World of DTC Marketing

AUGUST 26, 2021

SUMMARY : Via Marci Hamilton is a professor at the University of Pennsylvania “the Constitution is not a suicide pact guaranteeing a right to harm others. The government has latitude to protect citizens from deadly conditions, especially when the science supporting vaccination is so clear” Prof Hamilton goes on to say, “One frequently heard pushback against vaccine mandates is that there is a “constitutional right” to choose whether to be vaccinated or not for adult

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Government Insurance Media Safety 222

Authentic Influence Group

AUGUST 26, 2021

I enjoyed being on Spaugh Dameron Tenny's podcast, the Prosperous Doc®! This was such a unique topic to cover. A quick preview of what we discussed. “If the physician walks in and really takes a moment to look at the patient, make some eye contact, be open, also be front-facing … that's going to make a big difference in opening up that trust.” We also discuss how this trust is vital to the physician’s practice as it encourages patients to be more open and communicative about their current health

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Medical Device Success

AUGUST 22, 2021

Reading time: 2 – 2 minutes. “68% of vaccinated patients were unwilling to wear a mask and started arguments with staff”. This is one of the data points I share from a survey that has taken place throughout the past year for a particular specialty. This survey gives a unique look into the minds of these doctors and their practices. And, it has implications for MedTech sales and marketing for the remainder of 2021 and beyond.

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Zymewire

AUGUST 27, 2021

Recently, Zymewire’s Scott Ballenger had an opportunity to sit down with Stefanie Kuhner , an executive in the procurement department from Bristol Myers Squibb. Their discussion focused on how executives at pharmaceutical companies think about remote buying in a virtual world.

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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World of DTC Marketing

AUGUST 24, 2021

SUMMARY: We, as a nation, can not afford people who chose not to get vaccinated because of misinformation. They are a danger to all of us and must be held accountable for their inaction. This includes financial penalties for making a terrible choice. According to KFF, “our analysis of CDC data indicates there were 37,000 preventable COVID-19 hospitalizations in June and another 76,000 preventable COVID-19 hospitalizations in July, among unvaccinated adults in the U.S.

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Insurance Doctors Media FDA 198

Veeva

AUGUST 22, 2021

The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. In this blog, we look at Veeva Pulse data which provides a view of HCP engagement across the life sciences industry in India.

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Med Device Careers

AUGUST 27, 2021

In this episode we speak with Uri Yaron, Worldwide President of Biosense Webster. In our conversation, we discuss Uri’s entry point into the medical device space, why Israel is a hub for medtech, the culture of innovation at Biosense Webster within the greater Johnson & Johnson ecosystem, and becoming a subject matter expert early in one’s career.

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Medical 52

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. They paint a picture of people who are spending more time online looking to answer their questions and relying on HCPs to help sort out treatment choices.

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World of DTC Marketing

AUGUST 27, 2021

SUMMARY: Over half of all clinical trial sites are outside the U.S. 78 % of all subjects were enrolled outside the U.S. 87 % of all subjects in recent biologics trials were enrolled outside the U.S. DTC may or may not work for clinical trial enrollment it really depends on the condition and risk as judged by the patient. More than 40 million patients are needed to meet the demand of currently enrolling trials.

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Recruitment Patients FDA Medical 187

World of DTC Marketing

AUGUST 23, 2021

SUMMARY: Alabama’s Governor had one message for residents; “It’s time to start blaming the unvaccinated folks, not the regular folks. It’s the unvaccinated folks that are letting us down” Last week “these people” even booed Trump when he told them to get vaccinated. This is a whole new level of stupidity. I realize that some people can’t get vaccinated because of logistics or health, but denying the effectiveness of a vaccine while dying people beg others to get vac

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FDA Pharma 193

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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