Sat.Apr 16, 2022 - Fri.Apr 22, 2022

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DTC marketers addicted to TV

World of DTC Marketing

TV creates awareness quickly when you have a big audience, but TV is a waste of money when your audience is small. I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. Tepezza has been running many ads on TV, but it’s a waste of money. The money could have been better spent to learn all they can about their audience and take the message to where they are, either in print or online.

Marketing 227
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Ukraine: Innovation, technology and cutting-edge research

Clarivate

Ukraine has a rich history when it comes to scientific innovation, from physics to life sciences, chemistry and engineering. In this blog, part of a new series highlighting the contributions from Ukraine to global research, we analyze the growth and diversity of subject areas in Ukraine. We also look at Ukraine’s contribution to global Research Fronts , which form when clusters of Highly Cited Papers are frequently cited together.

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How Can You Improve Referral Management at Your Practice?

Referral MD

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. Referral management isn’t a new idea. Specialists have been aware of their primary care referral pipeline and we’ve been talking about how to manage it for at least a decade.

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How To Increase Customer Centricity In A Medical Device Organization And Increase Profitability

Cesare Ferrari

This post is the third about customer centricity. I’ve already introduced the topic here and analyzed the issues and challenges here – you may want to refer to them shortly. In this article, I’ll explore the critical steps necessary to become a customer-centric organization or at least to increase customer centricity. I’ll also answer the question; “how to increase customer centricity.” I acknowledge that the plan and changes necessary for achieving customer c

Medical 52
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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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HCPs sound off on pharma marketing

World of DTC Marketing

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Attitudes are indeed changing, but one need remains clear: access to data obtained during clinical and ongoing trials. We’ve all heard that digital is the way to reach HCPs, and we found out that’s still mostly true, but not all digital tactics are created equal.

Marketing 218
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Medical Sales Representative Salary In Malaysia

Contrarian Sales Techniques

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them. They meet with health professionals to describe the safety, efficacy and access of the product, as well as the potential benefits and risks of each product.

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Enhancing the CPD experience for HCPs with a new e-learning app

Graphite Digital

Enhancing the CPD experience for HCPs with a new e-learning app. abreakwell. Thu, 04/21/2022 - 09:29. UX and UI Design. User Research. Innovation Workshop. Client. Outcomes. 100% of users liked the solution and would use it for their CPD requirements. They felt it was a unique concept that considered their needs and offered varied, engaging content.

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DTC Marketing strategy must be fluid

World of DTC Marketing

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. There are three essential elements of any good marketing plan: brand objective, Strategy, and tactics.

Marketing 192
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Medical Sales Representative Interview Questions And Answers

Contrarian Sales Techniques

Let’s assume you’ve secured an interview for a medical sales representative position. You’re now left wondering what kind of questions the interviewer is going to ask , and more so how are you going to answer them. You are going to pull this off, and how I know that? Keep reading. My almost two decades of experience being in and out of pharmaceutical industry tells me that you’re going to be asked only two types of interview questions: Key Background Review questions Behavioral questions And you

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The analytics fueling the fast-growing Medicare Advantage plans

Clarify Health

Medicare programs have skyrocketed in importance as the U.S. population has steadily aged. As millions of Americans face the choice of Original Medicare or Medicare Advantage each year, enrollment in Medicare Advantage plans is accelerating at record rates. Medicare Advantage enrollment grew by 9.6% in 2021, while Original Medicare enrollment fell by 2.6%.

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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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4 Ways to Enhance Organization in Your Field

Verb

Do your distributors have the support they need to run their businesses effectively? According to Mobile Technology Project, using the correct organizational tools can improve time management by up to 38%. Direct sales is no different—utilizing direct sales tools that feature organizational software is an easy way to help your customers drive sales and connect with customers.

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Specialist UX Research Agency for Pharma & Health

Graphite Digital

Specialist UX Research Agency for Pharma & Health. abreakwell. Wed, 04/20/2022 - 09:12. A specialist UX research agency for digital pharma and healthcare. Helping you to deepen audience understanding through user research in order to create digital products and services that resonate and improve engagement. Enhance your digital healthcare and pharma products with expert UX research.

Pharma 52
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Medical Sales Representative Job Description

Contrarian Sales Techniques

In this article, I’ll give you a brief overview of the job description of medical representatives (also known as MR or MSR or Medical Rep) in retail and their responsibilities. The job description of a medical field representative can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a sales organization in which medical representatives can work for customers or dealers with whom they connect.

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The analytics fueling the fast-growing Medicare Advantage plans

Clarify Health

Medicare programs have skyrocketed in importance as the U.S. population has steadily aged. As millions of Americans face the choice of Original Medicare or Medicare Advantage each year, enrollment in Medicare Advantage plans is accelerating at record rates. Medicare Advantage enrollment grew by 9.6% in 2021, while Original Medicare enrollment fell by 2.6%.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Scott Burrows, Pharmaceutical Sales Speaker

Scott Burrows

There are Bigger Obstacles than Price When I deliver pharma keynote presentations to sales reps, I sometimes point out that there are much bigger sales obstacles than overcoming objections to price. My comment may be met with disbelief and denial.

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Pharma companies on LinkedIn: How to take advantage of this social network

BlueNovius

There’s no escaping the fact that many pharma companies will have to move towards digital platforms. The options from which to choose are varied, yet there is one “golden goose” still to be explored by most. We are talking (of course) about LinkedIn. LinkedIn is known as the world’s largest professional network with a group […].

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Medical Sales Representative Job Scope

Contrarian Sales Techniques

Here’s a brief overview of the job scope of a medical sales representative (also known as MR or MSR or Medical Rep) and their job description. The job of a medical field representative can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical rep can work with customers or suppliers with whom they connect.

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What's The Value Of A CRM-Powered Sales and Marketing Team?

KBK Communications

When I was selling early in my career, sales and marketing operated in isolation. Being a sales rep meant a daily ritual of prospecting, meetings, and closing sales. Along the way, if I needed a comparison guide, a step by step guide, a leave behind product piece, a cost calculator, etc., marketing was my go to. Marketing ran the booth at trade shows and we grabbed our leads before they left to go back to the office where we knew we wouldn’t see them again.

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Look Who’s Talking! Catch Up on Expert Opinions 

Eversana Intouch

It’s been a busy start to 2022, hasn’t it? In case you missed anything (or in case you were won over by the 80s movie reference in our headline… who doesn’t love a wisecracking baby voiced by Bruce Willis?) we’ve rounded up what our experts have been explaining for you lately, so you can catch up here. Hank Greene, Associate Director, Content Strategy explained why the best marketing surprises, not just informs , and why listening makes all the difference (and how you might be doing it wrong).

Media 52
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Success Guidelines For Pharma Contract Inside Sales Forces

PharmaKinnex

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. PharmaK. Inside sales teams supply services, such as research, digital marketing, direct mail campaigns, electronic medical record marketing & advertising, etc. The benefits of which provide pharma companies with flexibility and scalability. Inside Sales vs Outside Sales, What is the Difference?

Sales 52
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Medical Sales Representative Resume

Contrarian Sales Techniques

Medical Sales Representative Resume Example I've been using this resume template for many years, and the result so far, has been very convincing. I do believe that what your put inside is more important that the looks of the resume itself but I can't guarantee that you'll get the same result like I did. Perhaps, my situation is different because I usually have a face to face conversation with my future employer or its representative and seldom I use this resume in a 'cold call' fashion.

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Labor shortage slowing down MLR review processes?

Vodori

Virtually no business has gone untouched by labor shakeups in the past two years. At the start of the pandemic, teams comfortable working together in office environments suddenly found themselves Zooming from their living rooms whether they wanted to or not. Since then, the Great Resignation has kicked in, leaving employers in a lurch. . The pandemic has also thrust life sciences onto the global center stage.

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Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

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Fireside chat with Mercer on driving higher-value provider networks

Clarify Health

Todd Gottula , President of Clarify Health, recently sat with Nick Schram, Principal, Mercer, to talk about how Mercer is leveraging health analytics to transform their employer benefit design process, increase transparency, and build higher-value provider networks. Mercer has completely shifted the benefit design model — they’re leveraging Clarify’s advanced analytics to evaluate and deploy higher-quality networks for their clients, which has reduced costs, improved quality, and enhanced patie

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Advertising In The Med-Tech Industry With Zed Williamson & Clark Wiederhold

Evolve Your Success

When it comes to med-tech advertising, the company that today’s guests represent is ahead of the competition. There are times when patients don’t come into practice from their providers. This can happen for many reasons but this company finds a way to fix it, no matter the specialty. Join Samuel Gbadebo as he talks to Zed Williamson and Clark Wiederhold on the second episode of this two-part interview.

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How I Sell Bank Products To Customer

Contrarian Sales Techniques

One of the most significant barriers to be successful in selling bank products to customer is focusing more on yourself, as the salesperson, than to the customer in front of you. Sales are mostly about human interaction and building relationships but too often, salespeople just follow their natural instinct and believe that sales are all about convincing the buyers on how great their product or service is.

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The Role of Google, Facebook, and Yelp Reviews in the Era of Healthcare Consumerism

Healthcare Success

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they’re here to stay. . More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location.

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Deliver Fast, Flexible Clinical Trial Insights with Spotfire

Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.

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Fireside chat with Mercer on driving higher-value provider networks

Clarify Health

[link] Todd Gottula, President of Clarify Health, recently sat with Nick Schram, Principal, Mercer, to talk about how Mercer is leveraging health analytics to transform their employer benefit design process, increase transparency, and build higher-value provider networks. Mercer has completely shifted the benefit design model — they’re leveraging Clarify’s advanced analytics to evaluate and deploy [.].

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A Guide to Sales Forecasting

Map My Customers

The ability to accurately predict your earnings, revenue, unit volume and other important metrics is critical. This understanding is known as sales forecasting. A strong sales forecast is a mix of qualitative and quantitative information that comes together so we can make decisions about the supply chain, employee head count, budgets and other important strategic initiatives.

Sales 52
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The Challenge of Growing Pharma Sales

Quantified

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives. For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their

Sales 52
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The Role of Google, Facebook, and Yelp Reviews in the Era of Healthcare Consumerism

Healthcare Success

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they're here to stay. . More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.