World of DTC Marketing
AUGUST 9, 2020
Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures. An internal team of consultants, dedicated to digital, can add a lot of value to a company.
Medical Device Success
AUGUST 9, 2020
Reading time: 2 – 4 minutes How does a life sciences company succeed in a world of virtual congresses and tradeshows? We address this problem in a 3-part series of podcasts/video casts. We decided to offer a video cast because we use a lot of slides to communicate valuable information. Once again, I teamed up with Lisa Bichsel and the Bichsel Medical Marketing Group to create and produce this series.
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Integrity Solutions
AUGUST 10, 2020
Virtual training is here to stay, and to get the full advantages of it, your facilitators need to go beyond knowing the material and having classroom experience to develop an entirely different skill set (and mindset). Virtual training is finally stepping out from the shadows and onto center stage. Not only are more organizations pivoting to virtual out of necessity, they’re also seeing how effective it can be.
Pharma Marketing Network
AUGUST 14, 2020
2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness. However, with increased consumer privacy concerns and regulations, third-party cookies are set to expire by 2022.
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World of DTC Marketing
AUGUST 13, 2020
IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. I keep in touch with all my clients via email newsletters and ask them to “stay in touch” It seems that this year, I’ve been seeing more people leave for other jobs within the industry or clients asking me to suggest people for open positions.
World of DTC Marketing
AUGUST 10, 2020
QUICK IDEA : Ask any cancer patients how they feel when they hear the word “chemotherapy” and you’re likely to hear a lot of negativity. BMS knows this which is why they are advertising “chemo-free” treatment on Twitter. I like the ad a lot because it has two trigger phrases, chemo-free, and immunotherapy” The ad is also a clear indication of why the FDA is stuck in the past with the requirement of failure balance for online ads.
Pharma Marketing Network
AUGUST 8, 2020
Great digital should be personal. As the Covid-19 environment continues to cause brands to shift more heavily toward digital and increase their non-physical tactics, it is important to remember this. We must work hard to keep these interactions personal. Personalization of content, experiences, and support services is already a mainstay of ecommerce and retail.
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