The Brooks Group

FEBRUARY 4, 2020

In its simplest form, sales effectiveness is a measure of how much return your organization gains on its investment in sales. In this sense, measuring sales effectiveness could be as simple as measuring your cost against the revenue generated. But if you want to measure sales effectiveness in order to improve it, the task is more complex, and few organizations are doing it well.

Sales 59

Sales Prospecting Sales Strategy Sales process 59

Sales Talent

FEBRUARY 7, 2020

**The 2022 Sales Hiring Forecast has been released – check it out now!**. It’s time for the 6th installment of our annual sales hiring forecast. As there isn’t a hiring forecast specific for b2b sales roles, we started our own forecast in 2015 to help fill this gap. Our research for this forecast is based on aggregating Manpower, Linkedin and the Bureau of Labor & Statistics’ general hiring forecasts.

Sales 52

Sales B2B Sales Recruitment Marketing 52

pharmaphorum

FEBRUARY 6, 2020

Chronic diseases are the leading cause of death and disability worldwide and have a staggering impact on patients’ lives and the provision of healthcare around the world. Tackling conditions such as diabetes, heart disease and stroke is of vital importance if patient outcomes are to be improved and healthcare costs lowered. To achieve this, and in doing so address clinical inertia, a combination of innovative communication strategies and behavioural science can provoke small changes that produce

Healthcare 52

Healthcare Healthcare Management Patients 52

pharmaphorum

FEBRUARY 5, 2020

Overview Patients are more informed than ever about their conditions and what is available for them to improve their quality of life. The healthcare sector is increasingly focused on understanding patient needs and engaging them in the clinical development and medical information process. Therefore, it is paramount to create patient-focused educational content using a range of communication channels and digital tools.

Healthcare 52

Healthcare Healthcare Medical Patients 52

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The Brooks Group

FEBRUARY 5, 2020

Many sales teams aren't doing all that they can to maximize revenue, even if they think that they are. Sales optimization is a paradigm that seeks to change that. In many leadership models, if the sales teams are reaching their numbers, it's assumed that little needs to change. Sales optimization, on the other hand, involves constantly reassessing both targets and techniques so that if there is room for improvement, your numbers will improve.

Sales 82

Sales Training Sales Management Management 82