World of DTC Marketing

DECEMBER 10, 2021

MY POINT : Success is always temporary. When all is said and one, the only thing you’ll have left is your character. Right now, I could make a great argument that Biogen’s character is trashed and that they are a company in dire need of authentic leadership. Massive layoffs could be headed to Biogen due to the disappointing rollout of its Alzheimer’s drug Aduhelm that generated only a few million dollars in revenue over the past two quarters.

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Authentic Influence Group

DECEMBER 6, 2021

Are your own mannerisms, body language, and tone working against you in high-stakes conversations? ? According to our CEO, Shelly O'Donovan, the answer is almost certainly! In this episode of The Medical Sales Accelerator Podcast with Zed Williamson, learn how you can recognize dozens of subtle, largely subconscious behaviors to secure buy-in, preserve trust, and drive business.

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New to Medical Device Sales

DECEMBER 6, 2021

You can listen here: [link] You can watch here: [link] I’ve had a lot of people reach out and they wanted to know should they work for a small or large medical device company? Should they leave their smaller company to go work for a large corporation. There’s no right answer, but I wanted to share some of the differences. Pay/Compensation This is a big one.

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Medical Device Success

DECEMBER 5, 2021

Reading time: 2 – 3 minutes. “You told me the opposite of what I have been told by everyone else about how they would attack this market.” Said one CEO to Jim during an interview. Jim got the job and helped lead this company to success. During his stellar career, Jim has been part of 7 startups. We cover a lot of ground that will have pearls of wisdom for all listeners whether you are in the C-Suite or in marketing and sales.

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

World of DTC Marketing

DECEMBER 8, 2021

LEAD-IN- Recent data confirms that health care professionals are using the Internet more and spending less time with drug company reps. How much should you spend on an HCP portal, and how do you measure its success? One of the first questions I often get from potential clients is, “how much does a good HCP website cost?” There is no one answer to that question.

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Salesforce

DECEMBER 9, 2021

People’s trust in institutions, governments , and the media is at historic lows. While identity theft and digital fraud are at an all-time high. In this atmosphere, people want more control and protection over their digital identity, and organizations want more accurate, secure, and consensual methods of verifying stakeholder information. How can a mortgage company, for example, verify an applicant’s financial credentials while respecting their desire to keep some data private ?

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Pharma Marketing Network

DECEMBER 10, 2021

Rita Ribeiro, Product Director, Oncology Marketing, is a marketing leader with 20 years of global and US healthcare experience in pharmaceutical, medical device and services organizations. She has developed and implemented regionalized, integrated strategic plans to increase brand awareness and drive organizational growth across multiple therapeutic areas and service networks.

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World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. I’m getting more requests to measure and justify spending for specific bucket tactics, and I believe once politicians get focused, they will scrutinize drug pricing and force negotiations with Medicare tightening internal expenditures even more.

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Dinamic OR

DECEMBER 8, 2021

If you’re a medical device salesperson, you probably face strong competition every day from a number of individuals in your region. And each of them probably has developed (or is working on developing) some kind of “edge” that will put them ahead. Wouldn’t it be great if you could get the edge that will blow their edges out of the water? It’s easier than you think.

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Clarivate

DECEMBER 7, 2021

Ignited by the pandemic, the digital transformation of the luxury sector continues to accelerate. A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. Read more. Luxury today. It is difficult to pinpoint what constitutes ‘luxury.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Global Edge Recruiting

DECEMBER 8, 2021

Global Edge Recruiting. How to negotiate salary or a sign-on bonus when interviewing for a job? Your interview preparations have been successful and now you are receiving job offers from some hiring companies. During the job interviews, there may have been discussions regarding benefits, salary, and sign-on bonuses. Let’s discuss the key areas for you to consider.

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Axxelus

DECEMBER 8, 2021

It’s hard to find qualified and motivated talent these days. When new talent is found for any given role, it can be incredibly difficult to keep that talent. This is a phenomenon that is affecting virtually every industry in the wake of the COVID-19 pandemic.

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Nixon Gwilt Law

DECEMBER 6, 2021

(The DEA is accepting comments and responses to specific questions listed in the ANPRM through January 18, 2022, so if you want our help shaping the future of telepharmacy, please click the “get started” link at the bottom of this post.) For the first time, the Drug Enforcement Agency (“DEA”) is becoming directly involved in the telepharmacy space, an industry that the DEA has not previously regulated aside from the loose application of its existing regulations governing online pharmacies.

