June, 2019

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4 Steps to Creating Buyer Personas for a Personalized Sales Approach

CloserIQ

There’s no doubt that small businesses know their customers. As a small business, you probably have specific types of people in mind when you consider your ideal and potential buyers. When you take the time to describe these customers—profiling them on a demographic, firmographic, and psychographic level—that’s called creating buyer personas. . Buyer personas, also known as marketing personas, help businesses visualize their customers.

Sales 94
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Does Your Company Keep Its Promises?

Integrity Solutions

All healthy, long-lasting customer relationships are based on trust, integrity and mutual respect. In our private lives, keeping a promise is seen as something sacred. We swear to cross our hearts, hope to die, and stick needles in our eyes before breaking that trust. But what about in the business world? Do customers have faith that companies will keep their promises?

Sales 86
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3 Ways Your Sales Rep's Selling Style is Frustrating Your Buyers

The Brooks Group

Every salesperson will have a unique selling style and way they interact with prospects and customers. For most sales reps, the selling style they use is based on their own behavioral style, and what they’re most familiar and comfortable with. Using the same selling style with every buyer, however, can cause unintentional communication friction that frustrates buyers and ultimately drives them away.

Sales 82
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Optimal Sales Territory Coverage

Revosuite

Optimal territory design helps companies to balance workload, but it is also one of the hardest and most vital practices faced in Pharma Industry, yet the majority of the organizations face common challenges. The post Optimal Sales Territory Coverage appeared first on REVO.

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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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The most important relationship a successful medical device rep can have…

ProSellus

What’s the most valuable relationship you can have as a medical device rep? If the first thing that comes to mind is the “good ol’ boy” surgeon you’ve been great friends with who uses your products you may want to go ahead and dust off your resume. I have a friend who comedically refers to […]. The post The most important relationship a successful medical device rep can have… appeared first on ProSellus.

Medical 52
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Orphan medicines launch excellence: sustaining launch success

pharmaphorum

Launching orphan medicines excellently will become even more important over the next five years as more patients with rare diseases have pharmacotherapies available. There are also a growing number of disease-focussed registries, increasing public and policy maker awareness, and significant R&D investment in orphan drugs, as well as in digital technologies to support trials and treatment.

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Employee Spotlight: Chase Micciche

Clarify Health

1. What is your position at Clarify and what do you do? I am currently on the Business Development team here at Clarify Health. My role includes educating the market and engaging with prospective clients on the power of our solutions. I love being one of the first people prospective customers speak to and on the front lines learning about the challenges healthcare leaders face on a daily basis. 2.

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Why Emotional Intelligence in Sales is the New High-Performance Differentiator

The Brooks Group

Since the 1960s, emotional intelligence (EQ) has been recognized as a critical component of both personal and professional success. Yet many organizations focus primarily on building hard sales skills on their sales teams, while neglecting emotional intelligence skills. Here’s why developing emotional intelligence in sales matters, and how it impacts sales performance.

Sales 80
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Turnover in Pharma: Revealing the Price Tag

Revosuite

When a medical representative leaves the company he doesn't only take institutional knowledge with him, but his retinotopic intelligence, customer relationships, sales territory intelligence that he has built while working there. Resulting in colossal amounts of knowledge leaving a company. But how does that influence a company’s bottom line? What are the consequences to that “memory loss”?

Pharma 52
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LET’S TALK “LUPUS OK”

Source Explorer

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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Why High-Performing Salespeople Don’t Need Closing Strategies

The Brooks Group

The ability to close business is the ultimate determinant for how successful a salesperson is. With the pressure to hit their number, it’s no wonder that sales reps often focus their energy and attention on “closing strategies.”. This self-focused mindset can actually do more harm than good, however, as a race to the close can erode trust and turn buyers away.

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Employee Spotlight: Chase Micciche

Clarify Health

1. What is your position at Clarify and what do you do? I am currently on the Business Development team here at Clarify Health. My role includes educating the market and engaging with prospective clients on the power of our solutions. I love being one of the first people prospective customers speak to and [.].

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Let’s Talk: Life Science Acquisitions and Mergers

Source Explorer

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