Sat.Oct 31, 2020 - Fri.Nov 06, 2020

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American health is in for a “world of hurt”

World of DTC Marketing

Cardiovascular disease deaths in the US have increased by nearly 17% since 2010, and are among the reasons that life expectancy in the U.S. is lower than in other high-income countries. The U.S. has also seen reversals in health improvements since 2010, partly due to increasing rates of obesity, high blood pressure, and high blood sugar. . We can’t ignore the poor shape of Americans.

Insurance 190
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Longing for Your Pre-Pandemic Life?

Authentic Influence Group

The world changed overnight and many of us weren’t ready for it. The friends, family and business connections we took for granted suddenly were all just faces on a digital screen. Even if we managed to carve out our own way of connecting, in the lead up to this pivotal election, we are all finding it harder than ever to have conversations that involve meaningful engagement, what I’ll call “election talk.

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Demand Generation for MedTech Sales in this Covid Era

Medical Device Success

Reading time: 4 – 6 minutes Announcing a new series of video casts and podcasts! We are shifting gears to “Demand Generation” after over 2 months of subject matter experts on the subject of “Going Virtual” with presentations, sales processes, new tools, events and tradeshows. Last week, I said it would be Marketing Automation. However, in the process of lining up experts, I learned that MA may be a subset of Demand Generation.

Sales 100
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The MedTech Conference By AdvaMed, As Experienced By MedTechVets Academy Graduates:

MedTechVets

MedTechVets launched its first-ever virtual training and career mentorship program for eight transitioning service members and military veterans interested in the medical device field. After completing the 6 week-long Academy, our graduating class of fellows were sponsored to attend The MedTech Conference by our partner, Advamed. The MedTech Conference is an annual summit that provides access to the world’s top medtech executives and innovators, educational programming, and business devel

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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Why are healthcare companies so silent?

World of DTC Marketing

THE SKINNY : President Trump’s repeated assertions the United States is “rounding the turn” on the novel coronavirus are proving to be untrue as new cases surge in Midwest states. “We’re in for a whole lot of hurt. It’s not a good situation,” Anthony S. Fauci, the country’s leading infectious-disease expert, said in a wide-ranging interview late Friday.

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2021 Marketing Planning Guide for Pharmaceutical and Med-Tech Companies

MobileLocker

Find out everything pharmaceutical and med tech marketers need to do to plan for whatever 2021 brings. The post 2021 Marketing Planning Guide for Pharmaceutical and Med-Tech Companies appeared first on MobileLocker.

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Practical Tips to Improve your Digital Marketing in the Pharmaceutical Industry

BlueNovius

While multichannel has been thrown around a lot as an expression in pharma marketing, very few companies have come to fully utilize their capabilities across different channels. Limited with constraints such as time and staff, pharma companies often focus on a single channel, while leaving others up to a chance, or not covered at all. […].

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Misinformation and confusion: Online health seekers

World of DTC Marketing

THE SHORT : The confusion around the Presidential election, which is ongoing at the time of this post, has a lot of similarities with online health information. As social media becomes a bigger part of information gathering for health seekers they are often making bad treatment decisions based on what they read. According to Annual Review “in general, we do not have the cognitive capacity, motivation, or time to evaluate all the information that we encounter online.

Media 181
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Ep. 012 – Tom Ollerton Podcast Transcript

Pharma Marketing Network

RJ (PMN): Hi this is RJ Lewis here for another episode of Pharma Marketing Networks Podcast. I have with me today Tom Ollerton from Automated Creative which is doing some really fascinating things when it comes to applying artificial intelligence to the creative development process in measuring process. Welcome Tom. Tom (AC): Thanks so much for having me RJ this is really brilliant to be invited on a podcast looking forward for a chat.

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The adults have arrived

World of DTC Marketing

THE SKINNY: President elect Biden has already started to bring science back to the White House but it’s going to take a lot of time to earn the trust of a skeptical public. This was a close election, far closer than it should have been, and there is simply no excuse for that. Trump intentionally turned his back on Americans in the face of a national emergency.

Pharma 153
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.