September, 2016

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Getting closer to your customer through video technology

pharmaphorum

Video content accounted for 64% of all the world’s internet traffic in 2014 and is expected to grow to 80% by 2019. As the way in which we connect and digest information evolves, high quality mobile video capture and advanced digital analysis offers ever more authentic, intimate and rich insights into the customers’ world.

Pharma 52
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Detailing to Pharmacies

MaBiCo

Detailing to Pharmacies. An increasing number of sales managers in Greece report to their companies incidents of pharmacists who “switch” doctors’ prescriptions and bypass their recommendations. In these cases the patients end up buying a competitive product recommended by the pharmacists instead of those recommended by the doctors. As a result the company invests in the doctors’ line but doesn’t achieve the anticipated ROI.

Doctors 52
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3 Simple Steps to Radically Improve Your Team’s Sales Productivity

The Brooks Group

The key to increasing sales productivity and getting your salespeople to make the most of their time is a detailed action plan. But let’s face it, in your sales team’s rush to hit their quota, details and planning can get pushed aside. That’s why it’s up to you, as a sales leader, to not only set goals for your sales team, but also to show them the best path for reaching them.

Sales 45
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Measuring the cost of the right interventions in diabetes

pharmaphorum

Diabetes is one of the most prevalent and most costly conditions worldwide – with a prevalence equating to 8.5% of the global population. Due to the complex nature of diabetes, with numerous co-morbidities and its asymptomatic nature, accurately modelling and therefore discerning which interventions are most effective, in terms of cost and patient impact is an equally complicated process.

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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud