World of DTC Marketing
JUNE 6, 2022
Medicare Advantage plans are endangering the lives of older adults and people with disabilities. The HHS Office of the Inspector General (OIG), which works to fight waste, fraud, and abuse, recently issued a devastating report showing that these corporate health plans, which contract with the government to deliver Medicare benefits, are denying large amounts of care inappropriately. .
Pharmaceutical Commerce
JUNE 10, 2022
Proper control of type 1 and 2 diabetes can greatly reduce the personal impact and economic burden of this pervasive public health condition. To that end, stakeholders are exploring many parallel routes to help individuals and society maintain the upper hand, as the toll of diabetes continues to skyrocket.
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Verb
JUNE 8, 2022
Livestream shopping is quickly becoming the new way to shop online. It first gained popularity in China, and this year, livestream shopping is predicted to become a $480 billion industry there (Forbes). The United States is a few years behind the livestream shopping trend in China, but it is quickly gaining traction as popular social sites have started accumulating more livestream sellers.
Scott Burrows
JUNE 7, 2022
Resilience: More than just a word to Florida Florida is thriving! As a Florida motivational resilience speaker, I have to tell you how proud I was of my home state after reading this recent special report from the Florida Department of Financial Services.
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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
Impetus Digital
JUNE 9, 2022
Leveraging a combination of Impetus Digital’s best-in-class synchronous (real-time) virtual tools and our new asynchronous (over-time, anytime) Community Board and Resource Center offerings, we worked closely with our client–a Medical Education team from a large pharmaceutical company based in Europe–to produce a 4-part Learning Program for dermatologists, rheumatologists, and primary care providers (PCPs) on updates in scleroderma management.
Salesforce
JUNE 10, 2022
Without customer trust, what do you have? Loyalty, reputation, and revenue are all built on it. However, only 23% of consumers say they completely trust the health industry. That’s a big gap, but it’s also a big opportunity. For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clear Pivot
JUNE 7, 2022
Ethoca estimates that payment failures account for $145.9 billion in sales lost globally every year. So why don’t more businesses focus on it as part of their win-back campaigns?
Pharmaceutical Commerce
JUNE 10, 2022
A conversation with EY life sciences leaders Jim Welch and Jay Welsh.
Legacy MEDSearch
JUNE 10, 2022
“The only one managing your career is you!”. You’ve probably heard this advice many times from multiple sources. However, these well-meaning advisors may have neglected to tell you that managing your career is hard! You spent the formative years of your life and education following a prescribed plan with a mapped-out path to success. However, as soon as you accept your first job, there’s no one direction to go in.
Vodori
JUNE 8, 2022
Giving productive feedback to your promotional review committee is paramount to making your MLR review process efficient and effective. Sharing productive feedback saves time, resources, and streamlines your entire process–which in turn makes it easier for you to get your content to market faster. Our decades of working within life sciences on the promotional review process has revealed several best practices for promoting great collaboration within the promotional review committee and improving
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Clear Pivot
JUNE 6, 2022
There are few industries as impactful as medical devices. Because these products can define an individual's quality of life, people need to understand why they can trust your product to perform better than the rest. That means that a bare-bones marketing plan will not suffice. Medical device manufacturers need well-crafted, highly-effective marketing plans to convey trust and authority to their target audience.
Scott’s Directories
JUNE 9, 2022
A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. They might also have a lot of questions when it comes to buying a product since healthcare products are no small investments. Healthcare lead generation and selling are more than just finding a list of doctors in BC and calling them.
Medical Sales Authority
JUNE 9, 2022
The team at Medical Sales Authority has put together a list of fourteen ways medical device sales reps spend their days. All industry reps will be able to relate to this list regardless of their company or product. Some of these activities bring dread and resentment. Others are the best part of the job. Read on to learn about the day in the life of a medical device sales rep.
MedTechVets
JUNE 9, 2022
JUNE 9 – On May 24th, MedTechVets held its Spring Networking Conference to mark the end of another successful Academy. This year, we were joined by 46 individuals, all with the same goal–building a bridge to help military veterans successfully transition to meaningful civilian careers. . “ Everyone brings an interesting story and perspective of their company.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Impetus Digital
JUNE 9, 2022
Jón Ingi Bergsteinsson , Co-founder & CCO at SMART-TRIAL , sat down with Natalie Yeadon in this Fireside Chat. Among other things, they dived into the barriers to, and benefits of, digitalization of clinical operations and trials in the MedTech industry. Jón also shared his insights into how the shift in regulatory focus on clinical data in Europe and the fact that global healthcare customers are putting more focus on value-based care have impacted the need for clinical evidence for MedTech
Vodori
JUNE 9, 2022
Giving productive feedback to your promotional review committee is paramount to making your MLR review process efficient and effective. Sharing productive feedback saves time, resources, and streamlines your entire process–which in turn makes it easier for you to get your content to market faster. Our decades of working within life sciences on the promotional review process has revealed several best practices for promoting great collaboration within the promotional review committee and improving
Rep-Lite
JUNE 7, 2022
The labor market is under persistent pressure, with many job opportunities, new hires, and individuals departing simultaneously, which is suitable for job seekers but challenging for hiring managers. According to a recent survey conducted by the United States Bureau of Labor Statistics , as of April 2022, there are still 11.4 million vacant positions in the US.