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Clarivate

DECEMBER 9, 2021

In this episode of Conversations in Healthcare , leaders from Cigna, Henry Ford Health System and eHI discuss how telehealth can help bridge care gaps. Download our new report at right for latest analysis of telehealth’s potential to address healthcare inequities. Since the start of 2020, the healthcare sector has shown remarkable resilience in providing care for patients throughout the repercussions of the COVID-19 pandemic.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Pharmatutor

DECEMBER 7, 2021

Pharmaceutical Education Policy. About Author. Dr. R. S. Thakur. Chief Editor. Journal of Pharmaceutical Research. Krupanidhi College of Pharmacy. Bengaluru-560035. admin. Tue, 12/07/2021 - 17:15. Tags. Articles.

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Clarify Health

DECEMBER 6, 2021

Greater clinical trial diversity, better disease education, and innovative assistance programs are a few ways that pharma companies are supporting and including underserved and more vulnerable patient groups. But there is so much more progress to be made. At HLTH 2021, Jean Drouin, MD, Clarify Health’s CEO, sat down with guest speaker, Calum MacRae, [.].

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Pharma Marketing Network

DECEMBER 6, 2021

Direct Integrations with hundreds of leading health websites provides Tap Native access to billions of content pages for analysis. NEW YORK, December 6 th , 2021 (PRNEWSWIRE) – Tap Native, the leading health-focused content discovery platform, today unveiled a list of the top 20 most popular health topics viewed by consumer audiences in 2021. Tap Native analyzed visits to health and medical content pages across dozens of health websites where consumers seek answers to their most important health

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Clarivate

DECEMBER 7, 2021

Donuts has grown significantly in recent months with nearly 300 TLDs now under management. Its new Domains Protected Marks List (DPML) creates an excellent opportunity for IP owners to protect their brands online by taking advantage of Donuts’ expanded offering. In recent years, we have observed increased acquisitive activity in the ever-changing domain name industry, both by vertical integration with registries acquiring registrars (and vice versa) and by registries acquiring each other for gre

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Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

FDA

Pharmatutor

DECEMBER 5, 2021

Plum for Skin, Hair & Healthcare. About Authors. Monika Chamoli 1 , Upma Singh 2 , Raaz K. Maheshwari 3 *. 1 Department of Applied Sciences, Pt LR College of Technology, Faridabad, Haryana. 2 Department of Applied Chemistry, School of Vocational Studies & Applied Sciences, Gautam Buddha University, Gautam Buddha Nagar, Greater Noida, UP. 3 Department of Chemistry, SBRM Govt PG College, Nagaur, Rajasthan.

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Tribeca Knowledge

DECEMBER 8, 2021

A fter another tough year of COVID-19 restrictions, there were some welcome signs of recovery in late 2021. Also emerging, though, were concerns about new viral variants - most recently, Omicron - that could push up hospitalisations and death tolls, ultimately returning countries to lockdown. In this uncertain climate, as we look ahead to significant pharma trends for 2022, people all over the world are having to re-assess the relationship between their personal health, behaviour and freedoms; a

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KBK Communications

DECEMBER 7, 2021

Have you ever asked yourself, "Can a CRM (customer relationship management) benefit my company?". The answer is yes, as long as you know what your business needs are and everyone at your company is committed to using the CRM system. If used correctly, and to its full extent, the CRM can save your company time and resources while simultaneously improving customer relationships.

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Clarivate

DECEMBER 7, 2021

The pandemic has worsened the healthcare inequities facing many marginalized communities, including Black Americans. Telehealth offers one means of addressing disparities – but healthcare stakeholders must step up to make it sustainable and effective in closing the gaps. The COVID-19 pandemic has strained healthcare systems across the globe and affected every patient on Earth – some, of course, more than others.

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When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

Specialization

Clarify Health

DECEMBER 6, 2021

Greater clinical trial diversity, better disease education, and innovative assistance programs are a few ways that pharma companies are supporting and including underserved and more vulnerable patient groups. But there is so much more progress to be made. At HLTH 2021, Jean Drouin, MD , Clarify Health’s CEO, sat down with guest speaker, Calum MacRae, MD, PhD , for a fireside chat to discuss health equity in pharma.

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World of DTC Marketing

DECEMBER 7, 2021

LEAD IN: Pharma companies are a business and have the right to make money but at what cost and how much is enough? The world’s makers of Covid-19 vaccines—saw over $10 billion in new wealth, with the Moderna’s CEO alone adding over $800 million to his fortune. Is this acceptable? Just 8 top Pfizer and Moderna shareholders” added a combined $10.31 billion to their fortunes last week after stock prices soared in response to the emergence of Omicron.

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