Sat.Aug 01, 2020 - Fri.Aug 07, 2020

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COVID-19 and obesity is a lethal mix

World of DTC Marketing

QUICK READ : Obesity is associated with a higher risk of developing severe symptoms and complications of coronavirus disease, independent of other illnesses, such as cardiovascular disease. So why haven’t we acted? Data seems to suggest that people with obesity are more likely to become severely ill due to COVID-19, the disease caused by the novel coronavirus.

Insurance 295
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Thriving in open space as an introvert

Authentic Influence Group

Most of us cut our teeth in a business world where you at least had a cubicle wall between you and your co-worker. Picture it: you finally reach the point where you are about to get your own office, you’ve watched others get an office, you’ve pined for an office. You’ve picked out the wall color, the pictures, the plant you will put on your desk, and as you start to pack up your cubicle your boss calls you into her own office to tell you, “We are moving to open space!

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Episode 18 – Two Podcasts You Should Listen To and Journaling…yes, Journaling

Medical Device Success

Reading time: 2 – 3 minutes In your search for professional guidance and ideas, one or two podcasts is not enough. Today, I recommend two other medical device related podcasts that I like and learn from. One is Medical Sales Nation hosted by Jim Surek, a VP of Sales in a surgically related company. The other is Medical Device Made Easy hosted by Monir El Azzouzi a QA and Regulatory expert.

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6 Key Takeaways from HBA’s “Virtual Best Practices: Clarity, Collaboration and Connecting”

Pharma Marketing Network

Recently, the Healthcare Businesswomen’s Association (HBA) held a webinar entitled, Virtual Best Practices: Clarity, Collaboration and Connecting , which dove into the topic of “Zoom fatigue,” a new, commonly used term defined by the draining feeling you experience after a day of long, unnecessary meetings. We are all facing new challenges in the rapidly changing work environment.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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On the pharma ecosystem

World of DTC Marketing

QUICK READ: There are a lot of patient-centered, hard-working people within the pharma industry. The problem is that there are way too many senior managers whose only goal is to remain relevant within the organization even if it means patients suffer. Trade magazine awards don’t mean anything if one company makes a bad decision that stains our industry.

Pharma 180
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Our Why

Rep-Lite

It all started some 30 years ago. Minimally invasive procedures were relatively new to the surgical environment. These procedures were and are game-changers in the treatment of patients requiring certain surgical interventions. The issue in the early days was that these valuable procedures were very disruptive to the clinical staff. Most of the clinicians had never had any experience with monitors, scopes, cameras, RGB cords, etc.

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Will people line up for a COVID-19 vaccine?

World of DTC Marketing

QUICK READ: As COVID-19 vaccines enter Phase III trials one has to wonder just how transparent pharma companies will be with the data. Personally I would want to know as much as I can before I ask for the vaccine but I also know that greed can make people do stupid things and there is a lot of money at stake here. The rush to develop a COVID-19 vaccine is well underway because there are billions of dollars in profits at stake.

Pharma 155
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De-Risking the Med Tech Sales Hire

Rep-Lite

In this episode of Med Tech Gurus, Mr. Rick Barnett CEO and Founder of Rep-Lite discuss how his company can de-risk the hiring process. Rick explains how his company Rep-Lite will find the right person for the position, hire them then contract this individual out to your company. After an agreed-upon time if the employee is a fit then they can be brought on as a direct employee with the company.

Sales 52
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Bad headlines abound in healthcare

World of DTC Marketing

QUICK READ : Bad headlines lead to clicks which in turn means more advertising revenue but besides scaring readers they are adding to the confusion around health. What’s real and what should they believe and why isn’t pharma helping people find credible health information? The nation’s leading health insurers are experiencing an embarrassment of profits.

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The hypocrisy of pharma trade magazines

World of DTC Marketing

QUICK READ: Our industry is inundated with trade magazine pseudo awards that don’t mean a damn thing to the patients we serve. The dirty secret is that these trade magazines use these awards as a business tactic to draw in more readers and ad dollars. When I first started to work in pharma I was honored to receive recognition from trade magazines.

Pharma 207
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.