World of DTC Marketing
JANUARY 21, 2021
SUMMARY: Among US adults who looked for health information and used the internet for their most recent search, the percentage who reported accessing health information without frustration was stable during the study period (from 37.2% in 2008 to 38.5% in 2017). The percentage of online health information seekers reporting easily accessing health information did not meet the HP2020 objective.
Integrity Solutions
JANUARY 18, 2021
By Will Milano. This past year laid bare some critical underlying selling skills and cracks in their sales pipeline that sales leaders were able to ignore or avoid while focusing on more immediate concerns. There’s no putting it off anymore. The good news is, we just went through a crash course in transformation — and there’s plenty to learn from it.
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Clarify Health
JANUARY 22, 2021
On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. Health plan experts from Clarify Health, Dr. Jegar Jasani and Chuck Feerick, interviewed two leaders from Cigna, Austin Scott and Blake Amos. Austin has spent the last eight years at Cigna with responsibility for medical economics and analytics, leading the transformation of data and analytics for their government business segment.
Sales Talent
JANUARY 21, 2021
**The 2022 Sales Hiring Forecast has been released – check it out now!**. Last year we concluded our 2020 Sales Hiring Forecast with the following statement. “Short term, the only thing that could derail this over-heated job market is a recession.” We obviously hadn’t considered the possibility of a Global Pandemic and its resulting effects on employment.
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World of DTC Marketing
JANUARY 19, 2021
OPENING : DTC marketers have relied too much on TV advertising. Despite data that shows that people are watching more TV than usual during the pandemic , there has been an overall and steady decline in traditional TV viewing in the past few years. Just 59% of US consumers watched traditional TV on a weekly basis in 2020, compared to 83% who did so in 2017.
Optymyze
JANUARY 20, 2021
This is part 1 of the 3-part “Failure Series” of blogs, where we will take a deep dive into common issues that organizations face when implementing new systems and solutions.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
World of DTC Marketing
JANUARY 18, 2021
OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. There is, however, a difference between an evolutionary move to digital and a revolutionary move to digital. Digital marketing is becoming a valuable tool. But the reality is, health care relies on significant in-person engagements, and digital is only one part of the equation.
Pharma Marketing Network
JANUARY 20, 2021
By Stephen Towers, PhD. The program for this year’s Biotech Showcase Digital – the leading investor and networking conference for mostly small- and mid-cap biotechnology companies – highlighted several important advances in healthcare that have been greatly accelerated by the COVID-19 pandemic (to put a modern spin on the old adage, necessity is the mother of innovation ), including the embrace of digital health and advancement of novel vaccine technologies.
Clarify Health
JANUARY 19, 2021
Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers. However, a key difference between the virtualization of services in healthcare and other industries is the complexity around healthcare data availability and useability to assess consumer trends.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Clarify Health
JANUARY 19, 2021
Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers. However, a key difference between the virtualization of services in healthcare and other [.].
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