Sat.Jun 11, 2022 - Fri.Jun 17, 2022

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US life expectancy continues historical decline.

World of DTC Marketing

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. US life expectancy decreased from 78.86 years in 2019 to 76.99 years in 2020 and 76.60 years in 2021, a net loss of 2.26 years. In contrast, peer countries averaged a smaller decrease in life expectancy between 2019 and 2020 (0.57 years) and a 0.28-year increase between 2020 and 2021, widening the gap in life expectancy betw

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How Programmatic Advertising Allows Pharma to Execute Targeted Ad Campaigns

PharmExec

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV).

Pharma 118
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Project seeks to chart regulatory paths for digital products

MedCity News

The nonprofit Digital Medicine Society is partnering with the likes of Google and the FDA to develop a free resource designed to help digital health startups navigate the regulatory process.

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Getting (and Keeping) Leadership Alignment

ALULA

Imagine this scene: Fade into a senior leadership team meeting, in progress: "Wait, wait, wait! Didn't we already decide that we were moving forward with the design?" asked Heather. Stefano jumped in, "I thought we agreed on what we were going to do, but we still need to talk through how we're going to do it.". "I remember having a conversation about it but not making a decision," replied Nanda.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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Business Building Activities in Direct Sales

Verb

If you're like most direct sellers, you are always looking for new ways to grow your business. Whether it's finding fresh leads or learning new sales techniques, there's always something that can improve. Some business-building activities, such as recruiting new consultants or customers, are essential for success. However, there are other things you can add to your daily routine to boost your business.

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The Best New Platforms, Trends, and Advertising Strategies to Leverage in Social Media

PM360

What is the latest in the social space? That is what PM360 wanted our readers to tell us, especially as it relates to life sciences marketers. We are always seeing new platforms pop up, big platforms introduce new features (and occasionally agree to massive sales), new trends emerge that alter how social is being used, and changes/restrictions placed on advertising opportunities.

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Scott Burrows, Motivational Education Speaker

Scott Burrows

Where has the Respect Gone? As a motivational education keynote speaker, I am very concerned over the stress, anxiety and depression that so many educators are feeling. Stress and anxiety were not new, but the pandemic and its aftermath has left deep scars.

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It's All In The Follow-Up: 5 Tips For Post-Sales Pitch Success

Modus

Congratulations. They said it couldn’t be done—and yet, you’ve done it. You delivered your value proposition flawlessly, answered every question without hesitation, and really seemed to make an impression on the buying committee.

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Transforming Patient Centricity to Patient Inclusive within Medical Affairs

PM360

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? While many life sciences companies have worked to encompass considerations that may be important to patients such as survival rates, quality of life, and ability to perform activities of daily living, they don’t always capture the real-life experiences of patients and what is actually most important to them.

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Supreme Court Sides With Low-Income Hospital Groups In Decision About Drug Reimbursements

MedCity News

The Court unanimously ruled it was unlawful for HHS to adjust reimbursement rates for hospitals participating in the federal 340B program without first conducting a survey. The post Supreme Court Sides With Low-Income Hospital Groups In Decision About Drug Reimbursements appeared first on Above the Law.

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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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3 reasons to include medical affairs in selecting your MLR solution

Vodori

This is a co-authored blog post between Vodori and Marimac Insight, a scientific management consulting company. Considering a new medical, legal, regulatory review software solution at your pharma or device company is a big undertaking. Involving key stakeholders in this process is essential for success and a smooth transition to the new system. While marketing and regulatory teams often lead the promotional review process, it’s critical to include your medical affairs team in the system selecti

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Biotech spotlight: Karuna Therapeutics' mission to rejuvenate the field of neuroscience

PharmaVoice

An effective treatment for psychiatric disorders such as schizophrenia might require a holistic approach to avoid serious side effects, says CEO Steve Paul.

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Q&A With Mina Makar, Senior Vice President, Global Cardiovascular, Renal and Metabolism (CVRM), BioPharmaceuticals Business Unit at AstraZeneca

PharmExec

Makar discusses the significance of AstraZeneca’s diabetes and heart failure drug Forxiga (dapagliflozin) for the treatment of chronic kidney disease (CKD).

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New study: The next pandemic is coming in hot. Here’s how we speed up life-saving research

MedCity News

Rapid and effective research is the only way to stave off massive loss of human life over the next 50 years. Fortunately, there are three things we can do right now to give researchers the tools and support they’ll need in the near future.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Self-Regulating Footwear for Diabetic Foot Issues

Medgadget

Researchers at the Indian Institute of Science created footwear that can self-regulate the pressure distribution when a person walks, helping to avoid pain and friction that can lead to issues for people with diabetes. Patients with diabetes can have an abnormal gait, sometimes because of pain or numbness in the extremities, potentially leading to complications such as foot ulcers when shoes rub or otherwise damage feet.

