World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. A vibrant 83-year-old man hurt his back while gardening. His neurologist diagnosed the problem as a disk issue that could be fixed with surgery.

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Dominic Tyer

MAY 31, 2022

Chief digital and technology officer Lidia Fonseca gives a fascinating insight into how the pharmaceutical companies has been transforming itself

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Medical Device Success

JUNE 3, 2022

Reading time: 2 – 3 minutes. Hello everyone, In this post: Future podcasts. Observations on three recent face-to-face events that I attended. And….thank you!!! For about 3 weeks there will be no podcast. I am traveling for business and fun. However, there is much to podcast about. When I return…. At least three more podcasts on Value-Based Cared.

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Healthcare Success

MAY 31, 2022

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . It is well-established that longer patient wait times negatively impact patient satisfaction , specifically regarding patient confidence (in the provider) and perceived quality of care.

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. According to Google search statistics, “health” and “wellness” topics are among the top searches.

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MedReps

MAY 31, 2022

Interviewing for a new medical sales representative job is always exciting. If you’re getting ready for an interview, you’re most likely looking forward to impressing the interviewers with your skills and knowledge. At the same time, you need to pay attention to their responses to your questions and keep an eye out for any potential red flags.

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Medico Reach

JUNE 2, 2022

If you’re a dentist or you run a dental clinic, you’ll need a steady supply of dental equipment from a top dental manufacturer. Having high-quality dental supplies is important to cater to your needs. Here are the finest vendors from the list of dental equipment manufacturers in the USA. We know how important it is to find the right vendor for your practice.

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Medical Sales Authority

JUNE 3, 2022

A medical device associate sales representative job is one of the best ways to get started in the industry. It is a feasible and reproducible route to breaking into the profession at a young age. Associate sales roles are for those with limited outside sales experience. An ideal candidate may have a couple of years of outside B2B sales experience. Related: How Do I Get Into Medical Device Sales With No Experience?

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MedReps

JUNE 1, 2022

Even the best medical sales reps sometimes end up in a sales slump. Going for weeks on end without making a sale can make you feel defeated, especially if you were counting on that end-of-quarter bonus that you’ll only get for exceeding your sales quota. 8 Steps to Get Over a Slump in Sales. Thankfully, there are several steps you can take to get out of that dreaded slump.

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Cesare Ferrari

JUNE 3, 2022

Welcome back!!! If you have read my previous post , by now, you should have clear ideas about what a qualified sales lead is and the different tools available for sales lead qualification. In this second part, I will describe sales lead qualification (using BANT as a framework), and the sales rep’s activities to qualify or disqualify the leads.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

eMediWrite

JUNE 2, 2022

Know your buyer’s journey. The steps your audience takes on their way from prospect to becoming a paying client are referred to as the buyer’s journey. Knowing how your audience interacts with your marketing allows you to better determine where to put your goals and budget to better reach your customers. While defining your buyer’s journey, consider the following: How do most of your leads and customers learn about your products?

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Referral MD

JUNE 1, 2022

Photo by Emma Simpson on Unsplash Patients want quick and timely solutions. And they may choose a service that offers essential treatments and looks into their behavioral health. Effective primary care is all about providing ease and convenience to the patient. It helps them achieve better health more efficiently. You can think about integrating behavioral health with primary care.

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Healthcare Healthcare Doctors Patients 52

Rep-Lite

JUNE 1, 2022

Companies may recruit regular and contracted employees to cover their labor needs for sales jobs and many other positions. It is critical to grasp the definition and role of contract workers to choose the best kind of professional help for your needs. You can make informed judgments about your team and ensure that all employed sales representatives and other positions receive the perks they are entitled to after you are familiar with the particular elements of contract staff.

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Medical Sales Authority

MAY 31, 2022

Our readers frequently ask about the ideal medical device sales personality. There is not an optimal personality. Many different types of people find ways to be successful in medical sales. It comes down to leveraging your strengths and developing your weaknesses. If you are a good listener use this to your advantage, if you are tough negotiator than lean into this.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Penrod

JUNE 1, 2022

The post Improving Patient Service Experiences with Better Platforms (and the Kano Model) appeared first on Penrod.

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Patients 52

Progressive Medical

JUNE 1, 2022

You must be a registered user to view this information. The post Monthly Employee Portal Updates | May 2022 appeared first on Progressive Medical, Inc.

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Medical 40

World of DTC Marketing

JUNE 3, 2022

The continued emphasis on digital health is overrated but digital health will become an integral part of total patient care. To become a vital part of patient care, digital health providers need to provide the medical community with studies that show their value to patient outcomes. The rapid advancement in the digital healthcare field brings many advantages and a few problems that shouldn’t be ignored.

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Salesforce

MAY 31, 2022

The more consumers trust in the healthcare organizations they interact with, the more likely they are to use their services. That’s what findings from Salesforce’s latest Connected Health Consumer Report indicate. But why is trust so important in the first place? When patients use healthcare services more often, it means providers have more opportunities to encourage better behaviors that will improve their health.

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Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

FDA

Impetus Digital

JUNE 1, 2022

Leveraging Impetus Digital’s best-in-class synchronous (real-time) and asynchronous (over-time, anytime) tools, our client facilitated a virtual ambassador program with three oncologist key opinion leaders (KOLs) from South Korea. The client’s main objectives were to: Engage oncologist KOLs from across South Korea as faculty (“Ambassadors”) to attend an upcoming international medical conference and summarize key abstracts that would be of special interest to Korean health care providers.

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