Sat.Jun 27, 2015 - Fri.Jul 03, 2015

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Effectively using real-world data for commercial success

pharmaphorum

Life sciences companies need to make better use of the insights that real world data (RWD) can provide in order to improve market access, sales and market growth strategies – and ultimately to improve the applicability of new and existing therapeutics for patients. Insights come not just from the multiple sources of RWD available, but from advanced analytics that highlight the effectiveness of a treatment by geographic area, and link healthcare providers, institutions and patients to relevant an

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5 Ways Loyal Customers Drive Revenue

The Brooks Group

The importance of superior customer service in customer retention is not a new concept—as long as there have been customers, there has been a need to ensure their satisfaction. Yes, treating customers well and making them feel valuable is an obvious component to overall sales effectiveness, but why is it really so important? Sometimes the most fundamental concepts are worthy of taking a closer look, and in doing so, you will often discover what makes them so important in the first place.

Sales 40
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How to Get Reps to Use CRM

The Brooks Group

Having a CRM system in place can be incredibly beneficial to staying organized and knowing where in the sales process a particular client is at any given time—but only if your sales reps are actually using it. Despite the clear advantages that CRM provides, its adoption is more often than not met with resistance by salespeople. Why? Because quite frankly it feels like more work and has traditionally only benefitted senior management, not the front line rep.

CRM 40