Sat.Dec 12, 2020 - Fri.Dec 18, 2020

article thumbnail

Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. While 5% may not sound like much, consider that 8.5 billion doctor’s visits, worth a total of approximately US$500 billion. The most time-consuming task is to make an appointment with your doctor just to ask for a new Rx or an Rx renewal.

Doctors 309
article thumbnail

Episode 35 – CRM 1 – Critical Elements to a Productive Foundation

Medical Device Success

Reading time: 2 – 3 minutes For MedTech sales to succeed in this new environment, you need Demand Generation. For Demand Generation to succeed, you need a well implemented and accepted CRM system. Only 45% of organizations use CRM for its intended purpose. Less than 40% of businesses have a CRM adoption rate over 90%. Because these statistics include large B2C companies, I suspect the adoption rate in small to medium sized MedTech companies is worse.

CRM 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Link Between Coaching Skills For Sales Leaders and Sales Coaching Maturity

Integrity Solutions

Effective sales coaching yields results, and sales leaders intuitively seem to understand this. So where’s the disconnect? Why isn’t everyone putting their energy and attention behind something they know will deliver results? You don’t have to look far to find another article or blog post talking about the importance of coaching in the workplace. Productivity, retention, engagement, adaptability and performance are just a few of the benefits coaching has been shown to deliver.

Sales 97
article thumbnail

Pharma commercial leaders talk about decoding patient journeys

Clarify Health

This month, Clarify Health hosted a webinar with Reuters Events Pharma to discuss decoding patient journeys for commercial impact. It included an all-star panel of speakers from Clarify, Eli Lilly, and Boehringer Ingelheim, and it was moderated by Reuters. Attendees were primarily from pharmaceutical and biotechnology companies, working in the commercial organization.

article thumbnail

Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

article thumbnail

American healthcare is unsustainable

World of DTC Marketing

SUMMARY: (Axios) The U.S. spent $3.8 trillion on health care last year, accounting for about 18% of the entire American economy, according to new federal data. The U.S. has by far the most expensive health care system in the world, and every year it eats up a little more — from the federal government, states, employers, and individuals. This is unsustainable.

article thumbnail

NextGen Pharma Content | March 23-24, 2021 | Virtual Summit

Pharma Marketing Network

The 2021 NextGen Pharma Content , taking place on March 23-24 , will bring together content creators, marketers, and communications/PR practitioners to learn how to build trust and earn loyalty with customers to achieve a positive emotional connection with your brand. Don’t miss out on gaining unique insights from these experts, as well as the many opportunities to network with your peers and stakeholders working on content.

Pharma 52

More Trending

article thumbnail

Pharma commercial leaders talk about decoding patient journeys

Clarify Health

This month, Clarify Health hosted a webinar with Reuters Events Pharma to discuss decoding patient journeys for commercial impact. It included an all-star panel of speakers from Clarify, Eli Lilly, and Boehringer Ingelheim, and it was moderated by Reuters. Attendees were primarily from pharmaceutical and biotechnology companies, working in the commercial organization.

Pharma 52
article thumbnail

Virtual ad boards

World of DTC Marketing

Pharma has adapted virtual ad boards which is essential for impact marketing. I’ve noticed, however, that some best practices for ad boards seem to be slipping. Here is a checklist. 1ne: “Let’s have an ad board.” The first question you need to ask is whether you really need an ad board. Ad boards should not be used to tell something you already know. 2wo : What’s our objective?

article thumbnail

How to Set Territory Goals in COVID-19 Recovery

The Marketing Advantage

December 15, 2020 Imagining how COVID-19 cases will spike after the holidays presents an ongoing challenge in creating post COVID-19 sales compensation goals. Yet even though setting goals for the first quarter of next year will still be challenging, it will be easier than it was at the start of COVID-19. At The Marketing Advantage, with our many years of sales incentive compensation experience, we are approaching goal setting differently depending on the product and the impact of COVID-19 on sa

Sales 52
article thumbnail

Highlights from Reuters Events, Pharma Awards USA 2020

Pharma Marketing Network

Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. With access to over 60 of the industry’s shining case studies, the 2020 USA Pharma Awards held its virtual ceremony on December 8-9, 2020. Throughout the ceremony, finalists presented their learnings around patient experience & services, novel collaborations, customer experience, education & awareness, analytics, and more.

Pharma 52
article thumbnail

How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

article thumbnail

Executive Insight: Technology and Strategy for Improving Referral Alignment

Clarify Health

On December 3, 2020, Paul Deeringer , SVP Strategy & Emerging Business at John Muir Health (JMH), and Manisha Shetty Gulat i , Clarify Health, led a boardroom discussion about the technology and strategy necessary to improve healthcare referral alignment. The boardroom was hosted by the Healthcare Executive Forum and brought together executives from hospitals and health systems across the US.

article thumbnail

Common sense approach to the pharma industry

World of DTC Marketing

SUMMARY: The “goodwill” that many believe was gained from the development of a Covid-19 may be more of a wish than a reality. Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines.

Pharma 155
article thumbnail

21 Tips to Grow Medical Sales in 2021

Every Ancillary

Many industries have undergone a rapid revolution during 2020, especially healthcare. The coronavirus pandemic has accelerated certain trends for how medical practices make purchasing decisions. Multiple surveys have shown that roughly half of physicians no longer do in-person visits with sales reps…and that is before the pandemic! It is safe to assume that many of the remaining half have instituted protocols to limit in-person visits, making it more difficult for sales professionals accustomed

article thumbnail

Executive Insight: Technology and Strategy for Improving Referral Alignment

Clarify Health

On December 3, 2020, Paul Deeringer, SVP Strategy & Emerging Business at John Muir Health (JMH), and Manisha Shetty Gulati, Clarify Health, led a boardroom discussion about the technology and strategy necessary to improve healthcare referral alignment. The boardroom was hosted by the Healthcare Executive Forum and brought together executives from hospitals and health systems [.].

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Has Trump damaged the FDA beyond repair?

World of DTC Marketing

I’ve been keeping an eye on polls asking people if they’re going to get a COVID-19 vaccine. Some polls say the majority are going to get vaccinated, but others say the majority of those polled are not going to get vaccinated. It all comes down to trust in the FDA, which has been damaged severely by an anti-science failed leader. My local paper, here in Florida, posted a Facebook poll asking people if they will get vaccinated against COVID-19.

FDA 271