Sat.Oct 09, 2021 - Fri.Oct 15, 2021

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DTC is evolving: 10 things you must do

World of DTC Marketing

SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. The model of “heavy TV followed by a website designed to sell people isn’t going to work anymore. I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” In a detailed analysis across different health conditions, I’m finding two common causes.

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3 Ways to Improve Your Influence and Advance Your Career

Authentic Influence Group

The ability to influence is vital if you want your ideas to be heard and taken on. Following are 3 things you can do immediately to improve your influence and move your career forward fast. 1. Make sure your non-verbal signals, e.g. body language, facial expression, eye movements, and contact, and gestures, are aligned with what you are saying. If you're trying to project confidence and conviction, but you're not making eye contact with others, you're not going to be trusted or taken seriously.

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College Student Breaks into Medical Device Sales before Graduation with Jonathan Shyy

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] Medical Device Sales is known for being very competitive and having a very tough interview process. Today’s guest is still in college and was able to land a position with one of the top medical device companies in the world! He not only landed the job, but got several other offers! Jonathan shares his tips on how he broke in while still having a month before he graduates!

Medical 100
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Episode 65 – Big Changes and High Demand in MedTech Recruiting with Paula Rutledge and Chris Miclot, Legacy MedSearch

Medical Device Success

Reading time: 2 – 4 minutes. “More change in the last 18 months than in the past 30 years.”. Over 30 years ago, Paula began her career in the medical device industry and in 2005, founded Legacy MedSearch and turned it into one of the most highly sought after MedTech search firms in the USA. Despite being a small boutique company, Legacy MedSearch has been honored as one of the 100 “Forbes Best Recruiting Firms in America” out of the 20,000 search firms for the last three years.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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Will pharma ever get digital?

World of DTC Marketing

SUMMARY : Digital marketing is too damn important to leave to your agency. Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. There it was again. I was hired to do an analytic report for a client’s website, and the results were poor. Although the raw number of visitors was in the thousands, the bounce rate was 89%, time on site was under a minute and pages viewed was 1.8.

Pharma 218
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Speaking at the 2021 HBA Annual Conference

Authentic Influence Group

The 2021 Healthcare Businesswomen's Association (HBA) Annual Conference this November. #HBAAC21 promises to offer its attendees data-driven and empowering opportunities to: Reimagine pathways to a more equitable and inclusive workplace Build on expanded concepts of advocacy and allyship to engage in mutually beneficial relationships Apply insights from promising and proven practices to champion diversity, equity, and inclusion (DE&I) in their spheres of influence Expand strategies that enhan

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Are You a Woman in Healthcare? 6 Tips for Advancing Your Leadership Skills & Opportunities

Pharma Marketing Network

At the 7 th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance to educate and inspire the next generation of female leaders. Despite a growing emphasis on diversity & inclusion and a more accepted understanding of the business impact that can be achieved through greater gender balance in organizational leadership, women still

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Episode 004: Medical Device Entrepreneurship with Jerome Edwards, Co-Founder, President & CEO of CardioNXT, Inc.

Med Device Careers

In today’s episode, we sit down with Jerome Edwards, Co-Founder, President & CEO of CardioNXT. In our conversation, Jerome discusses his experience as a founder, what he sees as the “three legs of the EP stool”, CardioNXT’s focus on therapeutic AI, and the benefits of beginning a career at a startup. Jerome studied Computer Science and Electrical Engineering at Colorado School of Mines, and received his MBA from Vanderbilt University.

Medical 52
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Horizon Healthcare Services used care delivery insights to address $285M in unwarranted clinical variation

Clarify Health

Unwarranted clinical variation is costly for both health systems and payers. In order to address this, both health plans and providers need to access trusted insights with transparent, case-mix adjusted benchmarks that evaluate provider performance and pinpoint the influential factors that impact those values. Without that trust, physicians are skeptical of the data and unlikely to change their behavior.

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COVID-19: Fighting a global pandemic with innovation

Clarivate

In this episode of Ideas to Innovation , Clarivate life sciences and healthcare experts reflect on partnering with pharma to combat the pandemic. Listen now. COVID-19 has presented an enormous global challenge, requiring an unprecedented level of engagement by stakeholders across pharma, research and policy. While SARS-CoV-2 emerged as a novel virus to which humans had no immunity, infection control measures have now been deployed and existing, new and emerging technologies are helping to speed

Pharma 52
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Exploring How COVID-19 Has Accelerated Digital in Healthcare: A Re-cap of the PMN Innovation Summit

Pharma Marketing Network

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Present. Future ,” “Marketing Agility: The Path to Digital Engagement and Innovation, ” and “Digital Health: Where Is It Headed?” While the global outbreak of COVID-19 was the catalyst that pushed Pharma to innovate, think differently, and do things faster, we still aren’t moving fast enough in some areas.

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Is a Contract Sales Organization Right for You?

Axxelus

Pharmaceutical companies are always in need of talented individuals to help them build and maintain strong relationships with their current and prospective customers. However, finding talent on a scale suitable for growing sales—or even just maintaining an equilibrium—can be very difficult.

Sales 52
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What to expect in the new era of healthcare price transparency

Clarify Health

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. After decades of negotiations between health insurance companies and healthcare providers being clothed in secrecy, Americans can now access negotiated prices before receiving care.

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Keywords to Make Your Medical Sales Resume Shine Above Others

Medical Sales News

It is important to use keywords in your resume when applying for any job. These words will help emphasize your skills and highlight your strengths, proving you are the right fit for the job. With hiring managers skimming through many resumes, using powerful words can bring your experience to life, quickly illustrate your skills and qualifications, and allow you to stand out from the pile of applicants.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Are You a Woman in Healthcare? 6 Tips for Advancing Your Leadership Skills & Opportunities

Pharma Marketing Network

At the 7 th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance to educate and inspire the next generation of female leaders. Despite a growing emphasis on diversity & inclusion and a more accepted understanding of the business impact that can be achieved through greater gender balance in organizational leadership, women still

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How the Heck to Find Your Way Around the Cell and Gene Therapy Space

Zymewire

We know that the cell and gene therapy space is unique – and can be uniquely challenging to navigate, with specific quirks and nuances.

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Horizon Healthcare Services used care delivery insights to address $285M in unwarranted clinical variation

Clarify Health

Unwarranted clinical variation is costly for both health systems and payers. In order to address this, both health plans and providers need to access trusted insights with transparent, case-mix adjusted benchmarks that evaluate provider performance and pinpoint the influential factors that impact those values. Without that trust, physicians are skeptical of the data and [.].

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Veeva APAC Commercial Summit Connect: Upcoming iNova Session Spotlight

Veeva

Upcoming APAC Summit Session Spotlight: How Veeva partnered with iNova to deliver a modern, specialised customer reference data offering. High-quality reference data supports pharmaceutical commercial sales execution, compliance, and business analytics. Veeva OpenData offers the industry’s one of the most comprehensive and accurate customer reference data.

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Exploring How COVID-19 Has Accelerated Digital in Healthcare: A Re-cap of the PMN Innovation Summit

Pharma Marketing Network

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Present. Future ,” “Marketing Agility: The Path to Digital Engagement and Innovation, ” and “Digital Health: Where Is It Headed?” While the global outbreak of COVID-19 was the catalyst that pushed Pharma to innovate, think differently, and do things faster, we still aren’t moving fast enough in some areas.

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Varda shalev

Cadensee

Varda shalev. co-founder & Chief Medical Officer, Alike Healthcare. Professor Varda Shalev, a physician, medical researcher, and professor of medicine at Tel Aviv University’s School of Public Health, is also the co-founder of Alike Health. Show Notes. 01:15 What are the most memorable milestones that brought you to where you are today? 02:58 What is the driving force behind your passion for Health Technology?

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Meet Atlas, healthcare’s most precise and actionable insights platform

Clarify Health

Clarify Health introduces Atlas , the insights platform that answers healthcare’s most complex business questions in an instant. The Clarify Atlas Platform maps and connects 300M+ patient journeys, drives 18B+ AI-powered predictions, and delivers insights in cloud software. It puts on-demand business intelligence at the fingertips of providers , health plans , and life sciences companies with speed and precision so they can break free from the inefficiencies of legacy analytics in healthcare and

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Veeva APAC Commercial Summit Connect: Upcoming MSD Session Spotlight

Veeva

Upcoming APAC Summit Session Spotlight: Discover how MSD is using Veeva PromoMats for digital content transformation. Digital Asset Management (DAM) provides a single source of truth, end-to-end content lifecycle and a library of purchased digital assets. It offers document accessibility and sharing, seamless collaboration, brand strength and consistency, and compliance management.

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Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

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Driving Innovation in Pharmaceutical Commercialization

Pharma Marketing Network

By Shetal Vyas, MBA, Vice President, Operations, Ferring Pharmaceuticals. In the wake of the COVID-19 pandemic, the importance of getting the right medicines and therapies into the hands of patients has never been clearer. As pharmaceutical leaders, we are also facing a rapidly evolving commercial landscape. The path forward will be defined by innovative strategies and technologies to navigate product, customer, and pandemic-driven disruptions across the industry.

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Pharma losing the battle over drug prices

World of DTC Marketing

SUMMARY : With much attention on the public’s view on Medicare drug price negotiations, the latest KFF Tracking Poll finds large majorities support allowing the federal government to negotiate, and this support holds steady even after the public is provided the arguments being presented by parties on both sides of the legislative debate (83% total, 95% of Democrats, 82% of independents, and 71% of Republicans).

Pharma 238
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What to expect in the new era of healthcare price transparency

Clarify Health

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021? The American healthcare system is ushering in a new era of health cost transparency. After decades of negotiations between health insurance companies and healthcare providers being clothed in secrecy, [.].

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Meet Atlas, healthcare’s most precise and actionable insights platform

Clarify Health

Clarify Health introduces Atlas, the insights platform that answers healthcare’s most complex business questions in an instant. The Clarify Atlas Platform maps and connects 300M+ patient journeys, drives 18B+ AI-powered predictions, and delivers insights in cloud software. It puts on-demand business intelligence at the fingertips of providers, health plans, and life sciences companies with [.].

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Deliver Fast, Flexible Clinical Trial Insights with Spotfire

Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.