World of DTC Marketing

FEBRUARY 24, 2021

SUMMARY: In a recent study by The Harris Poll on behalf of TIME, the overwhelming majority of Americans (78%) admitted to delaying routine medical services and health care appointments due to the coronavirus pandemic. The health care industry should invest more in patient outreach, communication and education. Via The NY Times “the coronavirus pandemic has yet to end, but we are already beginning to feel the aftershocks.

Healthcare 200

Healthcare Healthcare Insurance Medical 200

Medical Device Success

FEBRUARY 21, 2021

Reading time: 3 – 5 minutes Does your operations team collaborate with sales and marketing to create a virtuous circle that is a win for the customer, the employees and sales revenue? Learn how Jeff does it. Jeff started his career in sales and made his way into MedTech operational leadership. As COO at Endologix, he and his team won the Turnaround of the Year Award from the Association for Corporate Growth.

Sales 100

Sales Medical Management Marketing 100

Rep-Lite

FEBRUARY 26, 2021

Welcome to the calm before the Covid-19 storm. The medtechs that enjoy the highest sales for their headcount tend to be those making large, expensive machines or largely genericized orthopedic implants – the types of product that tend to require relatively little in the way of R&D expenditure. But these devices are heavily used in elective procedures, and this is exactly where demand has cratered so far this year thanks to the pandemic.

Sales 52

Sales Retail Government Medical 52

Pharma Marketing Network

FEBRUARY 26, 2021

Clinical is under the microscope. As the world focuses its lens on pharma, the opportunity and pressure is there to found a new era of agile, patient-centric clinical trials. Long-standing barriers to innovation are falling, digital transformation is accelerating, and new cultures in collaboration, and patient-centricity are rapidly growing. The conversations that are re-shaping the future of clinical are happening as we speak, Reuters Events Clinical 2021 is the new meeting place for US and EU

Pharma 52

Pharma Networking Patients Medical 52

Advertisement

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

World of DTC Marketing

FEBRUARY 22, 2021

SUMMARY: One of the biggest complaints people have about their health is the lack of sleep caused by many factors, from diet and weight to chronic stress. DTC for a product that can keep people awake for nine hours is a message for potential abuse. Did I mention that they are using a flying pig in their DTC? One of the most common complaints people have is “lack of energy” Consumers have turned to energy drinks which was valued at $53.01 billion in 2018, and is expected to grow at a

Pharma 181

Pharma Doctors Side effects Prescription 181

pharmaphorum

FEBRUARY 25, 2021

The acute phase of the COVID-19 pandemic tested the UK’s capacity and capability to rapidly deliver crucial clinical research at a time of immense pressure and stress on personnel and resources. This pharmaphorum webinar, held in association with the National Institute for Health Research (NIHR), will take place on Thursday 25th February 13:00 GMT / 14:00 CET and discuss the UK’s approach to delivering research during the COVID-19 pandemic.

Recruitment 52

Recruitment 52

Pharma Marketing Network

FEBRUARY 26, 2021

As markets swell with digital content and HCPs become increasingly time-poor, your customer engagement strategy can no longer be driven by reach and frequency, but by the value added at every interaction and touchpoint. At Pharma Customer Engagement Europe (20-22 April, Virtual) leaders unite to develop hybrid field force models, measure true digital effectiveness, and optimize content to make holistic customer engagement the norm and surpass HCP needs.

Pharma 52

Pharma Medical science Medical Marketing 52

World of DTC Marketing

FEBRUARY 25, 2021

SUMMARY: Per the Times, “what if consumers could calculate the benefits and risks of taking a prescription drug as easily as they can gauge the carbohydrates and calories in an Oreo cookie?” Drug facts boxes are needed, but the FDA disagrees. According to the AMA one of the key reasons for non-adherence is that patients may be frightened of potential side effects.

Side effects 173

Side effects Prescription FDA Medical 173

Tribeca Knowledge

FEBRUARY 24, 2021

I t is probably reasonable enough by now to talk about the launch readiness landscape for medicines and vaccines as pre- and post-COVID. We can also say with some certainty that nothing will ever be the same again.

Medicine 52

Medicine Pharma 52

Infuse Medical

FEBRUARY 23, 2021

3D medical animation is how the new wave of medical marketing will render. There are a couple of reasons 3D medical animation is a great way to market to the medical industry. Most prevalently is that advances in technology are driving medical marketing’s reliance on 3d animation. These trends aren’t just reflecting in the marketing world either.

Medical 52

Medical Education Sales Marketing 52

Advertisement

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Optymyze

FEBRUARY 22, 2021

If a sales organization creates a great incentive compensation plan, but the sales team fails to execute it efficiently, is it still great? Companies often go through an entire process.

Sales 52

Sales 52

World of DTC Marketing

FEBRUARY 23, 2021

SUMMARY: Pharma’s reputation got a bump the latest Harris Poll survey shows but behind the numbers is more of a reality. Overall, about 16% of Americans had a negative or more negative view of pharma in mid-May, which was again on par with April sentiment. The only reason given by a majority (53%) was the criticism that pharma is not making drug treatments more affordable during this time of crisis.

Pharma 164

Pharma Side effects Media Insurance 164

Pharma Marketing Network

FEBRUARY 26, 2021

Look around – what do you see? Empowered patients, remote monitoring and care, platform technologies, personalized and preventative health, AI, machine learning and advanced analytics, virtual engagement, decentralized trials, telehealth, cell and gene therapy commercialization… the list goes on. Pharma is undergoing a period of unrivaled change.

Pharma 40

Pharma Healthcare Healthcare Networking 40

Optymyze

FEBRUARY 25, 2021

This is part 2 of the 3-part “Failure Series” of blogs. In part 1, we took a deep dive into three common reasons why IT implementations fail.

52

52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition