World of DTC Marketing

MAY 14, 2021

THOUGHT: I love working in the pharma industry. Yes, I have been critical of the industry because I believe there is too much focus on pleasing Wall Street, yet I believe that there are some really good people starting to climb the ladder and that soon we’ll see some really substantial changes. Believe in what we can do together. One change in the workplace is that employees want more of a say about their company when it comes to social and moral issues.

Pharma 194

Pharma Insurance Media Side effects 194

Dominic Tyer

MAY 14, 2021

Artificial intelligence is keeping pace with the COVID-powered digital transformations of health and the pharmaceutical industry.

Healthcare 130

Healthcare Healthcare Pharma Pharmaceutical 130

Medical Device Success

MAY 9, 2021

Reading time: 2 – 2 minutes We venture to Lyon, France to learn how Marc and his team fresh off a $28 million raise are setting the stage to dominate High Intensity Focused Ultrasound (HIFU) for prostate cancer. We also talk about other huge applications for HIFU, leading through the pandemic and his career. Marc and the EDAP team are poised for growth.

Medical 100

Medical Leads Marketing Sales 100

Integrity Solutions

MAY 13, 2021

Just about everything in our world is changing, but there are still some fundamentals that remain constant. Now more than ever, the traits of a great salesperson come down to selling principles and behaviors rooted in ethics and integrity. What are the traits of a great salesperson in 2021? Many sales leaders are grappling with this question as they navigate today’s rapidly evolving selling landscape.

Ethics 89

Ethics Sales Sales process B2B Sales 89

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Distribution

World of DTC Marketing

MAY 11, 2021

IN SUMMARY: Hypertension, diabetes, and obesity drive a lot of healthcare costs, and the obesity epidemic may be one of the root causes of the rise in rates of hypertension, diabetes and even certain types of cancer. As the oldest millennials start to hit 40, many are finding themselves coping with chronic health conditions — more so than previous generations, according to some recent research and it’s going to lead to higher healthcare costs for ALL of us.

Insurance 185

Insurance Healthcare Healthcare Prescription 185

Pharma Marketing Network

MAY 14, 2021

[link]. The post DarshanTalks: How To Build a Trusted Workforce</br> – May 14, 2021 appeared first on Pharma Marketing Network.

Networking 96

Networking Pharma Marketing 96

Every Ancillary

MAY 14, 2021

Most seasoned medical sales representatives have carried several different products or services over their careers. Between emerging technologies, expiring patents, and ever-changing insurance coverage, the role of a medical sales professional is to constantly adapt and learn new things. As you investigate which medical ancillary programs are likely to grow this decade, consider these areas of focus: REGENERATIVE MEDICINE.

Medical sales 52

Medical sales Medical Sales Insurance 52

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MAY 12, 2021

According to a stat by Medgadget, “Global Telemedicine Market is valued at USD 27.04 Billion in 2019 and Expected to Reach USD 171.81 Billion by 2026 with a CAGR of 37.2% over the Forecast Period.”. The COVID-19 pandemic seriously accelerated the adoption and implementation of telehealth services, like remote patient monitoring and out-of-office “visits” – a trend that was already on the incline.

Physicians 59

Physicians Safety Patients Marketing 59

Storyvine

MAY 12, 2021

We’re excited to announce that Storyvine has been incorporated into its first CME activity as sponsored by the Academy for Continued Healthcare Learning (ACHL). The CME profession and the CME community can take advantage of the power of Storyvine to create video that is cost effective, engaging, and authentic! [link] Here are 5 potential use cases to use Storyvine in your next CME activity: 1.

Education 52

Education Healthcare Healthcare Physicians 52

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Paradigm Sports

MAY 8, 2021

I am currently in the process of onboarding a couple of interns for this coming summer who will be working on our various digital platforms, image creation, video and audio editing and back end support for summits, webinars and live streams. We have now sponsored over 20 university co-op students over the last few years as we have built out our websites to provide content for all youth sports stakeholders and as we onboard new students each time, one of the key teaching points I share with them

Ethics 52

Ethics Specialization Training 52

World of DTC Marketing

MAY 13, 2021

It’s 2021. Trends are a whole lot different from what they were a decade ago. This doesn’t just relate to fashion or hobby choices, either. It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. With the right content marketing strategy in place, a website has the ability to do that all-important climb to the first page of Google.

Marketing 164

Marketing Media Management 164

Pharma Marketing Network

MAY 11, 2021

Carol Patel is a digital native that advocates for customer-centricity at every opportunity. She enjoys the challenge of working agency-side, currently leading the Digital Performance Group at Havas Health & You: Village X. Carol cut her digital teeth in the consumer universe, working across a variety of verticals from telecom to spirits, entertainment to luxury auto.

Networking 52

Networking Pharma Leads Marketing 52

Source Explorer

MAY 14, 2021

[link].

Pharmaceutical 52

Pharmaceutical Media 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Pharma Marketing Network

MAY 14, 2021

[link]. The post DarshanTalks: How To Build a Trusted Workforce</br> – May 14, 2021 appeared first on Pharma Marketing Network.

Networking 59

Networking Pharma Marketing 59

Pharma Marketing Network

MAY 12, 2021

Reaching healthcare professionals can certainly be challenging…especially with the disruption in the pharma marketing ecosystem caused by COVID-19. This disruption has accelerated the digital transformation in pharma. Pharma-marketers are embracing this digital transformation and are trying to understand the different dynamics of single, omni, and multi-channel approaches.

Marketing 82

Marketing Pharma Media Physicians 82

World of DTC Marketing

MAY 10, 2021

IN SUMMARY: Developing and selling pharmaceutical products is not a standard business/ Often, people need the drugs we make to stay healthy, extend life and beat cancer. So the question this raises is “how much profit is a pharma company entitled to make?” The media has not addressed this issue other than to point fingers at the high prices of prescription drugs continually.

Pharma 181

Pharma Prescription Government Pharmaceutical products 181