World of DTC Marketing

SEPTEMBER 24, 2020

WHAT”S HAPPENING? As more and more pharma companies merge and the industry consolidates good jobs are going to shrink, Unfortunately, what I’m hearing and seeing is that the industry is passing on older candidates with experience in favor of younger candidates who may be perceived as more technology literate. Kathy was someone who impressed me from the first time I met her.

Pharma 143

Pharma Specialization Government Management 143

Integrity Solutions

SEPTEMBER 22, 2020

by Mike Esterday. There are three factors that play a pivotal role in healthcare sales reps’ ability to adjust to this virtual selling environment and deliver value that results in more appointments and more closed deals. Between the virtual selling environment and the added pressure to fill unanticipated revenue gaps this year, even the most successful healthcare sales reps may be feeling a bit thrown off their games right now.

Healthcare Sales 94

Healthcare Sales Sales Healthcare Healthcare 94

Silver Line CRM

SEPTEMBER 24, 2020

Reading time: 4 minutes A patient support network isn’t made up of just doctors or nurses. Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. VMS BioMarketing strives to make real, personal connections that help patients engage in their treatment regimen.

Education 52

Education Healthcare Healthcare CRM 52

MedTechVets

SEPTEMBER 23, 2020

If you’re interested in pursuing a career in Biotech, you’re in luck. This field will continue to increase in demand this coming decade. Medical diagnostic testing advances almost every year. Soon after it advances, so does the need for technicians to operate sophisticated equipment and innovators to design better tests. Interest in diagnosing, treating, and preventing widespread diseases has shot up since COVID-19.

Sales Management 52

Sales Management Medical Engineering Management 52

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Source Explorer

SEPTEMBER 23, 2020

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World of DTC Marketing

SEPTEMBER 21, 2020

WHAT THE? According to a Harris Poll, only 73% of Americans said they saw the CDC as somewhat or very trustworthy and 72% said they saw the FDA as highly trusted. The politicization of the FDA is also having an effect on prescription drugs. DTC now, more than ever, needs to be more transparent but will DTC marketers listen to patients? In the first week of July, we started online research with the objective to gauge if there is a shifting attitude towards DTC ads because of the issues with the F

FDA 289

FDA Side effects Prescription Patients 289

World of DTC Marketing

SEPTEMBER 22, 2020

WHY? Under no circumstances can ANY pharma company allow this administration to fastback a COVID vaccine for political purposes. To do so would derail our drug safety and lead to patients and HCP’s to question all prescription drug data. Pharma has to fight with everything in their arsenal. The news this week on healthcare has been dismal and Americans are going to suffer.

Food and Drug Administration 181

Food and Drug Administration Pharma Insurance Food 181