The Brooks Group

FEBRUARY 21, 2018

. According to Marketing Metrics , the probability of selling to existing accounts who are happy is up to 14x higher than the probability of selling to a new customer. Selling to existing customers is much easier than finding new customers, but many salespeople don’t have the skills to do it well. As a sales manager, you can help your sales team tap into the revenue potential of their existing customer base by coaching them on these essential skills.

Sales Management 64

Sales Management Training Sales Management 64

Clarivate

FEBRUARY 21, 2018

Some of the best insights come from analyzing customer data in a new way. Many companies have years’ worth of customer survey data, much of which has only been given a cursory review by the marketing team. Imagine the possibilities if your company was to take this data, hand it to a team of data scientists who would also examine your industry, call center data, NPS scores, and customer journey mapping data, and combine all their statistical models.

Consulting 49

Consulting Competition Leads Marketing 49

The Brooks Group

FEBRUARY 21, 2018

. According to Marketing Metrics , the probability of selling to an existing happy customer is up to 14x higher than the probability of selling to a new customer. Selling to existing customers is much easier than finding new customers, but many salespeople don’t have the skills to do it well. As a sales manager, you can help your sales team tap into the revenue potential of their existing customer base by coaching them on these essential skills.

Sales Management 61

Sales Management Training Sales Management 61