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Use Your Internship to Network for Your Career

Legacy MEDSearch

One of the most sought after experiences for many college students is to partake in an internship applicable to their studies. An internship can be extremely valuable, and an important aspect of an internship position is the significant opportunity to network with professionals already working in a particular field (…not to mention their field of interest!).

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Creating Influence and Authority in Value-Based Healthcare

PharmExec

We may be only at the beginning of outcome-measured, value-based healthcare, but this is a chance for pharma organizations to show their mettle as roles are redefined and definitions of ‘value’ are agreed, says Gérard Klop of Vintura.

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K Health, Mayo Clinic collaborate on algorithm for individualized hypertension treatment

MedCity News

Digital health startup K Health has teamed up with Mayo Clinic Platform to develop an algorithm to help clinicians provide personalized hypertension treatment. The model uses Mayo Clinic Platform’s collection of de-identified datasets from 10 million patients.

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Automated Wearable Breast Ultrasound System: Interview with Maryam Ziaei, CEO of iSono Health

Medgadget

iSono Health , a medtech company based in San Francisco, has created the ATUSA System, a wearable 3D ultrasound breast scanning system. The device is worn on the breast, and does not rely on operator experience or skill to obtain consistent, high quality breast scans. As the scanning takes place automatically, it can be used by non-sonographers, such as medical assistants.

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How to Get a Medical Sales Internship

MedReps

If you’re interested in leveraging your communication and relationship-building skills to improve the medical field, then a medical sales internship might be the right next step for you. Medical sales internships are typically 3-12 months long, and they allow students or those new to the medical sales field the opportunity to work alongside talented medical sales professionals.

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How to Define Your Sales Pipeline Stages (Plus a free template)

Map My Customers

Every industry, business, sales team, and sales process is unique. So each of their sales pipelines should be, too. A sales pipeline stage that fits into the sales process for one product or service may not for another. Teams that sell durable and disposable goods will have different sales cycle stages than those that sell, say, capital equipment in hospitals, or cars, or pharmaceuticals.

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A call to action: Addressing the mental health of military service members and their families

MedCity News

May’s Mental Health Awareness Month provided an important reminder of how critical it is to reflect on the mental health crisis facing our armed forces, and how a collaborative approach that combines personal counseling services, strong clinical interventions, and innovative self-service digital solutions can make a difference.

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Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

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Cuffless Blood Pressure Monitoring: Interview with Jiang Li, CEO at Vivalink

Medgadget

Blood pressure is a crucial factor in cardiovascular health, but measuring it using conventional pressurized cuff systems in a doctor’s clinic is prone to unreliable results. A one-off measurement merely offers a clinician with one snapshot in time, potentially missing an intermittent issue. However, patients can also be prone to “white coat syndrome,” where anxiety during such measurements can lead to significantly misleading results.

Medical 85
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Recruiting and Retaining Talent Is the Biggest Challenge Facing the Pharmaceutical Industry

PharmExec

Recent increases in employee burnout and turnover must be addressed.

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Sales Productivity Tools to Boost Your Performance

MedReps

As a sales representative, looking for ways to improve your performance and increase your sales is paramount. However, trying to sift through the sales productivity tools available can be daunting and time-consuming. And in this day and age, sales representatives need all the help they can get to be as productive as possible. So, to help you out, we’ve compiled a list of some of the best sales productivity tools available today.

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Excited about investing in a promising early-stage healthcare company?

MedCity News

As a VC, if you start thinking about commercialization until after you’ve made the investment, then you’ll need a lot more than just good luck to make these investments generate a good return.

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Deliver Fast, Flexible Clinical Trial Insights with Spotfire

Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.

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Cutting Through the Digital Clutter with Data-Driven Marketing

PM360

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. In this challenging environment, marketers need to rise above the clutter by embracing data-driven marketing as the means to better target their audiences, provide an optimal customer experience, and drive crucial new patient start volumes as a result.

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Why Are We Surrendering to COVID?

PharmExec

Industry must continue research and development to combat the pandemic.

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NICE recommends Eli Lilly’s breast cancer therapy

PharmaTimes

Verzenios in combination with endocrine treats people with early breast cancer who are at high-risk of recurrence

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With $110M in new funds, Aidoc is branching out of radiology

MedCity News

Aidoc, a Tel Aviv-based startup providing software to help radiologists triage scans, closed a $110 million funding round on Thursday. The company will use the money to expand its AI platform and develop care coordination tools for various specialties instead of focusing solely on radiology.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.