Spotio
JUNE 6, 2022
Door to door solar sales is quite popular amongst solar sales professionals. Why? Because it works—as long as they implement the strategy effectively, of course. In this article, we’ll give you a 10-step process you can use to boost door to door solar sales for your company. By the end, you’ll know exactly who to approach and how to approach them.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Impetus Digital
JUNE 8, 2022
This is a guest article and does not necessarily reflect the views and values of Impetus Digital. As modern society continues to progress, so does the medical field. One of the most significant and rapidly-growing sectors of modern medicine is biotechnology. This relatively new science involves the use of technology to manipulate genes and proteins in order to treat or prevent diseases.
Medical Sales Authority
JUNE 6, 2022
We get a lot of questions about compensation. People thinking about getting into the industry want to know much money they can make. In this article we have compiled a list of the most insightful medical device sales rep salary videos on YouTube. Can You Make 300k In Medical Sales? Yes, it is feasible to make 300k in medical sales. This is not typical or average by any means.
eMediWrite
JUNE 6, 2022
Introduction. The global pandemic has raised everyone’s awareness of the importance of healthcare. During the rush to develop COVID-19 vaccines, an unexpected thing happened: The public view of the pharmaceutical industry improved – and pharmaceutical companies themselves began to become more well-known. Until businesses had their coronavirus vaccines licensed, the names of the companies behind the treatments were rarely known.
Eversana Intouch
JUNE 6, 2022
What do HGTV, hospice and palliative care, and Rx marketing all have in common? Well, me, for starters… but there’s so much more! Let me explain. My name is Nicole McCann-Davis, and I’m a Director of Strategic Planning. Throughout my career, I’ve had the privilege of supporting some really amazing organizations: television production for HGTV; communications for McDonald’s Corporation; communications and health equity and access lead for the multinational Accentcare (formerly known as Seas
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When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.
Impetus Digital
JUNE 7, 2022
Omri Shor , Co-founder & CEO of Medisafe , sat down with me for an in-depth discussion around the role of digital therapeutics in advancing and supporting the patient journey. Among many other things, we explored how new digital health tools are driving deeper engagement for patients and why personalization of the patient journey is essential (and how to achieve it).
Pharmaceutical Commerce
JUNE 10, 2022
Pharma supply chain management will be one of the earliest beneficiaries of the Fourth Industrial Revolution, and the potential of ‘networks of networks’.
MedReps
JUNE 6, 2022
So, you’re about to pitch your product. To be fair, there’s no one right way to sell, but there are plenty of wrong ones. Use the following do’s and don’ts to walk yourself through your entire pitch and beyond. The Do’s and Don’ts of Pitching. To start out, face-to-face time with physicians is a scarce resource these days, so before you go running into your next office, it pays to plan things out.
Pharma Marketing Network
JUNE 7, 2022
Upcoming Informa Connect Events: Hub and Specialty Pharmacy Models East – June 28-30, 2022. PAP – Patient Assistance & Access Programs – June 28-30, 2022. Transparency, Aggregate Spend & HCP Engagement – August 9-11, 2022. IDN & Bio/Pharma Partnering Summit – August 16-17, 2022. 18th Annual Pharma Forum – September 11-14, 2022.
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Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.
Impetus Digital
JUNE 7, 2022
Following Natalie Yeadon ‘s recent feature in EMG GOLD’s Getting into gamification article, she joins Jade Williams on the EMG GOLD Podcast to further dive into gamification in Healthcare. Among many other applications, they discuss how it can enhance remote workplaces and company culture, the steps pharma companies can take to implement gamification into their practices, and the potential to use this tool throughout the healthcare system.
Pharmaceutical Commerce
JUNE 10, 2022
The packaging and shipping of dangerous goods (DG) adds further challenges. to the distribution pressures brought about by the pandemic.
Spotio
JUNE 6, 2022
The buyer’s journey has changed. With the internet at our fingertips, consumer’s have the ability to research and compare solutions like no generation before. They also have access to mountains of user generated content like peer reviews – which are trusted nearly as much as referrals. More empowered buyers has resulted in longer sales cycles.
Healthcare Success
JUNE 6, 2022
If you’re in business, you have competitors. . Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. .
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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