reps to work their territories with maximal efficiency. Steve’s company has access to data from over 5,000 companies – data that tells a story about how sales has changed since COVID-19 appeared in the U.S. In this special edition of the Medical Sales Guru Podcast and Medical Sales Channel, I interview Steve about changes in the sales landscape and what sales reps should be doing righ

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Trending Sources

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Episode 34 – eatNgage Enhances Webinar and Virtual Sales Call Engagement

Medical Device Success

Reading time: 2 – 3 minutes Want to more than double your webinar attendance and engagement throughout the webinar? Want more impactful virtual sales calls? For MedTech companies this is a no brainer. Reasonable cost and very effective. If a major pharma company likes the results they are getting, you will too. In this 5 th episode that is part of our demand generation series we talk to Avi Tessler, CEO of eatNgage to learn more about their online engagement platform that is all about

Sales 100
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Virtual Selling – It’s the Same, Yet Different – and Here to Stay

Integrity Solutions

By Mike Esterday for the December 2020 edition of Top Sales Magazine. My last column for Top Sales World – in the July 2020 issue – was titled Successful Selling When Your World Turns Upside Down. That piece had a warning for salespeople and customer service teams everywhere: Your jobs have changed – your customers too – and it’s time to understand selling in a new world.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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Consumers fall into three COVID-19 vaccine adoption segments

World of DTC Marketing

(Mckinsey) Much of the prevailing market research on COVID-19 vaccination frames sentiment as “likely,” “unlikely,” or “neutral.” McKinsey’s research is designed to uncover a more granular continuum of sentiments and to account for the fact that many consumers may take a “wait and see” approach to their decision about vaccination. Their research has found that consumers’ attitudes towards receiving a COVID-19 vaccine fall into three primary segments.

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What a Clinical Trial Transparency Program Is (and Why You Need One)

Pharma Marketing Network

Tune in now to listen to Darshan Talks Podcast, What a Clinical Trial Transparency Program Is (and Why You Need One). The post What a Clinical Trial Transparency Program Is (and Why You Need One) appeared first on Pharma Marketing Network.

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Best Ways To Encourage Repeat Business

Contrarian Sales Techniques

It is always easier to sell to past customers than to a brand a new one As the marketing adage goes, it is always easier to sell to past and present customers than to brand a new one, more so when you're aiming to increase sales rates in a short time. The question is how to promote repeat business in a B2C business that depends on getting people into the store.

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It’s time to bring emarketing expertise in house

World of DTC Marketing

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Pharma brands have come to rely too heavily on digital marketing agencies for a range of services, from paid media to actual website development.

Media 154
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Is Off-Label Marketing by a Pharma Company a Bad Thing?

Pharma Marketing Network

Tune in now to listen to Darshan Talks Podcast, Is Off-Label Marketing by a Pharma Company a Bad Thing? The post Is Off-Label Marketing by a Pharma Company a Bad Thing? appeared first on Pharma Marketing Network.

Pharma 49
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Ways To Increase Sales Rates In A Short Time

Contrarian Sales Techniques

Making a sale is great but transforming one time sales into a long-term, repetitive business is greater. The following information can help you develop a successful sales strategy and increase your sales. We are happy to provide you with industry knowledge to build your next home or to establish a brand. It is useful for any new business to take the time to understand what a sales strategy is (take a look at these examples ), why it needs to complement your marketing efforts, and how to set up s

Sales 52
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Biotech Showcase | January 11-15, 2021 | Digital Event

Pharma Marketing Network

REGISTER NOW! The post Biotech Showcase | January 11-15, 2021 | Digital Event appeared first on Pharma Marketing Network.

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Drug pricing increases are disgraceful

World of DTC Marketing

SUMMARY: (JAMA) The median drug wholesale list price (as defined by Average Wholesale Price) increased by 129% from 2010-2016, while median patient out-of-pocket costs increased by 53% and median insurance payments after rebates and discounts increased by 64%. Say goodbye to all the supposed goodwill. The JAMA study goes on to say “this study’s findings suggest that, after adjusting for inflation, increases in drug list prices are associated with increased patient out-of-pocket costs, wh

Insurance 181
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Understanding AI’s Full Potential in the Drug Discovery and Development Process

Pharma Marketing Network

An extensive report by eMarketer, AI In Drug Discovery and Development , discusses how AI can speed up the drug discovery and development process while eliminating costs, how startups are taking first steps at utilizing AI’s power to streamline the process of bringing a drug to market, and current barriers preventing AI from its full potential in the drug making process.

Pharma 59
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Vaccine issues already?

World of DTC Marketing

Pfizer is having supplier issues, some people who received the vaccine are reporting side effects like Bell’s Palsy. In the meantime this administration is patting itself on the back for the quick development of vaccines. There are 14 FDA inspectors to cover the whole country. To say that’s not enough would be a huge understatement especially as Pfizer tries to capitalize on their certain vaccine approval.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr