World of DTC Marketing

SEPTEMBER 30, 2020

HERE”S THE DEAL: Determining how much to spend for the launch of a new drug is a challenge we all face and you have to be ready to shift funds from channels that are failing to provide the lift in brand awareness to channels that hit the bullseye on your objectives. The biggest request we get from clients is guiding them through the process of allocating total DTC spend along with channel allocation.

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Media Marketing Sales Leads 180

Authentic Influence Group

SEPTEMBER 29, 2020

It was a hot day in August and we were in Canada on vacation. The year was 2019. What I didn’t realize at the time was how tightly I would cling to those memories of that trip almost a year later to the day. This is a trip which would be impossible to take right now, as the borders between Canada and the US have been shut to vacationers. That day was hot and we were walking along the riverfront in Montreal.

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Food 130

Medical Device Success

SEPTEMBER 27, 2020

Reading time: 2 – 4 minutes Jeff Howell, Director of Growth, AlayaCare, shows us how he uses embedded videos to enhance his prospecting, qualifying and relationship building in his sales process. It is impressive. He compares it to “pulling up in a Ferrari”. These are great virtual tools in a Covid world where it is more difficult than ever to get through to doctors, nurses and other health care professionals.

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Sales Doctors Sales process Prospecting 100

Integrity Solutions

OCTOBER 2, 2020

Most selling today is done virtually. Some sales teams have the right mindset and preparation tactics that set them up to execute well, while others are struggling to adapt. Virtual selling strategies and techniques are in some ways similar to F2F selling, and in other ways quite different. The sales teams that adapt their virtual selling skills – over Zoom and other platforms – are coming out on top.

Sales 60

Sales 60

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The Marketing Advantage

OCTOBER 1, 2020

October 1, 2020 Accurate and equitable biopharma territory-level goal setting is critical to the success of a goal-based sales incentive compensation plan and ensuring its ability to drive sales. However, a number of factors complicate the territory-level goal setting process, and this is especially true in the complex life sciences industry, where differences in territory opportunity, data availability, managed care, seasonality, etc. make it difficult to not only set goals but measure their ac

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Sales Biopharma Sales goal Pharma 52

Actando

OCTOBER 1, 2020

The shift to remote learning has been surprisingly seamless thanks to the unprecedented availability of employees combined with all the new technology available. Organisations have rapidly implemented a “bucket-load” of online learning and virtual training during the recent downtime. Face to face facilitation has transitioned to eLearning content supported by asynchronous website or social media components and virtual learning events.

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Media Training 52

World of DTC Marketing

OCTOBER 1, 2020

WHAT NOW: The idea that most pharma companies are here to serve patients is a canard. Pharma CEO’s serve themselves with big salaries tied to drug prices and keeping drugs from coming off patent. On Wednesday, three pharmaceutical executives, including former Celgene CEO Mark Alles, testified on drug pricing for the House Oversight Committee. While at the company, Alles saw a massive increase in the price of the cancer drug Revlimid — and Porter broke down just what it got Alles in return.

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Pharma Marketing Network

SEPTEMBER 28, 2020

Six months after the Covid -19 pandemic upended health, personal, and economic life for millions around the world, the importance of good, even great leadership in business settings has taken on new dimensions. The world of pharma—and every other business imaginable—initially experienced shock, confusion, and no small amount of anxiety. After all, the novel, easily spread, and deadly virus decimated lives and businesses were shuttered.

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Pharma Retail Biopharma Education 52

World of DTC Marketing

SEPTEMBER 28, 2020

OK, NOW WHAT? J&J’s COVID vaccine is being promoted by the media to have a 98% immune system response. Will it lead to an early approval with limited testing or will J&J ensure the vaccine goes thru thorough testing? A single dose of Johnson & Johnson’s J&J experimental COVID-19 vaccine produced a strong immune response against the novel coronavirus in an early-to-mid stage clinical trial, according to interim published results.

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Food and Drug Administration Pharma Side effects Food 163